the nextwomen media pack aug 13

8/22/2019 The NextWomen Media Pack Aug 13

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The NextWomen Ltd August 2013

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Media Pack

Contents Page

About The NextWomen

o Summary & Mission 2o What We Offer 2

TheNextWomen.com Website...

3

The NextWomen Social Media & Global Newsletter 4

The NextWomen Readership.. 5

The NextWomen Reach. 5

The NextWomen Partners 5

The NextWomen Editorial Calendar 2013... 6

Sponsorship Options... 7

o Interview or Article ... 7o Link Insertion into Existing Article8o Banner .. 8o Sponsored Interview Series 9o Sponsored Article Category 10o Events

..

10

Contact The NextWomen .. 11


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About The NextWomenSummary & Mission

The NextWomenis on a mission to build The Female Business Brand for entrepreneurs, executives and

investors. Our goal is to advise, inspire & connect a global & local community of ambitious entrepreneurial

women specifically on their business needs - online & offline. We realise our goals through our products:

The NextWomen Media, The NextWomen Services & The NextWomen Licenses. The NextWomen is all

about killer advice and killer contacts!

What We OfferThe NextWomen MEDIA

o TheNextWomen.com: the business magazine (now available on smartphones atm.thenextwomen.com)launched in 2009, delivering fresh, exclusive content daily and providing a global hub for

entrepreneurs, executives and investors to share, inspire and connect. A strong and rapidly growing

social media presence and a weekly global newsletter complete The NextWomen Media.

The NextWomen SERVICES

o The NextWomen Business Advice Programme is aimed at sharing the knowledge and experience of ournetworks experts, The NextAdvisers with the next generation of entrepreneurs and business leaders.

o The NextWomen Pitching & Funding Events: providing entrepreneurs and investors with a stage tomeet each other.

o The NextWomen Kitchen Dinners: providing entrepreneurs, investors and executives an informal placeto discuss business issues.

o The NextWomen Academy: workshops, training and mentoring programmes, speed mentoring events,all led by industry experts to boost knowledge on specific topics.

The NextWomen LICENSES

o The NextWomen offers third parties the opportunity to produce The NextWomen branded productsand services under the third parties control.
http://www.thenextwomen.com/http://www.thenextwomen.com/http://www.thenextwomen.com/http://www.thenextwomen.com/http://m.thenextwomen.com/http://m.thenextwomen.com/http://m.thenextwomen.com/http://m.thenextwomen.com/http://www.thenextwomen.com/http://www.thenextwomen.com/


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The NextWomen Website

TheNextWomen.com (shown left) delivers

fresh, exclusive content daily and provides

a global hub for entrepreneurs, executives

and investors to share, inspire and

connect.

Our mobile website (shown below) is now

available in beta at

m.thenextwomen.com .
http://www.thenextwomen.com/http://m.thenextwomen.com/http://m.thenextwomen.com/http://www.thenextwomen.com/


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The Next Women Ltd July 2013

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The NextWomen SocialMedia & Global Newsletter

Twitter

o16,500 Followersohttp://twitter.com/thenextwomenFacebook

o 4300 Likeso http://www.facebook.com/nextwomenLinkedin

o 2000 Memberso http://www.linkedin.com/groups?gid=960987Monthly Global Newsletter (see example left)

o 5000 on mailing listMeetup

1100 Members across:

The NextWomen London

http://www.meetup.com/The-NextWomen-London/

The NextWomen Amsterdam

http://www.meetup.com/The-NextWomen-

Amsterdam/

The NextWomen Paris

http://www.meetup.com/The-NextWomen-Paris/

The NextWomen Montrealhttp://www.meetup.com/The-NextWomen-Canada-

Montreal/
http://twitter.com/thenextwomenhttp://twitter.com/thenextwomenhttp://www.facebook.com/nextwomenhttp://www.linkedin.com/groups?gid=960987http://www.linkedin.com/groups?gid=960987http://www.linkedin.com/groups?gid=960987http://www.meetup.com/The-NextWomen-London/http://www.meetup.com/The-NextWomen-Amsterdam/http://www.meetup.com/The-NextWomen-Amsterdam/http://www.meetup.com/The-NextWomen-Paris/http://www.meetup.com/The-NextWomen-Canada-Montreal/http://www.meetup.com/The-NextWomen-Canada-Montreal/http://www.meetup.com/The-NextWomen-Canada-Montreal/http://www.meetup.com/The-NextWomen-Canada-Montreal/http://www.meetup.com/The-NextWomen-Paris/http://www.meetup.com/The-NextWomen-Amsterdam/http://www.meetup.com/The-NextWomen-Amsterdam/http://www.meetup.com/The-NextWomen-London/http://www.linkedin.com/groups?gid=960987http://www.facebook.com/nextwomenhttp://twitter.com/thenextwomen


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The Next Women Ltd July 2013

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The NextWomen Readership

The NextWomen is read and followed by women founders, executives and investors around the globe.

Our readers are

o 85% women, 75% entrepreneurs.o typically aged 30-45 with an annual household income above US$200K.o primarily in Media & Advertising and IT & Technology, with a significant but smaller proportion in Fashion &

Retail. We also have readership in Arts & Travel, Health & Biotech, Law & Finance, Economics & Politics.

o from the USA (30%), UK (25%) and the rest of the word (45%) including significant numbers in TheNetherlands, India, Canada, Germany, France, Australia and Israel.

The NextWomen Reach

o Direct reach through The NextWomen Media channels (website, social media and global newsletter): 50,000.o Through content syndication and event partnerships: 100,000.

The NextWomen Partners

The NextWomen has an international network of content syndication partners promoting our content via cross-

postings. Other partner organisations promoting The NextWomen include:
http://www.girlsintech.org/http://www.girls20summit.com/http://www.seedcamp.com/http://www.pipelinefellowship.com/home/http://www.astia.org/http://europe.wsj.com/home-page


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The Next Women Ltd May 2013

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The NextWomen Editorial Calendar 2013

Our regular weekly content themes are: Female Heroes; Fundraising; Business Life; Awards & Events; Industry

News; Interviews; Startup Diaries.

In addition, we will be using the following monthly themes in 2013:

o January 2013: Africao February 2013: Social Entrepreneurshipo March 2013: Careero April 2013: Fashion & Retailo May 2013: Technologyo June 2013: LATAMo July 2013: Generations & Family Businesso August 2013: Europeo September 2013: How-too October 2013: Corporate Lifeo November 2013: Marketingo December 2013: Finance


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Sponsorship Options

Interview or Article250/article or 400 for 2 articlesExamples:http://www.thenextwomen.com/2013/01/09/mobile-ecosystem-how-can-it-benefit-your-businesshttp://www.thenextwomen.com/2013/06/12/launching-business-uk-where-start

We are happy to work with customers to create sponsored posts that reference areas of their websites. We want

all of our content to be relevant and useful to our readers and as such work closely with sponsors to make sure

that these posts are informative and help direct readers to more information and relevant locations on sponsors

sites where appropriate. We credit sources by referencing and linking to the sponsors site in the introductory

paragraph and author bio at the end of the article.

As an alternative to an article, the sponsor has the option to submit one of their founders, executives, board

members, portfolio entrepreneurs or CEO to be interviewed by The NextWomen. These sponsored interviews

help promote the sponsors brand through one of their female ambassadors and can sometimes drive more

interest than a simple article.

The article or interview will be posted on The NextWomen.com and rotating on the front page for at least 2

weeks, ensuring maximum readership.

All sponsored content will be promoted to The NextWomens Twitter followers and LinkedIn group (see page 4).

Sponsor benefits:

o Brand or product awareness through credible channel, in the form of an article.o Specific messaging, initiatives, programmes, products or services can be described in detail to readers, going

beyond simple brand awareness.o Possibility to add a call to action in the article to maximise RoI.
http://www.thenextwomen.com/2013/01/09/mobile-ecosystem-how-can-it-benefit-your-businesshttp://www.thenextwomen.com/2013/01/09/mobile-ecosystem-how-can-it-benefit-your-businesshttp://www.thenextwomen.com/2013/01/09/mobile-ecosystem-how-can-it-benefit-your-businesshttp://www.thenextwomen.com/2013/06/12/launching-business-uk-where-starthttp://www.thenextwomen.com/2013/06/12/launching-business-uk-where-starthttp://www.thenextwomen.com/2013/06/12/launching-business-uk-where-starthttp://www.thenextwomen.com/2013/01/09/mobile-ecosystem-how-can-it-benefit-your-business


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Link Insertion in Existing Article120 per link outExample:http://thenextwomen.com/2011/06/09/international-mba-full-scholarship-europeans-application-

deadline-june-15

We aspire to link out to relevant sources from all of our articles. If you have a site that you think we should link

out to, please do get in contact and we are happy to consider it. We do charge an administration fee of 120 to

cover our time and resource costs to do this.

Banner

1,000/month or 10,000/year

Banner insertion on The NextWomen home page and all article pages.

o Banner as per example below (728x90).o Other format banners (350x350 or 350x600) may be inserted on the sideboards of the site.
http://thenextwomen.com/2011/06/09/international-mba-full-scholarship-europeans-application-deadline-june-15http://thenextwomen.com/2011/06/09/international-mba-full-scholarship-europeans-application-deadline-june-15http://thenextwomen.com/2011/06/09/international-mba-full-scholarship-europeans-application-deadline-june-15http://thenextwomen.com/2011/06/09/international-mba-full-scholarship-europeans-application-deadline-june-15http://thenextwomen.com/2011/06/09/international-mba-full-scholarship-europeans-application-deadline-june-15http://thenextwomen.com/2011/06/09/international-mba-full-scholarship-europeans-application-deadline-june-15


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Sponsored Interview SeriesSponsor cost: 650/interview, or 5,000 for 10 interviewsExample:http://www.thenextwomen.com/2012/02/02/sue-chen-founder-ceo-nova-medical-products-they-

told-me-i-wouldn-t-be-here-if-i-had-broth

Sponsors and advertisers have the opportunity to sponsor a series of interviews which can be tailored to their

industry or to a specific profile or level of professionals/entrepreneurs.

The NextWomen will interview 10 female heroes in the sponsors industry as part of a special

Female Hero Interview Series. The NextWomen will provide custom branding for the series, including thesponsors logo in the main image for each interview, to be showcased on the home page.

All interviews will have a similar set of 5 to 10 questions about the interviewee, their experience and business,

with up to two questions chosen by the sponsor, helping them promote their industry, USPs, or to raise

awareness of their brand.

Interviews will be posted on TheNextWomen.com at regular intervals over a defined period of time, giving the

sponsor ongoing visibility with The NextWomen community and raising their brand credibility as a proud

supporter of women entrepreneurs.

All interviews to be promoted via The NextWomens social media channels and global newsletter (see page 4).

Sponsor benefits:

o Opportunity to connect to influential women in a specific industry, through The NextWomen team.o Brand or product awareness through specific questions that outline your USPs or special promos.o Sponsors brand linked with supporting women entrepreneurs.o Sponsor can distribute the interviews on their website or any other communication channels as their own

content.
http://www.thenextwomen.com/2012/02/02/sue-chen-founder-ceo-nova-medical-products-they-told-me-i-wouldn-t-be-here-if-i-had-brothhttp://www.thenextwomen.com/2012/02/02/sue-chen-founder-ceo-nova-medical-products-they-told-me-i-wouldn-t-be-here-if-i-had-brothhttp://www.thenextwomen.com/2012/02/02/sue-chen-founder-ceo-nova-medical-products-they-told-me-i-wouldn-t-be-here-if-i-had-brothhttp://www.thenextwomen.com/2012/02/02/sue-chen-founder-ceo-nova-medical-products-they-told-me-i-wouldn-t-be-here-if-i-had-brothhttp://www.thenextwomen.com/2012/02/02/sue-chen-founder-ceo-nova-medical-products-they-told-me-i-wouldn-t-be-here-if-i-had-brothhttp://www.thenextwomen.com/2012/02/02/sue-chen-founder-ceo-nova-medical-products-they-told-me-i-wouldn-t-be-here-if-i-had-broth


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Sponsored Article Category1000 per month

Sponsors and advertisers have the opportunity to sponsor one of The NextWomens seven article categories:

Female Heroes; Fundraising; Business Life; Interviews; Awards & Events; Industry News; Startup Diaries.

The NextWomen would publish an initial article introducing the sponsor and their connection with the selected

article category. Sponsors name and logo would appear with all articles in that category for one month.

All articles in the chosen category to be promoted via The NextWomens social media channels and globalnewsletter (see page 4)

Sponsor benefits:

o High, frequent visibility attached to a variety of articles

Events1,500/event

Networking over drinks and canaps (or Kitchen Dinner or Pitch Event).

o Audience: 20 to 50 European women founders andinvestors

o Location: Londono Keynotes: 1 founder, 1 investoro Drinks/Food: wine and canapso Extras that can be provided by sponsor: luxury brand

showroom for attendees (showcase with special

discount on the day)

Sponsor benefits:

o Visibility on TheNextWomen.como Promotion via The NextWomens social media channels and weekly global newsletter (see page 4)o Five minute keynote at the evento Opportunity to showcase products or services at a discounto Opportunity to distribute promotional material at the evento Follow-up email with call to action of sponsors choice


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Contact The NextWomen

For further information, please contact Beth Pitts, Editor of The NextWomen

[email protected]

The NextWomen website:http://www.thenextwomen.com/

The NextWomen mobile website:m.thenextwomen.com

Sign up for our weekly global newsletter:http://www.thenextwomen.com/newsletter-signup

Follow us on Facebook: http://www.facebook.com/pages/The-NextWomen/253802231688

Follow us on Twitter:http://twitter.com/thenextwomen

Join our LinkedIn Group:http://www.linkedin.com/groups?gid=960987
mailto:[email protected]://www.thenextwomen.com/http://www.thenextwomen.com/http://www.thenextwomen.com/http://m.thenextwomen.com/http://m.thenextwomen.com/http://m.thenextwomen.com/http://www.thenextwomen.com/newsletter-signuphttp://www.thenextwomen.com/newsletter-signuphttp://www.thenextwomen.com/newsletter-signuphttp://www.facebook.com/pages/The-NextWomen/253802231688http://twitter.com/thenextwomenhttp://twitter.com/thenextwomenhttp://twitter.com/thenextwomenhttp://www.linkedin.com/groups?gid=960987http://www.linkedin.com/groups?gid=960987http://www.linkedin.com/groups?gid=960987http://www.linkedin.com/groups?gid=960987http://twitter.com/thenextwomenhttp://www.facebook.com/pages/The-NextWomen/253802231688http://www.thenextwomen.com/newsletter-signuphttp://m.thenextwomen.com/http://www.thenextwomen.com/mailto:[email protected]

the nextwomen media pack aug 13

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