the night time economy in kilburn - london borough of brent · 4.1 according to the london...

The Night Time

Economy in Kilburn

Draft Action Plan

2019-2022

2 THE NIGHT TIME ECONOMY IN KILBURN

1 About this action plan

1.1 This three-year action plan sets out how Brent will develop the night time economy in Kilburn

focusing on the evening period between 6pm and 11pm. It follows a successful engagement

event in February 2019 which sought business and stakeholder buy-in to our ambitions for a

successful evening economy and developing stronger partnerships to tackle local issues and

drive improvements.

1.2 We are seeking to intervene in Kilburn because of its historic loss of music venues. By

facilitating an increased night time offer in Kilburn and drawing out the area’s rich cultural and

social history, we can provide residents with a fitting leisure offer on their doorstep which will

have a positive impact on the area.

1.3 We want to create a vibrant and varied night time economy that draws in Londoners from

across the capital without putting pressure on local neighbourhoods. We believe that offer

should be affordable, accessible, and inclusive and set within a safe environment.

1.4 We want a healthy night time economy to be the catalyst for wider economic growth. There is

evidence that businesses are more likely to relocate to an area with an appealing evening

offer and this is vital when the council must increase its income from business rates for key

services as government funding declines.

1.5 We want the night time economy to improve Kilburn’s vitality and viability by generating jobs

and improving incomes from leisure activities and by helping to make the area safer through

increased activity and footfall.

1.6 We want the night time economy to be a driver for infrastructure improvements in Kilburn,

particularly in readiness for Brent being London Borough of Culture in 2020.

1.7 The council will work with local business and strategic partners and communities to deliver the

action plan within a framework that takes into account culture and leisure aspirations,

planning and licensing, transport, safety and security and environmental impact.

The night time economy vision for Kilburn

Kilburn will be a lively, diverse and animated night

time destination with a down-to-earth character. In

close proximity to central London, it will offer an

eclectic range of quality food with drink in an

informal and unpretentious atmosphere.


2 Strategic context

2.1 Brent’s Borough Plan 2019-2023 sets out a strategic priority for regenerating our borough to

grow the local economy and provide the jobs, homes and transport that people need. Within

this there is a commitment to invest in Brent’s town centres to reverse decline and support

diversification, employment and enterprise.

2.2 We have invested in Town Centre Managers to rejuvenate nine priority town centres,

including Kilburn.

2.3 The council vision for our town centres recognises their role in offering employment and

entertainment opportunities and acknowledges the economic, cultural and social importance

of alcohol, culture, arts and tourism.

2.4 The council will continue to support and promote Kilburn as a major town centre and its retail

offer, particularly south of Willesden Lane, will continue to be protected and enhanced.

2.5 Our new Local Plan sets out our vision and priorities for future development. Within this, our

policy is to work with others to support the night time economy and to preserve or enhance

existing night time activities or create new ones that will reinforce the role and significance of

Kilburn in an inclusive and accessible way.

2.6 The Local Plan vision is that Kilburn Town Centre will be a bustling night time destination, with

a new market square where the community can come together.

2.7 Our Local Plan priorities are to enhance and protect Kilburn Town Centre’s night time

economy and seek to create a food and drink cluster around the Kiln Theatre.

2.8 We will also seek to provide visitors with a welcoming, clean and safe night out in a setting

that reduces traffic dominance and enhances the A5 corridor through public realm

improvements to healthy streets standards.

2.9 New hotel provision will be encouraged in Kilburn where it does not conflict with future

housing provision and where it creates an attractive ground floor frontage.

2.10 Our Statement of Licensing Policy supports a vibrant, diverse and successful night time

economy in Kilburn. This involves promotion of on-licences for restaurants, music venues etc.

that support the culture and economy of the area.


3 What is a night time economy?

3.1 A night time economy is the provision of entertainment, food and drink usually in a social

setting, predominantly, but not exclusively, between 6pm and 6am.

3.2 Within this it is possible to further sub-define the evening economy as the period between

6pm to 11pm and the night time economy from 11pm to 6am. At present, Kilburn is

predominantly an evening economy.

3.3 The night time offer performs a social and economic function to facilitate people coming

together in a venue or in a public place to be entertained, socialise and to enjoy themselves. It

places a focus on creating vibrant places to live, visit and work. When managed correctly this

neutralises fears of hedonistic, alcohol-fuelled chaos and violent crime.

3.4 Key business directly relevant to Kilburn’s night time economy include:

Restaurants, cafe-eateries and takeaways

Bars, pubs and off-licences

Theatres, dance halls and music and entertainment venues

Hotels and taxi services

4 Why the night time economy is important

4.1 According to the London Assembly, the night time economy in the capital contributes up to

40 per cent, around £66bn, of the wider UK night time economy.

4.2 In London it accounts for 1 in 8 jobs and 10 per cent of employment in town centres. 723,000

night time workers are directly supported by the night time economy. In a time when

traditional High Streets are struggling, the night time economy has the potential to add £2bn

to London’s growth each year to 2030.

4.3 £77m a year will be added to London’s economy by 2029 because of the Night tube with

100,000 people predicted to travel on the Night Tube on both Friday and Saturday nights.

4.4 According to Arts Council England, the arts and culture sector is worth £10.8 billion to the UK

economy, more than agriculture.

4.5 A Portman Group/Local Government Information Unit survey indicates 92% of local

authorities believe the night time economy will play an important role in preventing the

decline of high street retail.

4.6 The London Plan encourages boroughs to develop a vision for the night time economy,

supporting its growth and diversification within strategic areas of night time activity building

to meet the Mayor’s Vision for London as a 24-hour city.


5 Characteristics of a successful night time economy

5.1 Success is largely down to the unique drivers within a town centre such as types of business,

quality of the offer, geography, partnerships and the policies that underpin it. We can learn

from other centres, but replicating their approach does not guarantee similar success and may

dilute the uniqueness of Kilburn’s offer.

5.2 The Local Government Information Unit recommends five key ways to achieve a vibrant

economy:

1. Building partnerships between councils, police, emergency services, businesses and

communities.

2. Diversifying the offer to attract restaurants, music venues and other entertainment and

encourage a wider audience to visit.

3. Sharing intelligence between partners to support a cohesive strategy.

4. Nominating a champion to lead the process and bring people together.

5. Breaking down silos by pro-actively solving problems rather than reacting to them.

5.3 We believe the characteristics of a successful night time economy can be broken down into

three key areas:

The character/brand of the area

5.4 There is a ‘unique selling point’ to the area which authentically represents and includes

local residents and their shared histories.

The area provides an opportunity to mix and connect with people from different

backgrounds and of different ages.

There is a sufficient proximity of venues to each other to create an atmosphere and, in the

summer, the activity spills outdoors.

The area has a ‘creative buzz’.

The character of the area is represented by an anchor venue (or venues).

The offer and its audience

5.5 Sometimes the diversity of food offers appeals and sometimes the draw is a niche offer.

The quality of the offer is offset against affordability and is well-targeted to its audience.

Infrastructure and the physical environment

5.6 The area is accessible, due to parking or public transport.

The area is clean and attractively presented.

The area is safe and well lit.


6 Why Kilburn?

6.1 Kilburn is one of nine priority town centres for Brent and has a Town Centre Manager to work

with businesses, partners and local influencers on both sides of the High Road to drive

improvements.

6.2 Kilburn’s night time economy status is already recognised in the London Plan as NT3: an area

with more than local significance.

6.3 Kilburn is already an important town centre noted for its vibrancy, dynamism, and economic

importance within the Brent night time economy. Alcohol consumption with food and

enjoyment is a vital component of the attraction of Kilburn and it is viewed as a place of

entertainment and recreation in Brent and London in general.

6.4 Kilburn High Road has an established evening offer that reflects its diverse communities, with

restaurants serving food from all around the world. It also has a high concentration of off-

licences, fast food outlets, pubs, bars and lounges.

6.5 Kilburn has a strong cultural offer as home to The Kiln, an established and regionally

important theatre and independent cinema, which re-opened in September 2018 following a

£7m refurbishment.

6.6 Kilburn is in travel zone two and enjoys excellent public transport links with two Underground

stations, two Overground stations and 11 bus routes (including two night buses). It is in close

proximity, and has direct routes, to central London.

6.7 The 24-hour night tube runs on Friday and Saturday nights to Kilburn station (Jubilee line).

This is the main gateway into the area with 8.6m annual entry/exits – twice that of the next

busiest station at Kilburn Park.

6.8 Kilburn is identified in The London Plan as a major town centre and one of only two in Brent.

It is a well performing town centre with a strong convenience retail goods offer and vibrant

local market. It has the highest comparison goods turnover of any town centre in Brent and

has increased its market share over the past decade. This positive momentum can be

enhanced and built upon through town centre improvements, activities and events to join the

day and evening economies.

6.9 Kilburn will play a major role in borough festivities when Brent is London Borough of Culture

in 2020. A cultural street party event is planned for July 2020 that will welcome over 100,000

people from across London to Kilburn High Road for a day of festivities.

6.10 Kilburn has a changing demographic. It ranks ninth on Zoopla’s top 10 London rental hotspot

searches and is becoming increasingly popular with young professionals priced out of

surrounding Hampstead, Queen’s Park and Maida Vale. 2011 census figures indicate 20 per

cent of Kilburn (Brent and Camden) residents are aged 20-29 with a median age 32-33.

6.11

Ultrafast broadband cables are being laid along the High Road. It provides an opportunity for

local businesses to sign up to improve their Wi-Fi connectivity and attract new audiences.


Kilburn is a

town centre

noted for its

vibrancy,

dynamism

and economic

importance. 7 THE NIGHT TIME ECONOMY IN KILBURN


7 Evidence

Culture and leisure

7.1 The Brent Household Survey informs that two thirds of all trips made at night are for leisure

reasons. The Kiln is a key anchor venue and has drawn 40,000 visitors in its first six months

since re-opening. The Kiln draws a 21 per cent market share from the local Kilburn area.

Eating out

7.2 The survey further informs that many people like to eat out in the evening as part of a

destination trip such as to the theatre. The Kiln is an important anchor for this. Kilburn draws

a 22 per cent market share from the local area and a 9 per cent market share from

Cricklewood.

Drinking

7.3 Kilburn is an established drinking destination with a number of traditional pubs and bars. It

has an 8 per cent market share in Brent, with only Central London offering a more attractive

alternative. 26 per cent of Kilburn and 29 per cent of Cricklewood people drink in Kilburn.

Accommodation

7.4 There are two hotels at the southern end of the High Road with accommodation also

provided at The Black Lion. There are two serviced accommodation blocks in the south.

Location of night time businesses

7.5 There are 93 night time businesses in Kilburn spread out along its entire length with a

greater concentration at the north end of the High Road.

Night time business location Brent Camden Westminster

North of Willesden Lane 21 22 0

Willesden Lane 15 N/A N/A

South of Willesden Lane 18 15 2

Total 54 37 2

Classifications

7.6 Whilst some business cross multiple categories, restaurants, takeaways and pubs/bars

dominate the local scene.

5 4 2 1 2 2 4 1135

2 2 22 1Bar Bar;

Restaurant

Café;

Restaurant

Dance

Studio

Dessert Bar Hotel Minicab Public

House

Restaurant Restaurant;

Take Away

Shisha

Lounge;

Restaurant

Take Away Theatre


8 Challenges

The character/brand of the area

8.1 Kilburn’s rich musical heritage has been in decline for the past decade. The High Road was

once known as the Music Mile, attracting top performers including The Beatles, Rolling Stones,

The Who, Nirvana and Adele. However, its large venues have been converted to other uses

and smaller grassroots music venues have mostly been lost.

8.2 Brent welcomes live music as part of the night time offer but recognises sustaining venues and

providing new facilities is a London wide challenge, particularly where many venues are

managed for cultural value than outright commercial profit. London has 103 fewer nightclubs

and live music venues than it did in 2007, a decline of almost a third. It has also lost 35 per

cent of its grassroots music venues, down to 100. The music scene has also changed

considerably during the last decade and is increasingly online or only financially viable if

emerging acts are able to fill venues using their own fan base.

8.3 According to the Campaign for Real Ale (CAMRA), London has lost a quarter of its pubs since

2001. Although numbers stabilised at 3,540 in 2017-2018, private development continues to

threaten the protection and diversity of our night time venues and through our pub protection

policy we must remain vigilant to threats.

8.4 Situated on the old Watling Street Roman road, Kilburn has a wealth of social and cultural

history that is not explicit to visitors. The Irish community has mostly moved on and its

Caribbean and reggae music heritage and the stories from new arrivals remain largely untold.

8.5 Vacancy rates in Kilburn are currently around 10 per cent, which is in line with the UK average.

Night time businesses can play an important factor in reducing vacancy rates and diversifying

and boosting the local economy.

8.6 Whilst there is desire is to cluster the night time economy around the Kiln, Camden’s

development policy D12 states no more than three consecutive premises should be in non-

retail use within secondary frontages, which could impact on these clustering ambitions.

The offer and its audience

8.7 There is currently no active business group to inform and drive local improvements and deliver

a vision for the area. A group should operate across borough boundaries and should seek to

incorporate a range of local stakeholders to be the single point of contact for pro-actively

tackling High Road issues. This will negate the need for overlap or duplication such as with the

Kilburn Business Against Crime group or the creation of a separate Pubwatch scheme.

8.8 The Kiln is the key anchor venue on the High Road, but there is potential to add a second

anchor or to develop a new element as another unique selling point to enhance and diversify

the evening offer.

8.9 Kilburn has a strong performing traditional retail centre at its southern end. There is a need to

bridge the gap between the day and evening economies, providing attractive offers, incentives

and attractions such as street busking to keep people in the area.


8.10 Kilburn has a high number of fast-food outlets which may currently be diluting the overall

quality of the night time offer.

8.11 Whilst a number of eateries and off-licences have late or 24-hour licences, the majority of

respectable night time activity takes place during the evening period 6pm to 11pm. The

impact of growing the evening economy must be fully understood before we consider

extending it further to 6am.

8.12 We are keen to provide an offer that caters for young professional audiences but additional

work is required to identify other local evening users including which venues they visit most

(whether this is within the town centre boundary or just outside). Where local cultural groups

are not using the High Road we need to consider the diversity of the local offer and what

activities and experiences will encourage them to do so.

8.13 Brent’s 2018 Residents Attitude Survey indicates Kilburn residents are concerned about litter

(57 per cent), drug dealing (42 per cent), people being rowdy or drunk in public (41 per cent),

gangs and people hanging around (40 per cent) and robbery (37 per cent). Anti-social

behaviour, shoplifting, aggressive begging and violence are also local concerns. There is a

need to tackle these in order to promote a safe night time offer.

8.14 The High Road is a hotspot for alcohol flagged calls to the Police for crime and anti-social

behaviour, and to the ambulance service for call outs. Alcohol related issues are primarily

along the High Road between Willesden Lane and Brondesbury Road, although these are not

confined to the night time period.

8.15 Evidence from the Brent Household Survey and Leisure and Retail Needs Study indicates there

is potential for the High Road to be better used by local audiences. Currently it draws a decent

market share from within Kilburn and neighbouring Cricklewood, but there is potential to draw

in more people from across Brent and London-wide through better marketing.

8.16 Although there are two quality hotels in Kilburn, there are no mid-market/budget hotel

operators (e.g. Premier Inn, Ibis). These could be an important driver for local growth,

generating footfall and local spend and being within close reach of central London.

8.17 Kilburn faces strong competition from other night time cluster areas. Direct links to Central

London provide an opportunity to draw people into the area but 22 per cent of residents also

use this to exit, with the West End being their preferred evening destination.

8.18 Locally, Kilburn is in direct competition with neighbouring night time clusters. Camden and

Swiss Cottage/Finchley Road are classified as NT2 areas of regional/sub regional importance.

There are also three NT3 clusters of local significance at Cricklewood, West Hampstead and St

John’s Wood. Nearby Queen’s Park draws 12 per cent of Kilburn residents.


Infrastructure and the physical environment

8.19 Kilburn High Road is shared with Camden, which requires cooperation around strategic

planning, licensing and joint policing and there is a need for greater cross-boundary

cooperation in order to realise the night time vision.

8.20 Night time businesses are spread along the entire length of the High Road. The Kiln cluster

should not be to the detriment of other businesses and there is a need to ensure people can

access all parts of the High Road with clear way-finding and utilising all transport hubs.

8.21 Kilburn station is the main gateway to the area but does not provide a strong enough

welcome. There is a need to address cleanliness, lighting and de-cluttering as well improve

way-finding and public art to encourage visitors explore the High Road.

8.22 Kilburn High Road is a linear town centre which sits along the busy A5 corridor, a major

arterial route in and out of central London. Whilst it is not be possible to alter the geography

of the road, there is a need to reduce traffic dominance through highways improvements and

to discourage night time visitors from driving to the area.

8.23 Willesden Lane presents a different challenge as a spur to the High Road. There is a diverse

range of existing pubs, restaurants and takeaways that can all help to support the evening

economy, but its quieter locality offers an opportunity to attract new, independent night time

businesses to draw people from the surrounding residential areas. A new walking route

through Paddington Old Cemetery connecting to Salusbury Road could help attract residents

from neighbouring Queen’s Park.

8.24 Brent does not own any buildings within the town centre boundary. Key development sites are

in private ownership and are currently underutilised. Kilburn Square will be redeveloped and

needs to deliver a modern public square and market as the main focal point for large scale

public events. The Grade II* listed Gaumont State is a heritage asset of national importance. It

has potential for new cultural, leisure and community uses to help safeguard its future and

contribute to the vibrancy of Kilburn’s night time offer. The former public conveniences on

Willesden Lane would benefit the area if they could be brought back into public use.


9 Licensing

9.1 The London Boroughs of Brent and Camden are the licensing authorities under the Licensing

Act 2003 and are responsible for granting premises licences, club premises certificates,

temporary event notices and personal licences on their respective sides of the borough

boundary.

9.2 Both councils have a statement of licensing policy as required by the Licensing Act 2003 which

is available via the councils’ respective websites.

9.3 The Act is underpinned by four licensing objectives when formulating licensing policy and

making licensing decisions:

1. The prevention of crime and disorder

2. Public safety

3. The prevention of nuisance

4. The protection of children from harm.

9.4

Brent and Camden licensing officers will develop constructive and effective working

relationships and strategies with the Police, Fire Authority and other enforcement agencies as

appropriate, for the management of licensed premises and the night time economy.

9.5 Although public nuisance is not given a statutory meaning in the Act, Brent will consider

nuisance in its common law meaning, which could include noise nuisance, light pollution,

water pollution, smoke, smells, waste, litter and other similar issues. The Council expects the

licensee's operating schedule to address public nuisance issues.

9.6 When reviewing licence applications, Brent will consider each application on its own merit

which promotes the licensing objectives to revitalise the town centre. This will balance the

needs (but not commercial demand) of small businesses with the demands of borough

licensing whilst encouraging the smart growth and development of the borough’s

entertainment and night time economy.

9.7 In addition to the licensing objectives, the council has a duty under section 17 of the Crime

and Disorder Act 1998 to do all it reasonably can to prevent crime and disorder. Brent will

collect evidence of significant crime and disorder (particularly violent crimes), or public

nuisance that are caused through activities such as street drinking to develop an evidence

base for informing the implementation of a Cumulative Impact Zone (CIZ), a tool outlined in

the Licensing Act 2003, to help regulate responsible night time growth. A CIZ will help to

address anti-social behaviour related to the sale of alcohol through off-licences by restricting

the granting of any new licence or variation to an existing licence.

9.8 Local partnerships with neighbouring boroughs, prominent licensed premises, the third sector,

and relevant council departments all have a role to play in managing and mitigating the

effects of alcohol consumption in the borough.


10 Partnerships

10.1 To achieve a successful night time economy, we will work with a range of internal and external

stakeholders to deliver the vision and to foster cooperation and partnerships that will help

unite both sides of the High Road.

10.2 We held a successful joint event with Camden (Putting Kilburn Back on the Map) on 27

February 2019 to obtain night time business and stakeholder buy-in for our ambition to

develop the evening economy. Attendees told us they like Kilburn, but there is a need to

tackle anti-social behaviour and public realm issues; set up a business group; strengthen

Kilburn’s cultural identity and market the town centre to attract new audiences.

10.3 A new business group is encouraged to bring together Brent and Camden businesses. This

will help grow the night time economy and support good business management along the

High Road. The group can be a dedicated forum through which businesses can raise local

issues and pro-actively engage with Brent and Camden councils and other stakeholders.

10.4 We are keen to work with Camden and Brent Police to join up policing along the High Road

to provide a dedicated point of contact as part of an evidence based targeted approach for

reporting and addressing crime and to aid in the dissemination of local information.

10.5 Local residents are a key audience for our night time ambitions and we will actively engage

and work with them to ensure we grow the night time economy responsibly without putting

pressure on local neighbourhoods. In particular, we welcome opportunities to work with the

Kilburn Neighbourhood Plan Forum, Willesden Lane Focus Group and Safer Neighbourhoods

Ward Panels where this night time action plan is complementary to their local priorities.

10.6 We will work with a range of statutory and non-statutory bodies where there are overlapping

areas of interest on the High Road. The following list is not exhaustive but is intended to

identify major stakeholders.

Brent internal stakeholders External stakeholders

Borough of Culture

Community Protection

Economic Growth

Highways and Infrastructure

Neighbourhood Management

Parking and Lighting

Planning and Regeneration

Regulatory Services

Camden council

Community Fibre

Greater London Authority

High Road businesses

Kilburn Neighbourhood Plan Forum

Kiln Theatre

Life in Kilburn

Metropolitan Police

OS Comms

Ruach City Church

Resident groups (including BEST, BRAT, Kilburn

Village, MILAM, QPARA & Webheath)

Safer Neighbourhoods Ward Panels

Voluntary & Community groups (including

Friends of Kilburn Grange Park, Friends of

Paddington Old Cemetery and KOVE)

Willesden Lane Focus Group


11 Our priorities

11.1 To work with Camden Council to identify areas of cooperation, joint project working and

funding opportunities for improving the High Road.

11.2 To form an active business group covering both sides of the High Road to drive local

improvements in partnership with Brent and Camden councils and other stakeholders

including the police and local residents to deliver the night time economy vision for the area.

11.3 To provide a welcoming, clean, well-lit and safe town centre.

11.4 To support and promote a vibrant choice of accessible, inclusive, well-run and responsible

venues catering for a diverse range of users.

11.5 To focus on developing the evening economy, working to support and help existing

businesses to grow their market share.

11.6 To support the creation of a food/entertainment with drink cluster around the Kiln Theatre.

11.7 To establish a stronger brand identity for Kilburn, drawing on the rich cultural, social and

musical heritage of the area.

11.8 To increase Kilburn’s market share amongst local residents and attract young professionals

from across London through social media marketing using promotions and incentives.

11.9 To encourage a diverse range of new, high quality, night time businesses that complement

and enhance the local offer.

11.10 To provide an attractive and welcoming gateway at Kilburn station to draw visitors into the

area and encourage them to explore the High Road.

11.11 To explore options for providing a different, independent local offer for Willesden Lane

working with residents and businesses through the Willesden Lane Focus Group.

11.12 To use the 2020 Borough of Culture celebrations as a showcase for the area and catalyst for

physical improvements.

11.13 To use licensing and regulatory services to control and support the growth of the night time

economy in a safe and sustainable manner that promotes the four licensing objectives. This

includes limiting new off licences to help reduce street drinking and anti-social behaviour.

11.14 To ensure licensees and local businesses selling alcohol recognise their role in the night time

economy and actively participate in the prevention of crime and disorder and the prevention

of public nuisance.

11.15 To use planning policy to support and enable the development of unique characteristics

within the town centre to facilitate the growth of the night time economy. In particular, to

use Brent Development Management Policies to support strong town centres, protect pubs

and limit the growth of takeaways, betting shops, adult gaming centres and shisha bars.


12 Night time strategic map

1. Kilburn Station

Provide attractive welcome as the main

gateway to Kilburn.

2. Northern Night Time Cluster

Create a food/entertainment with drink

cluster between Cavendish Road and

Willesden Lane.

3. The Kiln

Key anchor venue to support night

time growth.

4. Willesden Lane

Develop a local, independent night

time offer and new walking route to

link with Queen’s Park.

5. South of Willesden Lane

Protect existing retail core and support

those night time businesses within it.

6. Kilburn Square

Community space for activities and

events.

7. Transport links

Use way-finding to maximise entry/exit

points at all Kilburn stations.

1

2

3

4

7

5

6


13 Actions

13.1 The character/brand of the area

No.

Action Lead Timescale

1. To develop a unique brand for Kilburn drawing on its cultural, social and musical

heritage.

Town Centre Manager

Ongoing

2. To explore options for developing a second anchor venue on the High Road to

enhance and diversify the evening offer.

Town Centre Manager

Ongoing

3. To work with the Brent 2020 Borough of Culture team to identify projects that create a

buzz around Kilburn and help attract people to the area for the July 2020 Street Party.

Borough of Culture 2019-2020

4. To work with broadband provider, Community Fibre, to promote ultrafast broadband

to High Road businesses as a means of developing their local offer and attracting new

audiences.

Community Fibre

Business Group

2019

5. To liaise with the owners of the Gaumont State Theatre to promote increased cultural,

leisure and community use of this iconic heritage building and to explore options for

lighting the tower to help promote Kilburn as a vibrant night time destination.

Town Centre Manager

Ruach City Church

Planning

2019-2020

6. To identify locations for developing busking along the High Road. Town Centre Manager

Greater London Authority

2020

7. To promote Kilburn Market as a key local attraction (particularly once the

redevelopment of Kilburn Square is complete).

Kilburn Square owners TBC

8. To consider the introduction of a new night market as a means of diversifying the local

offer and encouraging greater night time activity.

Town Centre Manager

2021

9. To explore the ‘nesting’ of night time pop-up activities in vacant premises to increase

night time usage after 6pm and help diversity the local offer.

Town Centre Manager

2021


13.2 The offer and its audience

No.


Developing partnerships

10. To develop a new joint business group for Brent and Camden businesses incorporating

the existing Kilburn Business Against Crime group.

Town Centre Manager

Camden Council

OS Comms

2020

11. To use the business group as the principal mechanism for engagement with both local

authorities, the police and other stakeholders on policies governing the operation of

the town centre, particularly community safety, highways, public realm and licensing.

Town Centre Manager

Camden Council

Business Group

Ongoing

12. To identify a dedicated Police point of contact to lead and disseminate actions on safer

neighbourhood issues across Kilburn High Road’s four ward areas.

Metropolitan Police 2020

13. To produce a twice-yearly newsletter as a means of updating and engaging businesses

on relevant activities, events, networking and training opportunities.

Town Centre Manager

Ongoing

14. When local conditions are favourable, to work with all stakeholders towards obtaining

Purple Flag accreditation from the Association of Town Centre Managers. This as the

benchmark for good night time destinations, providing a safe, diverse, vibrant,

appealing, well-managed town centre offering a positive experience to consumers.

Town Centre Manager

Camden Council

Business Group

Police

TBC

Marketing and promotion

15. To develop a website for the High Road as a means of encouraging footfall,

showcasing local businesses and promotional offers.

Town Centre Manager

Business Group

2021

16. To develop a coordinated and business-led events programme that brings people into

the area and keeps them there.

Town Centre Manager

Business Group

2021

17. To develop a diverse pub offering with a focus on food with alcohol and/or food and

live entertainment with alcohol.

Town Centre Manager

Public Houses

Ongoing

18. To work with pubs and restaurants close to the Kiln (meeting required food hygiene

standards) to develop pre-theatre menu offers to attract visitors to the area in order to

support Kilburn’s cultural offer.

Town Centre Manager

Business Group

2019

19. To develop a loyalty card scheme which encourages local residents to shop and

socialise on the High Road.

Town Centre Manager

Business Group

2021


No.


Licensing

20. To ensure the night time economy is promoted within Brent’s Statement of Licensing

Policy Review with a view to encouraging and facilitating responsible local growth.

Licensing 2019

21. To consider implementing a Cumulative Impact Zone (CIZ) to tackle the negative

impact of too many off-licences and help regulate responsible night time growth.

Licensing


2020

22. To enforce against illegal forecourt trading and shops encroaching onto the public

highway together with the removal of ‘A boards’ on the public highway where they

cause an obstruction to pedestrians.

Licensing team

Neighbourhood Manager

Ongoing

Regulatory services

23 To support businesses by encouraging them to join the council’s Responsible Trader

Scheme to ensure the responsible and legal selling of age restricted products,

particularly alcohol and tobacco.

Regulatory Services

Ongoing

24. To support local food establishments to ensure they meet a minimum food hygiene

rating of 3 (generally satisfactory).

Regulatory Services

Ongoing

25. To ensure shisha bars comply with appropriate legislation in regards to smoking, the

labeling and sale of tobacco products, the erection of outside shelters and take

appropriate action to mitigate anti-social behavior.

Regulatory Services


Police

Ongoing

Community protection

26. To work with businesses and stakeholders to improve reporting to local authorities

and the police as part of an evidence based, targeted approach for addressing enviro-

crime, gang, knife and drug activities.

Police



Ongoing

27. To work with businesses and stakeholders to refer crime and anti-social behaviour

hotspots to the Brent Joint Action Group for tackling as part of a multi-agency,

evidence led, problem solving approach.


Police

Ongoing

28. To develop a women’s safety charter in order that they feel comfortable and safe from

any intimidation or sexual violence when enjoying a night out.


2020

29. Seek to establish street pastors on the High Road as a visible means of improving

public safety.


Ascension Trust

2020


13.3 Infrastructure and the physical environment

No.


Enhancing the area

30. To provide new feature lighting at Kilburn station rail bridge and to ensure existing

murals are lit to provide an attractive gateway to the High Road and encourage

greater footfall.

Town Centre Manager 2020

31. To provide way-finding at Kilburn station to encourage visitors to explore the High

Road.


32. To provide public art along the northern section of High Road between Kilburn Station

and Willesden Lane as a means of tackling graffiti hotspots and encouraging visitors to

explore the High Road.


33. To explore locations for additional public art along the southern section of High Road. Town Centre Manager

Residents Groups

Ongoing

34. To explore with Camden options for enhancing the High Road entrance to Kilburn

Grange Park in order to develop park based activities and events to attract people to

the area.

Camden Council 2021

35. To explore options for connecting Kilburn and Queen’s Park as evening destinations

with a view to attracting new audiences. An emerging route is via Willesden Lane with

a new access point through Paddington Old Cemetery linking to Salusbury Road.

Willesden Lane Focus

Group

Parks Service

2021

Planning and regeneration

36. To issue Section 215 enforcement notices for businesses with poor quality shop fronts

in order to retain shop fronts of architectural or historic merit and ensure an overall

high quality of design.

Planning Enforcement Ongoing

Highways and infrastructure

37. To work with Camden on a joint public realm improvement scheme for the High Road

to improve the streetscape and aid pedestrian navigation. To incorporate (where

practicable) new and wider paving, new tree planting, way-finding, uniform and high

quality street furniture together with a programme of de-cluttering.

Highways team

Camden Council

2020

38. To work with Camden to improve pedestrian crossings along the High Road to

improve navigation and safety.

Highways team

Camden Council

2021


No. Action

Lead Timescale

Highways and infrastructure

39. To work with Camden to explore options for reducing traffic speed along the High

Road to 20mph to improve safety.

Highways team

Camden Council

2021

40. To work with Transport for London and Network Rail to ensure maintenance of bridges

at Kilburn and Brondesbury stations.

Highways team

Transport for London

Network Rail

2019

Community protection

41. Through our Community Protection team and multi-agency partners, work to tackle

localised anti-social behaviour issues on the High Road including aggressive begging.


Police

Ongoing

42. Through our Community Protection team and the Police, work to enforce the borough

wide public space protection order for street drinking.


Police

Ongoing

43. Through our commissioned service partners, work to engage with, and provide

outreach support for, homeless people and rough sleepers in the High Road area.


Housing Needs

Ongoing

44. Through our commissioned service partner, work to engage with, and provide

outreach support for, any street based and off-street sex workers operating in the High

Road area.


Ongoing

45. To investigate options for target hardening (including security lighting) public and

private property both on and behind the High Road where they are hotspots for

robbery, drug dealing and enviro-crime.


Police


Business group

2022


14 Sources

Brent

Brent Borough Plan 2019-2023

Development Management Policies

Residents Attitude Survey 2018

Retail and Leisure Needs Study 2018

Shaping Brent’s Future Together: Draft Local Plan

Statement of Licencing Policy (as amended) 2016-2021

Town Centre Health Check 2018

External

The London Plan 2016 (Greater London Authority)

Building a Vibrant Night Time Economy, 2016 (Local Government Information Unit)

From Good Night to Great Night: A Vision for London as a 24-Hour City, 2017 (Greater

London Authority)

Culture and the Night Time Economy, 2017 (Greater London Authority)

Local Partnership Working for a Vibrant Night Time Economy, 2018 (Portman Group/

Local Government Information Unit)

Think Night: London’s Neighbourhoods from 6pm-6am, 2019 (London Night Time

Commission)

15 Contacts

Richard Hay

Kilburn Town Centre Manager

020 8937 1975

[email protected]

www.brent.gov.uk

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