the new travel world we live in - ul - university of … new...bengaluru (bangalore) (slr) from 21...
TRANSCRIPT
![Page 1: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/1.jpg)
The new travel world we live in
* Tnooz – Kevin May
![Page 2: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/2.jpg)
Launched in 2009 1.75 million PVs/q
Based in USA 24 staff and contributors
![Page 3: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/3.jpg)
![Page 4: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/4.jpg)
MARKETING
DEVICES
DISTRIBUTION SOCIAL
SYSTEMS
![Page 5: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/5.jpg)
Are you doing the best job
you can to market Ireland as a
destination
?
![Page 6: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/6.jpg)
ECOSYSTEM IS CHANGING
![Page 7: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/7.jpg)
![Page 8: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/8.jpg)
![Page 9: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/9.jpg)
DISTRIBUTION IS EVOLVING
![Page 10: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/10.jpg)
![Page 11: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/11.jpg)
![Page 12: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/12.jpg)
![Page 13: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/13.jpg)
![Page 14: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/14.jpg)
![Page 15: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/15.jpg)
![Page 16: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/16.jpg)
![Page 17: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/17.jpg)
WE ARE ALWAYS CONNECTED
![Page 18: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/18.jpg)
6.8 billion people on planet
4 billion use a mobile (3.5 billion use a toothbrush)
91% of adults have a mobile within arm's
reach
90% of text messages are usually read within
3 minutes
40% of tablet owners check information about
a TV show when watching it
![Page 19: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/19.jpg)
81% mobile users have searched for products
50% have purchased a product with one
74% web users will leave a mobile website if it
doesn't load in 5 seconds
95% have looked up local information...
61% then called a service
59% then visited a service
![Page 20: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/20.jpg)
![Page 21: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/21.jpg)
![Page 22: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/22.jpg)
![Page 23: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/23.jpg)
![Page 24: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/24.jpg)
![Page 25: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/25.jpg)
![Page 26: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/26.jpg)
![Page 27: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/27.jpg)
![Page 28: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/28.jpg)
![Page 29: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/29.jpg)
![Page 30: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/30.jpg)
CHINESE GETAWAY
![Page 31: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/31.jpg)
![Page 32: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/32.jpg)
![Page 33: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/33.jpg)
STARTUP DRIVE
![Page 34: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/34.jpg)
![Page 35: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/35.jpg)
“Your project was actually both
commercially viable and original...
...unfortunately the part that was
commercially viable was not original,
and the part that was original was not
commercially viable."
![Page 36: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/36.jpg)
IN-DESTINATION IS THE PLACE
![Page 37: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/37.jpg)
![Page 38: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/38.jpg)
![Page 39: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/39.jpg)
![Page 40: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/40.jpg)
![Page 41: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/41.jpg)
![Page 42: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/42.jpg)
![Page 43: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/43.jpg)
![Page 44: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/44.jpg)
![Page 45: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/45.jpg)
![Page 46: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/46.jpg)
![Page 47: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/47.jpg)
![Page 48: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/48.jpg)
![Page 49: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/49.jpg)
BRAVE NEW WORLD
![Page 50: The new travel world we live in - UL - University of … New...Bengaluru (Bangalore) (SLR) From 21 Sep 14 28 sep 14 Return Close 89 Destinations Hide His Culture Backpa .ng Select](https://reader034.vdocuments.mx/reader034/viewer/2022042307/5ed2f80db371e76f1a4630a6/html5/thumbnails/50.jpg)
Are you doing the best job
– all things considered –
to market Ireland as a
destination
?