the new traditional: insights into herbal remedies in america

THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA

2016 FIFTH ANNUAL AHPA BOTANICAL CONGRESSBRIANNA PETERSONASSOCIATE CONSULTANT

Las Vegas, NV

October 8, 2016

INTRODUCTION

DEVELOPMENT OF THE US HERBAL/TRADITIONAL MARKET 2011-2016

STANDOUT PRODUCT AND CONSUMER TRENDS

LOOKING AHEAD: GLOBAL AND US MOVEMENT IN HERBAL/TRADITIONAL PRODUCTS 2016-2021

© Euromonitor International

3

HERBAL/TRADITIONAL (H/T) PRODUCTS

Botanicals or traditional remedies are

products that have a long tradition of

use, decades of established reputation,

and are considered alternative remedies

to standard medicine.

Traditional medicine remedies such as

Ayurveda, Traditional Chinese Medicine

(TCM), Unani, Kampo, et cetera, are

included.

Medicines containing both plant material

and chemical ingredients are not

considered to be herbal/traditional

medicines.

Homeopathic remedies are excluded.

Only packaged products are included.

Category definition and inclusions for herbal/traditional (H/T) products

DATA PARAMETERS

All values expressed in this presentation are in US dollar terms, using a fixed 2015 exchange rate, excluding exchange rate effects.

All values are expressed in constant terms, excluding inflationary effects.

2015 figures are based on part-year estimates.

Review period: 2010 to 2015, inclusive.

Forecast period: 2015 to 2020, inclusive.


http://www.euromonitor.com/


4THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA

$216billionEstimated global retail value of H/T products in 2016

12.2%Retail value growth of H/T products from 2011-2016



5

Herbal/traditional global retail sales have grown by $6.7bn in the last five years

<$10mn

$4bn-$600mn

$599mn-$100mn

$49mn-$25mn

$99mn-$50mn

>$24mn

The US represents 8% of absolute gains from

2011-2016

TOP COUNTRIES IN ABSOLUTE GAINS 2011-

2016

China represents 60% of absolute gains from

2011-2016




6

Herbal/traditional products in the US originate primarily from China, India, the US and Mexico


Mexican Traditional Medicine

Native American

Integrative Medicine

AyurvedaUnani

Traditional Chinese

Medicine

Traditional medicine from the East meets the West as a larger number of medical institutions recognize integrative medicine as part of care.


INTRODUCTION

DEVELOPMENT OF THE US HERBAL/TRADITIONAL MARKET 2011-2016

STANDOUT PRODUCT TRENDS

LOOKING AHEAD: GLOBAL AND US MOVEMENT IN HERBAL/TRADITIONAL PRODUCTS 2016-2021


8THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA

$4.8 billionEstimated retail value of H/T products in 2016

12.2% 1:6.3Retail value growth of H/T products from 2011-2016

Ratio of dollars spent on H/T products to standard ones in 2016



9

Our services

Syndicated market research

Consulting

Expansive network

800+ on-the-ground researchers in 80 countries

Complete view of the global marketplace

Cross-comparable data across every market

Our expertise

Consumer trends and lifestyles

Companies and brands

Product categories and distribution channels

Production and supply chains

Economics and forecasting

About Euromonitor InternationalABOUT EUROMONITOR INTERNATIONAL



10

Research coverageABOUT EUROMONITOR INTERNATIONAL



11

Economies

Business Dynamics Cities Economy, Finance and Trade Industrial

Consumers

Digital Consumer Households Income and Expenditure Lifestyles Population

Services

Consumer Finance Consumer Foodservice Institutional Channels Retailing Travel

Supply

Ingredients Packaging

Research expertiseABOUT EUROMONITOR INTERNATIONAL

Consumer products Alcoholic Drinks Apparel and Footwear Automotive Beauty and Personal Care Consumer Appliances Consumer Electronics Consumer Health Eyewear Ethical Labels Fresh Food Health and Wellness Home and Garden Home Care Hot Drinks Luxury Goods Nutrition Packaged Food Personal Accessories Pet Care Soft Drinks Tissue and Hygiene Tobacco Toys and Games


THANK YOU FOR LISTENINGThis is a redacted version. For the full presentation, please email [email protected]..

mailto:[email protected]