the next event cal/osha health and safety in landscape...
TRANSCRIPT
California Landscape Contractors AssociationSan Fernando Valley Chapter
Volume 36, Number 1February 2018
Valleyscape is now available online! www.eldoradocommunicationspublications.info
THE NEXT EVENT
Cal/OSHA Health and Safety in Landscape Dinner Meeting • February 22, 6:30 p.m.• Ewing-Chatsworth• Taco dinner $20 per person• Story on page 3
SFV & CI BOARDS INSTALLED – The Boards of Directors of both the San Fernando Valley and Channel Islands Chapters were installed January 25 by Aaron Huxley, CLCA State President. Shown are members of those boards, led by SFV President Julio Lopez (6th from left), and CI President John Hernandez (left). The event took place at Buca di Beppo Restaurant in Encino. (More Installation photos on pages 2 and 4.)
COVER PHOTO: Blossoms of Chaparral Yucca (Hesperoyucca whipplei) in Big Tujunga Canyon, Sunland.
2 February 2018 SFV CLCA Valleyscape
Business Management
FAMILY EVENT – SFV’s Gordon Larson and son Wayne enjoy the camaraderie at the Installation and the delicious and bountiful
Italian food at the event.
HAVING FUN at the Installation are SFV Director Tommy Endres (center) of SPJ Lighting with Allie Rojas, and his buddy CI VP Programs
Kyle Hillendahl of Hollywood West Electric.
CI VP COMMUNICATIONS Claudio Sandoval welcomes CI VP Resource Management Nayeli Mizoo of Eco-Tech Services as a first-time
member of the Board.
THINKING BIG is landscape legend Oliver Holt with wife Regina, regular attendees
of SFV Chapter events.
ACHIEVERS THREE – Getting things done right are what this trio is all about. They are
Leslie Colvin, Darlena Sirkin and Cindy Strauss.
BOETHING TREELAND rep Greg Sullivan and wife Carol came out to join other CLCA
members and friends in recognizing our Chapter leaders.
INSTALLATION EMCEE Steven Kinzler, SFV Board Chair, makes it a point to praise the
outgoing and incoming Boards for their dedication to their Chapters and the Green Industry.
PAST STATE PRESIDENTS Charles Nunley, Mickey Strauss, Nelson Colvin and Chuck Carr greet CLCA State President Aaron Huxley to the
well-attended double chapter installation.
INCOMING PRESIDENTS Julio Lopez of the San Fernando Valley Chapter, and John
Hernandez of the Channel Islands Chapter, have already begun to meet the challenges of the 2018
CLCA year.
STATE PRESIDENT Aaron Huxley (left) installed both the SFV and CI Chapter Boards
January 25 at Buca di Beppo in Encino. Shown with Aaron is Pete Dufau, Past State President
and CI Education/Ambassador.
COASTLINE EQUIPMENT’S Chris Chadwick, the new Associate Member Rep for the CI Chapter, is welcomed to the group by CLCA Insurance Solutions reps Bill Deeble and
LA/SGV President Dan Dvorak.
SALAZAR LANDSCAPE rep and SFV VP Programs Francisco Salazar and wife Yuriela
enjoy the evening with Francisco’s brother Ivan. Francisco later spoke about the importance of
Sponsorships for Chapter events.
State President Aaron Huxley Installs SFV & CI Boards
More Installation photos on Page 4
SFV CLCA Valleyscape February 2018 3
Coming Events, Contact Numbers & More
Subject to Change – Check with Chapter Office First
Feb 22 Cal/OSHA Health and Safety in Landscape Dinner Meeting, Ewing-Chatsworth, 6:30 p.m.; taco dinner, $20 per person
Mar 1 Board Meeting, Denny’s Restaurant, 9001 Tampa Ave., Northridge, 7:30 a.m.
22 Dinner Meeting, Preparing Award-Winning Landscape Projects; location and speakers TBA
Apr 5 Board Meeting TBA 26 Dinner Meeting TBAMay 19 Green Industries Hall of Fame dinner
Los Alamitos Race CourseBoard Meetings are held the 1st Thursday, 7:30 a.m. or 6:30 p.m.; locations vary. Dinner Meetings are 4th Thursday of the month at 6:30 p.m., unless otherwise noted.
CHAIRMAN OF THE BOARD Steven Kinzler
S K Landscape Design, Inc. 818-345-0492
818-345-0494 fax 818-266-3828 cell
VICE PRESIDENT PROGRAMS Francisco Salazar
The Salazar Landscape Company 818-970-7592
VICE PRESIDENT MEMBERSHIP John Hernandez 626-965-5015
626-715-1757 cell [email protected]
SECRETARY Luis Casas
Luis Casas Tree Service 818-618-7703
TREASURER Ken Millius
KRM Garden Management 818-612-9431
AMO REP Ted Sirkin
Valvette Systems 818-887-1866
BOARD OF DIRECTORS Nelson Colvin Life Member
818-400-9674 [email protected]
Rene Emeterio Specialized Landscape
Management Services Inc. 805-520-7590
805-823-5603 cell [email protected]
Tommy Endres Hollywood West Electric
800-314-3756 / 818-735-0564 805-910-5949 cell
Mickey Strauss MSM Landscape Services, Inc.
818-402-4500 818-341-9236 fax
VALLEYSCAPE PUBLISHER John Hernandez
626-715-1757 cell 626-965-5015
19055 Abdera St. Rowland Heights, CA 91748 [email protected]
FAX 866-591-5093
ASSOCIATE EDITOR/ ART DIRECTOR
Jerry Robin 626-644-4239 [email protected]
San Fernando Valley Chapter
2018 Board of DirectorsPRESIDENT
Julio Lopez Cadre Landscape
818-808-7417 [email protected]
SAN FERNANDO VALLEY CHAPTER Jan Veis, Executive Secretary
16350 Ventura Blvd. Suite D#367, Encino, CA 91436 818-772-7233 • [email protected]
www.clcasfv.org
EDUCATIONAL EVENT
Cal/OSHA Health and Safety in Landscape • Dinner Meeting Set for February 22
at Ewing-ChatsworthDon’t miss the next very informative SFV Dinner Meeting Thursday, February 22 at Ewing-Chatsworth. Dan Leiner, Area Manager of San Fernando Valley Cal/OSHA Consultation Services will present “Health and Safety in Landscape.”
The event will get started at 6:30 p.m. with a delicious taco dinner, with the program following. Cost is $20 per person. The program is scheduled to conclude at 9 p.m.
The Chapter has held several educational events at this location and always draws great attendance. So come early to ensure you find a good seat. RSVP to Jan Veis, Executive Secretary of the SFV Chapter, at (818) 772-7233; [email protected].
Ewing-Chatsworth is located at 21101 Superior Street, Chatsworth, CA 91311.
SAVE THE DATE
How to Prepare Your Landscape Projects to be Award Winners• Thursday, March 22, 6:30 p.m.• Location TBALearn from industry experts in and outside of the Chapter, as to how to prepare your landscape projects to compete and win in the upcoming Landscape Awards Competition. Former Awards Judges will disclose key elements they look for when judging in awards programs. Be a winner…Learn from the best!
Details next issue, or contact Jan Veis, SFV Executive Secretary, at (818) 772-7233, or email Jan at [email protected].
4 February 2018 SFV CLCA Valleyscape
We’ve Hit the Ground Running
Happy February. I hope everybody is ready for a year full of excitement,
one where you will see new faces and hear about new ideas and events. Our plan is to grow our businesses and our network contacts this year – increasing our knowledge and having a lot of FUN in the process. We have some sharp people with great ideas and commitment working for you on our Board, but we would definitely welcome your input
regarding events and programs that you would like to see imple-mented this year.
We have hit the ground running with our very successful Installation Dinner at Buca di Beppo Restaurant in Encino January 25. Joining us were several members of the Channel Islands Chapter Board, who, along with the SFV Board, were installed by State President Aaron Huxley.
This year we are going to have educational events and business seminars mixed with more casual and fun events such as networking events, a fishing trip, and possibly a mystery bus trip. And we are not afraid to drop or modify an activity or program
that may have served the Chapter’s purposes well at one time, but no longer is drawing the interest or attendance from our member-ship.
One program that is definitely on our calendar is our Beautification Awards Program. In fact, we are in the process of putting together our Beautification Awards Committee. If you would like to be a part of this world class event, then we would certainly welcome you to the committee. We are looking for help on other committees as well, such as Legislation, Events, Sponsorships and Advertising.
We, at the San Fernando Valley Chapter are striving to give back to our contractors as much as possible. But the best way to do that is for our contractors to get involved. Simply come to a meeting and see what the networking can do for you and your business. Meet some of our friendly and informative supplier reps, and find out about the newest things going on in our industry and in your community.
You can look forward to learning a lot this year while having plenty of FUN as well. But this can only happen if you GET INVOLVED in your SFV Chapter.
I hope to see you at our next events. – Julio
President’s Message
JULIO LOPEZ SFV President
Cadre Landscape
STATE WAYS & MEANS Chair Gordon Larson, a long-time SFV VIP, talks about
the benefits of involvement in CLCA and the worthwhile programs available to members.
NEW SFV FIRST COUPLE – Julio Lopez and Peggy Panossian are “movin’ on up” and it
couldn’t happen to two nicer people.
LCIS REP Jared Jarvis (right) talks insurance with SFV Directors and Past State Presidents
Mickey Strauss and Nelson Colvin.
SFV TREASURER Ken Millius and wife Joanne enjoy the Installation festivities and wall-to-wall
networking at the unique event.
SFV AM REP Ted Sirkin of Valvette Systems, networks with CI’s Nayeli Mizoo. Nayeli also reps
Kurapia, the utility groundcover.
CI SECRETARY and Past CI President Brandon Bogeaus chats with Ewing’s Ignacio Provincia. Ewing-Chatsworth is the site of
the Feb. 22 Cal/OSHA Health and Safety in Landscape dinner meeting.
Two Times the Fun at SFV and CI Installation Dinner
SFV CLCA Valleyscape February 2018 5
Call Our Advertisers First!A-G Sod Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Birch Equipment Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
BrightView Tree Company . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
CLCA Advantage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
CLCA Insurance Solutions . . . . . . . . . . . . . . . . . . . . . . . . 5, 14
Coastline Equipment . . . . . . . . . . . . . . . . . . . . .11, Back Cover
DIG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Green Thumb Super Garden Centers . . . . . . . . . . . . . . . . . . . 9
Gro-Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Kurapia Direct . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Landscape Contractors Insurance Services . . . . . . . . . . . . . 3, 10
Netafim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Smith Pipe & Supply, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Southland Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
TOR Insurance Services . . . . . . . . . . . . . . . . . . . . . . . . . . 9, 13
Tyent Water for Wellness . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
West Coast Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Advertising Index
Tree Company
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Tree Company
• 800+ acres of growing grounds• #15 gallon through 96”
nursery-grown trees• Premium quality with focus on root and crown architecture• Certified arborists on staff• Contract growing services
Nursery Division
Nursery Division - South (805) 524-3939 Fax (805) 524-4354
Nursery Division - North (209) 886-5511 Fax (209) 866-5508
Specimen Relocation & Preservation (818) 951-5500 Fax (818) 951-8106Nursery Division - South (805) 524-3939 Fax (818) 524-4254
Nursery Division - North (209) 886-5511 Fax (209) 866-5508
Specimen Relocation & Preservation (818) 951-5500 Fax (818) 951-8106
Nursery Division - South (805) 524-3939 Fax (805) 524-4354
Nursery Division - North (209) 886-5511 Fax (209) 866-5508
Specimen Relocation & Preservation (818) 951-5500 Fax (818) 951-8106
Specimen Preservation and Relocation
• Worldwide tree preservation and relocation services• Certified arborists on staff• Nursery with unique, one-of-a-kind, mature specimen trees through box size of 120”
6 February 2018 SFV CLCA Valleyscape
10 of the Best-Kept Web Design Secrets From an article by Danny Wong
If you have made the decision to redesign your website, you know that you’re in for a long process. A redesign also has important
consequences on your relationship with your customers, your brand identity, and the financial well-being of your company. The principles behind effective web design are complex, but not neces-sarily complicated. They follow a logical progression and are based on fundamental concepts related to human behavior, aesthetics, and testing.
1. Psychology plays a more important role than you think
Behavioral psychology is really the concept at the heart of effective web design. Human beings have specific and detailed responses to colors, shapes, fonts, imagery, and every single visual element on the page. The best designs guide users through a range of emotional states, always understanding that the ultimate goal is to influence the actions and reactions of the user, not simply aesthetic beauty.
2. Plan the redesign around the users’ goals
While users may appreciate evocative imagery and sophisticated layouts, they have come to your site because they want something, whether it is to find infor-mation, to purchase something, and so forth. Effective designers build sites that frame the narrative around delivering the value that users are looking for.
3. Quality web design does not have to be expensiveFor some time, the prevailing wisdom has been that high-quality web pages can only be designed by people who charge accordingly high prices. This has led many business owners to make do with substandard websites. In reality, web designers who create compel-ling sites that convert sales can be found across a variety of price levels. Ask your professional contacts for referrals, or check Yelp to find a highly recommended digital branding agency near you.
4. You can test almost everythingAlmost any element of a web page that is part of the user’s expe-rience can be tested in multiple variations. This includes details such as font color and style to the size of a call-to-action button. Even small increases in click-throughs or conversions can add up to something significant once every element has been properly optimized.
5. Utilize project hosting services to keep track of version updates
While you are performing your various tests, it is helpful to have easy access to previous versions of your site so that you can revert in a matter of minutes if necessary. With project hosting services
such as GitHub, you can manage changes, improvements, and updates to your website, and take corrective action if your new design underperforms.
6. Branding and design are two separate skillsJust because someone is expertly skilled at web design does not mean they will be able to analyze, interpret, and communicate
a brand identity on their own. It is important for company leader-ship to work with web designers to ensure that they have a thorough understanding of the brand identity that is meant to be conveyed through the site.
7. Load times can affect your site rankings
Several years ago Google made the decision to factor the speed of a page’s load time into its ranking algorithm. In one instance, a study found that a delay of just half a second in page load time led to a 20% reduction in traffic and ad revenue. Therefore, it is important to remember that well-designed websites look good aesthetically and function well behind-the-scenes.
8. Whitespace and visual cues can direct viewers’ attention to other design elements
Whitespace on a web page creates a powerful psychological response, as it automatically draws the reader to the identifiable design elements elsewhere on the web page. Additionally, you can use instinctive visual cues such as faces or babies to direct the audience to pay attention to a particular spot on the screen. Finally, to craft a website that is both engaging and usable, consider applying principles of minimalism to avoid overwhelming audiences with unnecessary stimuli.
9. A common website can still be a high-performing website
Most companies want their website to feature elements that are completely unique, but they are mistaken if they believe unique-ness in features is a necessary component of effective web design. Conventional wisdom about web design exists for a reason, and it is much better to have a familiar but logical experience than one that breaks all the molds yet confuses the audience.
10. The design elements might not be the issueIf you are feverishly testing every element of your web design and finding that all of your modifications have little to no effect, it might be time to look past the aesthetic elements as the source of the breakdown. It could be that your messaging is not being deployed effectively or that your content does not reward the 79% of audiences who are more prone to scanning web pages.
WC X-MOD Demystified21st Century Markeitng
SFV CLCA Valleyscape February 2018 7
21t Century MarketingBusiness Management
INCOMING SFV PRESIDENT Julio Lopez, SFV Board Chair Steven Kinzler and SFV Treasurer Ken Millius get ready for a day of
education and networking.
PRESIDENT’S BREAKOUT SESSION was attended by CI Board Chair and LA/SGV
President Dan Dvorak (2nd from right) and other chapter presidents from across the state, learning to
improve their chapters.
RESOURCE MANAGEMENT Breakout Session participants included Nayeli Mizoo (right), VP Resource Management for the
CI Chapter.
MULTI-CHAPTER FRIENDSHIP is exhibited by CI’s Nayeli Mizoo, SFV’s
Steven Kinzler and multi-chapter member Bronwyn Miller.
TREASURER’S BREAKOUT – Among those participating in the Treasurer’s Breakout Session is Katie Moldenhauer (right) of the CI Chapter.
Katie is her Chapter’s VP Events.
YOSEMITE CHAPTER President Dwight Howell of Ewing-Merced joined the
leadership discussions. It’s great to see the YC Chapter revitalized with help of
Past President Tim Pflueger and others.
SFV BOARD CHAIR Steven Kinzler (2nd from left) congratulates the Salazar brothers – Francisco, Alex and Ivan – on their first-time
attendance to the Leadership Conference.
KEYNOTE SPEAKER Jim Paluch (right) is welcomed to the Leadership Conference by
2018 CLCA State President Aaron Huxley. The Conference educates chapter officers about their
new positions.
STATE BOARD INSTALLED AT LEADERSHIP CONFERENCE – The members of the 2018 CLCA State Board were installed at the Leadership Conference held January 30 at the Ontario
Convention Center. They are: Aaron Huxley, President; Elizabeth Burns, President-Elect; Tim Hendricks, Immediate Past President; Paul Hansen, CPC Director, South; Henry Buder,
CPC Director, North; Megan Rios, Director of Legislation; Lindsay Ono, Director of Education; Peter Rosen, Director of Membership; Andrew Simpson, Secretary/Treasurer.
Not shown: Chris McNairy, Associate Member Director.
PAST STATE PRESIDENTS Nelson Colvin and Mickey Strauss with his wife Cindy
enjoy the leadership event.
BRIGHT VIEW Tree Company’s Robert Crudup and Past State President Peter Estournes
catch up on industry news.
Leadership Conference Guides Chapter Officers
8 February 2018 SFV CLCA Valleyscape
LIS photos will appear in next issue
21t Century MarketingBusiness Management
REGULAR MEMBER OF THE YEAR honors go to Regan Barry (right); presenting is Past State
President Peter Estournes.
ALLEGIANCE AWARD is presented to Marianne Estournes by the Auxiliary’s
Wendy Emeterio.
ASSOCIATE MEMBER OF THE YEAR award goes to Craig Stenehjem with SiteOne;
presenting is 2017 State President Tim Hendricks.
MICKEY STRAUSS LEGISLATION AWARD – Dave Norred (center) receives the
Mickey Strauss Legislation Award from its namesake Mickey Strauss, and Megan Rios,
Director of Legislation.
ALLEGIANCE AWARD honors also go to Eric Watanabe, presented by fellow Past State
President Chuck Carr.
BEST SMILES AWARD goes to State Ways & Means Chair Gordon Larson and
communications guru Bronwyn Miller. Okay, if they had such an award, this pair would
have won it!
State Awards Bestowed at Leadership Luncheon
SFV CLCA Valleyscape February 2018 9
Soil Analysis Service• National Independent Certified Lab
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Workers’ Comp Alert!!
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San Fernando Valley Chapter SPONSORSHIP RECOGNITION
SILVER SPONSOR
LCISThank you for your support!
[email protected]/GreenThumbGGwww.gtgrowinggrounds.com
Contractor Showcase
Luis Casas Tree Service Expands Capabilities• Knuck Boom Mounted Grapple Saw is Newest Member of its Tree Care Team
Luis Casas Tree Service is proud to announce the dramatic expansion
of its capabilities and increased safety with the addition of a knuck boom mounted grapple saw. What can this unit do? It makes the removal of trees safer, faster, and dramatically increases the safety of the tree workers.
The new specialized equipment advances the company vision: “To inspire the Urban Forestry Industry by leveraging experience and tech-nology.”
“We thrive on pushing the Industry forward, taking care of trees, operating safely and efficiently, and keeping close attention to the needs of our clients,” said company President Luis Casas. Luis serves as Secretary of the San Fernando Valley Chapter Board.
10 February 2018 SFV CLCA Valleyscape
WC X-MOD DemystifiedThinking Out of the Box
Artistic Lessons to Apply to Your Business From an article by Jim Paluch, JP Horizons
In an article about a struggling artist, Daniel McClendon, who had reached a period in his career when it was no longer satisfying nor his work meaningful, Jim Paluch tells about the artist’s epiphany that changed direction of his art and brought meaning and purpose to his now highly successful career. (Jim Paluch was a featured speaker at the 2017 CLCA Convention in Scottsdale, and the Keynote Speaker at the recent Leadership Conference in Ontario.) What the artist learned was the key to his change: “I just try to find the animal in it,” said McClendon. A simple AHA! like that one – geared to our career or profession – could perhaps cause an equally positive change or breathe new life into a part of life that has grown mundane. Paluch then lists some of the artistic lessons he learned that could apply to our busi-nesses or careers.
The big change was my definition of what the process (painting) actually is,” said the artist. “I identified that I get fully excited
and engaged in the buildup and planning with wheels turning, as much as the actual act of doing. I still love the final product, but I used to think that was what it was all about. I am still working toward the esthetic value; I just don’t know what it is going to be until I get there.”
Paluch was excited to hear that this young artist had discovered something that he (Paluch) has taught through his whole career…Daniel McClendon enjoys the process over the accomplish-ment of completing a painting. Daniel explained that his new basic philosophy is to force himself to relinquish control because that is what he has discov-ered works best for him. “If I can let go a little and assess the work, then I can find what is waiting to appear. The animals represent that instinct and intuition and are symbolic of that process. I have an idea of what I want but don’t let it limit me. I start working color into it to just find the animal.”
Artistic Lessons to ApplyPaluch offers a few takeaways to consider from Daniel’s story.
• Be aware of those times when your subconscious mind is shouting out an idea to your conscious mind…then trust your own talent or skill to make it happen.
• Sometimes you may need to step back in order to step forward. When those times come and you are faced with a challenge in your day or a dilemma in your career, step back, get quiet, and trust the suggestion your mind gives you. It’s been working even when you are asleep.
• Enjoy the process and know what you are wanting to accomplish will happen if you follow it. Daniel had an idea on a process and with each piece of art, he perfects it.
• Discover your why – in the artist in you. Just keep going and figure out what you care about and find that below-the-surface thing that radiates with people and makes them come to you.
Quotes“Every child is an artist. The problem is how to remain an artist once he grows up.” – Pablo Picasso
“I dream my painting and I paint my dream.” - Vincent van Gogh
“Creativity takes courage.” - Henri Matisse
“We don’t make mistakes, just happy little accidents.” - Bob Ross
“Art enables us to find ourselves and lose ourselves at the same time.” - Thomas Merton
If you want to learn more about the power of PEOPLE SOLUTIONS THAT DRIVE BUSINESS PERFORMANCE, contact: JP Horizons Inc., P. O. Box 266, Mentor, OH 44060; phone: (440) 352-8211; fax: (440) 352-8225; e-mail: [email protected]; web site: www.jphorizons.com.
JIM PALUCH JP Horizons
RICHARD BARTOLOS ANGELES / VENTURA TERRITORY MANAGER
CELL: [email protected]
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NORTH ORANGE COUNTY CCNP#2914DIRECT: 714-279-3165 / CELL: 714-715-0896
1589 N. MAIN STREET, ORANGE, CA 92867800-542-0209 / 714-279-317 / FAX 714-279-3199
www.villagenurseries.com /
“
SFV CLCA Valleyscape February 2018 11
Continued on Page 12
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Green Industry Careers
NALP Creates National Landscape Career Day From Landscape Business
In order to address the critical workforce shortage, the National Association of Landscape Professionals has announced the orga-
nization of Landscape Career Day, a nationwide program to bring attention to the rewarding careers that exist within the lawn and landscape profession.
Industry companies are encouraged to host events at their company and within their communities that showcase industry careers and highlight the many profes-sional paths that exist. To help companies host such events, NALP’s Industry Growth Initiative has created a 21-page toolkit, available to everyone on LandscapeIndustryCareers.org.
The toolkit offers step-by-step instruction for successfully managing several types of events from community service projects to career fairs to school presentations and provides resources including promotional fliers, digital ads, letters to invite elected officials and educators, letter to request to host a school event, artwork for banners, activity guides, and more. Companies are asked to register their projects with NALP so the association can
track the number and types of events being held across the country and communicate with event hosts.
“Landscape Career Day is modeled after similar events held in other industries that have proven that positive exposure to a profession can dramatically impact students’ interest in pursuing
related careers and educators’ interest in encouraging students to pursue related career paths,” noted Missy Henriksen, NALP’s vice president of public affairs. “We need to change people’s impressions of the profession by helping them touch and feel the important and
rewarding work done by the talented men and women who help families, communities, and the environment each and every day.”
The event and the supporting resources were created under the direction of the Industry Growth Initiative, which is charged with growing the industry and its workforce. Supported by the voluntary donations of industry businesses, the program is bringing attention to the career opportunities through advertising, media relations, social media outreach and other needed public relations activities.
12 February 2018 SFV CLCA Valleyscape
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WC X-MOD DemystifiedWater Conservation
Five Red Flags That Will Motivate You to Conserve Water By Richard Restuccia, Jain Irrigation
The new water norm is we are either moving into a drought or out of a drought. (For all baseball fans out there, this is like
hitting – You are either coming out of a slump or heading into a slump.) In early February several red flag warnings indicate we are moving quickly into a drought. We need to take notice of these signs and act quickly to avoid a near-term water crisis.
Snowpack DataThe Western snowpack and water supply conditions coming from the United States Department of Agriculture are alarming. Most of the state of Arizona had multiple months with no measur-able precipitation. Snowpack ranged from 0% to 6% of normal. Colorado experienced above normal temperatures and below normal precipitation and snowpack accumulation. Statewide the snowpack is 54% of median, this is near record low levels. Utah’s snowpack is 51% of normal and much more dry in the south than the north. California’s February snowpack data shows statewide the levels are 27% of normal.
TemperaturesTemperatures in parts of the West were 20 degrees above normal in January. This trend for higher temperatures in the West is predicted for the rest of the winter and spring.
Day Zero“Day Zero” is the name given to the day the city of Cape Town in South Africa water taps are expected to run dry. Today “Day Zero” is in the range of April 16 – May 11. The day was pushed back from April 1 due to reduced agricultural water use. Cape Town is the second-most populous city in South Africa. The city of Cape Town metropolitan municipality serves a population of 3.74 million people.
Drought MonitorThe U.S. Drought Monitor for the west shows 73% of the Western United States is abnormally dry. This is compared to 29% in the West last year at this time.
U.S. Government BorrowingThe U. S. government is going to borrow almost $1 trillion this year, an 84% jump from last year and we don’t see any details for improvements in water infrastructure. In fact, the policy today is calling for more privatization of water.
These are not the only red flag warnings seen, but they are the most concerning. I am sure you have spotted a few yourself. Remember, the good news is there is still time to prepare and be proactive in our response to make the effects of the drought less on ourselves and the industry.
SFV CLCA Valleyscape February 2018 13
Jerry Robin 626-644-4239
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Continuing Education
2018 Sustainable Turf and Landscape Seminar Set for March 8 at Cuyamaca College
The Cuyamaca College Ornamental Horticulture Program is presenting its 10th Annual Sustainable Turf and Landscape
Seminar on Thursday, March 8, 2018 from 7:00 a.m. to 4:00 p.m. at Cuyamaca College Performing Arts Theater. The college is located at 900 Rancho San Diego Parkway El Cajon, CA 92019. The theme of the seminar is “The Next Decade of Pest Management.”
One of the seminar’s featured speakers is Crystal Rose-Flicker, President of Pure Seed and Pure-Seed Testing, Inc. She has developed or co-developed more than 268 turf and forage grass cultivars, 119 of which are on the European Union list. She is author or co-author of 148 publications.
The vision and passion Crystal has for the grass seed industry starts with her roots in grass seed production. She has made her mark in research and breeding for over 30 years where she earned the NCCPB Genetics and Plant Breeding award for Industry. She has also been recognized as one of the “6 most influential women in Golf” by Sports Illustrated magazine. Most recently, her leadership in the grass seed industry was noted by Oregon State University College of Agricultural Sciences Distinguished Alumni Leader Award.
Rose-Flicker will be speaking on Innovations in breeding for biotic and abiotic stresses in the turf grass industry.
For more information contact Abigail Allen, Cuyamace College – Ornamental Horticulture Department, (619) 212-2600; [email protected]
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14 February 2018 SFV CLCA Valleyscape
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Toro Introduces the Groundsmaster® 1337 Pull-Behind Rotary Mower• 12-foot-wide mower delivers superior cut quality, unmatched productivity
Toro is preparing to launch the all-new Toro® Groundsmaster® 1337 pull-behind rotary mower. This new mower was engi-
neered with productivity, superior cut and unmatched durability in mind.
Toro’s new Groundsmaster 1337 includes three contour-following cutting decks, each equipped with dual full rollers for unparalleled after-cut appearance. The 12-foot (3.66 meter) width of cut, paired with simple height of cut adjustment from 0.5” to 4” (1.3 to 10.1 cm), offers outstanding productivity and versatility.
In terms of durability, the cutting decks feature the same trusted Groundsmaster spindles with heavy-duty shafts and dual tapered roller bearings. Like the Groundsmaster 5900 Series, the Groundsmaster 1337 features bidirectional impact absorption technology, which cushions and protects the individual cutting decks against damage from inad-vertent contact with obstacles while mowing. The decks also fold up for simple and safe transport. In addition, the unit features
transport axles that have an integrated torsion spring, effectively serving as a suspension system to eliminate bumps and jarring for a better operator experience.
“Driven by productivity, performance and durability, it’s really the only pull-behind worthy of being called a Groundsmaster,” said Jeremy Opsahl, global product marketing manager at Toro. “This new unit is the ideal piece of equipment to complement the new Toro Outcross™ 9060, and our channel partners and end-user customers are already very excited about it.”
In addition to the Toro Outcross 9060, the new Groundsmaster 1337
pull-behind rotary mower is also compatible with many other tractor makes and models.
Demo units will be available this summer, and Toro expects to begin shipping in fall 2018. For more information on the Toro Groundsmaster 1337, please visit toro.com or contact your local distributor.
Bill DeebleSales [email protected]
Toll Free # 1-855-662-2522 (CLCA)Fax # 1-530-662-1710
Growers of Quality Sod Since 1969
Jeff TuesburgSales RepresentativeE-mail: [email protected]: (661) 965-2865
41120 40th St. EastPalmdale, CA 93552
Phone: (661) 274-9192Toll Free: (800) 669-4763
Fax: (661) 274-2168
SFV CLCA Valleyscape February 2018 15
A Love Within
February always signifies a very special month as one heavily centered around love. Yes, we all have a personal love of being
individualized co-creators with our Creator in the beautification and maintaining of our environmental surroundings. But this special month also celebrates our love of family, friends, and even acquaintances, suppliers and growers in our trade and other parts of our life.
For many, love is a simple word of respect that is easily shared which inspires the love we exude in our daily life. We each love many diverse things that allow this one, powerful emotion to greatly vary by degree, type, and focus. This is a statement of fact, not a lesson in Love 101.
This month is Valentine’s Day…a day of cele-brating our love for the special people in our life. To make it more special, first start by looking in the mirror where you’ll find someone you trust and respect. Yes, it begins right where you are – from your very core – then this love radiates outward, impacting those around you. It heals and transforms, awakens and brings awareness. And like a magnet, it draws people into your life…a life, when full of love, that is joyful, healthy, and successful. This is the life we all hope to express while on our life journey.
For us in our vocation, what better way to enjoy what we do in beautification, than that which we all feel good about. This always brings about a simple smile
and delivers a profound, unique experience for us all. We recognize our Creator each new day as the flower turns its face to the morning sun. This joyous activity of recognition is one that again, begins within ourselves. Outwardly, we all move in dance, song, work, and play. Yet, inwardly, there is a contentment that comes from knowing our Creator is in us and with us, hand in hand.
Here are some words on the subject at hand from Henry Haskins:
“What lies behind us and what lies before us are tiny matters to what lies within us.”
Now, surprise your family with a Love Hug and make sure they share their box of candy with you! – Dave
Just Takin’ a Moment
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For many, love is a simple word of respect that is easily shared which inspires the love we exude in our daily life.
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