the nielsen company
TRANSCRIPT
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Copyright © 2009 The Nielsen Company
An Introduction to
The Nielsen Company
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"ho "e Are
The Nielsen Company is the #orld$s leading pro%ider o&
mar'eting in&ormation, audience measurement, and
(usiness media products and ser%ices)
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More than 34,000 employees in over 100 countries…
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"e transform ra# data into strategic insights and
tailor*made recommendations)
"e analyze and advise a(out comple+ sales and
mar'eting issues &or #inning (usiness decisions.
Nielsen measures mar'ets, media and consumer (eha%ioracross industries and around the #orld)
"e integrate in&ormation &rom across our (usiness)
"hat "e o
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The Nielsen ompany ! uni"ue in the information industry…
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1or /ore Than 00 ears1#$4
Billboard maga4ine &ounded
1$%3
A)C) Nielsen Company &ounded
1$30
The Hollywood Reporter &ounded
1$&0
irst T5 audience measurement
1$$$
Nielsen /edia 6esearch ac7uired (y 5N8
%000
/iller reeman 8A :trade sho#s and maga4ines; ac7uired (y 5N8
%001
ACNielsen ac7uired (y 5N8
%00'
5N8 ac7uired (y a consortium o& si+ pri%ate e7uity &irms<a%id =) Calhoun (ecomes Chairman and C>.
%00(
5N8 (ecomes The Nielsen ompany,integrating our (usinesses under a historic (rand)
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.#nership
The Nielsen Company is pri%ately
held (y pri%ate*e7uity consortium
– AlpIn%est Partners
– The @lac'stone roup
– The Carlyle roup
– Bellman riedman
– Dohl(erg, Dra%is, 6o(erts
– Thomas B) =ee Partners
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E"e are trans&orming thiscompany into an e%en
more e+citing, e+hilarating
place to #or' (y &inding
more e&&ecti%e, more
e&&icient #ays to integrate
our in&ormation and
enhance our insight
to help clients succeed)F
a%id Calhoun
Chairman and C>.
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reating lear onnections
)or lients
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Consumer
Consumer pac'aged goods manu&acturing and retail sales
measurement #orld#ide• Nielsen *nalytic onsulting H analy4es consumer purchasing
(eha%ior in terms o& pricing, promotion, mar'eting mi+, categoryplacement, and in*mar'et auditing and testing
• Nielsen *22 H analytics and &orecasting into ne# consumer
products (e&ore they are (rought to mar'et)• Nielsen omescan 5 2pectra H consumer and shopper insights
through panel research, segmentation and targeting
• Nielsen ustomized 6esearch H 7ualitati%e and 7uantitati%emeasures o& consumers$ attitudes and purchasing (eha%ior, customer
satis&action, (rand a#areness and ad%ertising e&&ecti%eness• Nielsen 2pectra H trac'ing o& product sales to consumers, (ased on
in&ormation gathered at the retail point*o&*sale
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Nielsen @usiness /edia
• Nielsen @usiness /edia pro%ides (usiness*to*(usiness products
and ser%ices in print, online and in person– er%es se%en maor mar'et groups and 30 industries spanning
entertainment, media and mar'eting, retail, tra%el and per&ormance,
design, and li&e sciences
– 2 pu(lications, more than 3- trade sho#s and con&erences,
and ?- digital products and ser%ices– Pu(lications include Adweek , The Hollywood Reporter , Billboard , Radio
& Records, Progressive Grocer and Meeting News
• Nielsen @usiness /edia also has a strong glo(al presence through
e+tensions o& its (rands, licensing agreements, partnerships and
oint %entures
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Nielsen .nline
• The merger o& Net6atings and @u44/etrics to create a &ully
integrated suite o& ser%ices– Nielsen Net6atings H the industry$s glo(al standard &or Internet
measurement and analysis– Nielsen uzzMetrics H measures and analy4es online consumer
generated media to help clients understand its impact on products, issues,
reputation and image
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.ur trategic ocus
•
"ider and more detailed overage o& the mar'etplace• Continued 7pansion in de%eloping mar'ets
• Continued technology ser%ice 8nnovation
• 8ntegration o& solutions &or greater operational e&&iciency and client
satis&action
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