the next big thing: a faster horse
DESCRIPTION
How changing attitudes can predict future behavioursTRANSCRIPT
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
FASTER HORSES?ATTITUDES IN TREND PREDICTION
William Higham
CEO, Next Big Thing
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC, FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGY
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
STRATEGYFUTUREPOLICY
CURRENT POLICY
ATTITUDES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
Future Behaviours
Changing Attitudes
New Drivers
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
Politics Economy Society Technology Environ’t Media
Safety Health Mobility Economy Fame
Nostalgia,Tradition
Self Health,Relax’n
Tablets,On
Demand
Make Do& Mend,
Thrift
Play &Display
Comm’y
Social Media,
P2P
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
@nextbigthingcoChinwag Psych 09/05/13
Next Big Thing is one of Britain’s most respected trend & consumer strategy consultancies.
It was founded by consumer trends expert and author William Higham in 2002. Since then, we’ve worked with diverse blue chip clients across a wide range of sectors: BBC to HSBC to Universal.
Higham is one of Europe’s foremost trends experts and a popular conference speaker and media interview subject. He is also the author of The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit (Kogan Page, 2009).
Thank you
INTRO ATTITUDES STRATEGY PREDICTION OUTRO