INFLUENCER MARKETING

Giles HarrisFounder & Managing DirectorCome Round

THE PROBLEM WITH INFLUENCER MARKETING

Too much focus on content & reachNo long-term relationships being builtNo brand advocacyNo consumer insight

Brand + influencers = content + reach

Content & reach are great as part of a balanced diet

EVERYTHING INMODERATION

THE SOLUTIONINTEGRATE BRAND ADVOCACY INTO INFLUENCER MARKETINGGO BEYOND CONTENT, GO DEEPER

Brand advocates are a brands most powerful marketing muscle; word of mouth recommendations from a friend or family member are the most trusted form of marketingWhen brand advocates talk about a brand they love, that word of mouth is authenticBrand advocates tell real stories to real people - the Monday Morning Crowd - creating long-term relationships with the brand

Brand + influencers + brand advocates = content + reach + engagement + brand advocacy + authenticity + relationships

THE POWER OF WORD-OF-MOUTH

COME ROUNDs UNIQUE BLEND

BRAND ADVOCATESONLINE INFLUENCERS

WHAT COME ROUND DOES

We run in-home influencer marketing campaigns, getting products into the hands and homes of category influencers. We often do this by running hundreds of product parties.

Each campaign generates an abundance of high quality shareable content that allows our influencers to form an opinion on the product they tried at the party and recount stories to their friends and families through word of mouth. We track the impact using surveys and social listening.

We bring influencer marketing to life.

THE STORY SO FAR

60 CAMPAIGNS720,000+HOURS OF ENGAGEMENTIN15,000+ HOMES ACROSS THE UKENGAGING WITH 240,000+PEOPLE

HOW

CAMPAIGN PACKS & ACTIVITIES DESIGNED TO ENGAGE

#MACARONMANICURE

SOME OF OUR CLIENTS