the new normal - crodarom | sederma | croda personal care · makeup setting spray (france)...

Smart Science to Improve LivesTM

Facial CoveringsThe New Normal

The Evolution & Impact of

Facial Coverings on

Beauty Regimes


Agenda

▪ A Brief History of Face Masks

▪ Facial Coverings in the Celebrity World and on the Catwalk

▪ Reactions on Social Media

▪ Three ‘Trends’ Identified

▪ How Croda Can Help to Meet these Trends and Consumer Needs



Wearing Masks is Not

a New Phenomenon


A Brief History of Face Masks


Source: World Health Organisation

The Effects of Pollution


Good Moderate Unhealthy for sensitive groups Unhealthy Very unhealthy Hazardous

January 2020

Source: www.aqicn.org

The Effects of Pollution


Source: jingdaily.com

Source: chinadaily.com

Source: Instagram

On the Catwalk


Source: hypebeast.com

Source: Selfridges.com

Source: jingdaily.com

Source: sleekmag.com

The Designer Mask


Source: starstyle.comSource: variety.com

Source: peermusic.com

Source: popsugar.com

Source: tmz.com

The Celebrity Factor



2020:

The Year the World

Changed


A New Normal?


#maskmakeup

#maskmakeupchallenge

#facemaskchic

Source: Instagram.com

#facemaskselfie

Social Media

Smart Science to Improve LivesTM Source: YouTube.com

The Influencer Effect

https://www.youtube.comwatch/?v=KplpmJKqAAY

https://www.youtube.com/watch?v=WwpOH9jG4U8

https://www.youtube.com/watch?v=AKTAAAePwZI&t=1s


The New Normal



Evolving Beauty Trends


Bold Statement

Eye Makeup

Long Wear Claims

Attention to Cleansing &

Moisturisation

Reinvigorated Trends for Personal Care



Bold Statement

Eye Makeup


Bold Statement Eye Makeup

Source: YouTube.com

https://www.youtube.com/watch?v=rQNmshlCM5I


Bold Statement Eye Makeup


Time to Experiment!



Meet the Trend –

Ingredients & Formulations


▪ Quality borosilicate-based pigments

▪ Five distinct product series’

▪ Varying particle sizes and colour combinations

▪ Striking array of visual effects

▪ Brilliant colour transmission

▪ Impressive colour intensity and dazzling gloss

▪ Multifunctional alternative to silicone

▪ Characteristics similar to silicone, such as feel

and shine-boosting benefits

▪ Ideal ingredient to use with colour cosmetics

Ingredients from Croda


▪ Combination of two actives

▪ Helps eyelashes appear longer, fuller, stronger

▪ Ideal for use in mascaras, eyelash conditioners

and eye makeup removers

▪ A new peptide-based active

▪ Counteracts the effects of digital pollution

▪ Erases signs of fatigue, delivering neuro-beauty

benefits with stronger self-esteem and overall

well-being

▪ Ideal for use in products for use on the delicate

skin around the eyes

Ingredients from Sederma


▪ COSMOS organic certified ingredient from

Crodarom

▪ High content of vitamins, minerals and amino

acids

▪ Rich in mucilage complex sugars

▪ Smoothing and hydrating properties

▪ Thanks to its involvement in the microbiome,

protects against external aggressions.

Ingredients from Crodarom


Metal Eyes Liquid Eyeshadow – Grecian Green

(DT0027)

Benefits:

▪ Dazzling colour effects

▪ Reduces fine lines and protects against pollution

damage

▪ On trend bold shade

▪ Moonshine™ Effect, Colour Travel and Ultra Effect

Series - from Croda, impart dazzling colour effect with lustrous

coverage and intense sparkle

▪ Majestem ® Drypure™– from Sederma provides protection

against oxidation, improves the quality of the skin and reduces

lines, whilst protecting against pollution damage


Luxe Sparkle Pressed Eyeshadow - Pink

(DT0023)

Benefits:

▪ Transformative, colour-shifting effect

▪ Effortless application

▪ Reduces fine lines

▪ Moonshine™ Ultra Colour Travel Effect Pigments - add

a touch of sparkle with an impressive, transformative and colour

shifting effect

▪ Crodamol™ STS – with characteristics similar to silicone for

effortless application and shine

▪ Majestem ® Drypure™– works to reduce fine lines and protect

the delicate eye area from environmental pollutants


(ED0055a)

Benefits:

▪ Easy to apply

▪ Long wear

▪ Helps lashes appear longer, stronger and thicker

▪ Crodafos™ CES – complete emulsifying and conditioning

system to keep lashes in tip top condition

▪ Widelash™– a combination of two active ingredients that help

lashes appear longer, stronger and thicker

▪ Crodabond™ CSA – adheres to the lashes as a base

▪ OleoCraft™ LP20 – ensures long-wear to lashes

Go the Distance Mascara



Makeup That Stays – The

Rise of Long-Wear


Source: Mintel GNPD

0

10

20

30

40

50

60

Long-lasting Time/speed Ease of use On the go Multi-use

EMEA: colour cosmetics NPD by convenience claims, 2015-16 vs 2019-20

Feb 2015-Jan 2016 Feb 2019-Jan 2020

Long-Wear Product Launches


0

10

20

30

40

50

60

2015 2016 2017 2018 2019

Long-Wear Product Claim Launches by Region

Asia Pacific Europe North America Latin America Middle East & Africa

Source: Mintel GNPD

Long-Wear Product Launches


Source: Mintel GNPD

0

200

400

600

800

1000

1200

2015 2016 2017 2018 2019 2020

Long-Wear Makeup Claims – Makeup Category

Lip Colour Foundation Eye Liner Eye Shadow Nail Colour

Multi-use Eye Brow Eye Lash Face Powder

Long-Wear Makeup Claims


Lise Watier Cosmetiques – The Essential Duo All-in-One

(Canada)

▪ Multi-use

▪ Stick format

▪ A universal pink shade with a highlighter that can be

applied on the cheekbones, eyes and lips

▪ Long-lasting

L’Oréal Infaillible – 24H Fresh Wear Foundation (France)

▪ Features a new Oxygen Technology breathable formula

▪ Covers imperfections offering no transfer, no shine, no

dry-out, no mask-effect

▪ Long-lasting

▪ Mattifying

Source: Mintel GNPD



0

20

40

60

80

100

120

140

160

2015 2016 2017 2018 2019

Launches of Makeup Primers


Source: Mintel GNPD

‘Prep and Prime’


0

5

10

15

20

25

2015 2016 2017 2018 2019

Launches of Setting Sprays


Source: Mintel GNPD

Setting Sprays


Sofina Primavista Ange (Kao Corporation) – Long Base

UV SPF 16 PA++ (Japan)

▪ Primer with oil-control formula

▪ Prevents oily shine and stickiness

▪ Leaves a fresh clean foundation finish

▪ Long-lasting

Urban Decay All Nighter – Ultra Matte Long-Lasting

Makeup Setting Spray (France)

▪ Lightweight, long-wearing formula that helps lock makeup

in place for up to 16 hours

▪ Easy to wear alone or under foundation – helps prevent

makeup meltdowns, refreshes skin and keeps makeup

vibrant with no drying, fading or settling into lines

▪ Temperature control technology

▪ Long-lasting and moisturising

Source: Mintel GNPD




Meet the Trend –



▪ A group of oil structuring polymers with film

forming properties

▪ Deliver water and wear resistance benefits

▪ Low colour and low odour high performance

solids

▪ Form crystal clear, thermo-reversible gels

▪ Novel formats including sticks, balms, gels and

emulsions

▪ Naturally derived half wax, half polymer film-

forming agent

▪ A natural alternative to petro-based colour

cosmetic ingredients

▪ Provides long-wear claims due to its film-forming

properties



Ingredients from Croda▪ Water gelling agent

▪ Imparts film forming properties that contribute to

the rub resistance of formulations in wet and dry

conditions

▪ Enhances the application effect of pigmented

makeup offering a smoother, more even

appearance

▪ Hydrolysed silk comprised of a unique

combination of silk amino acids and silk

oligopeptides

▪ Demonstrates excellent wear resistance

properties

▪ Ideal for use in makeup setting spray applications


Ingredients from Sederma and Crodarom

▪ Eco-designed active ingredient from Sederma

▪ Easily dispersible in powder makeup and powder

skin care products

▪ Protects against oxidation

▪ Lifting properties provide long-wear to powder

makeup products

▪ 100% natural origin

▪ Preservative and additive free

▪ Beauty elixir and symbol of eternal youth

▪ Soothing, protecting and smoothing properties

making it idea for use in long-wear products


Instant Skin Smoothing Primer

(SC675)

Benefits:

▪ Immediately provides tighter and firmer skin

▪ Instantly erases fine lines and wrinkles

▪ Easy to spread with excellent coverage

▪ Prolevis™ – envelops the skin, instantly smoothing visible

surface wrinkles and imperfections

▪ Crodamol™ STS – makes the formulation easy to spread,

providing excellent coverage for a natural, smooth appearance


(ED0135)

Benefits:

▪ Silky smooth, high coverage

▪ Long-wear

▪ Improves skin glow and surface quality

▪ Revitalisation and moisturisation

▪ Arlamol™ HD – good spreading qualities that also contribute

to the velvety texture

▪ Crodabond™ CSA – film forming properties that provide long-

wear claims

▪ Crystalide ™– preserves skin transparency with soft polish

effect that reveals a uniform glow

▪ Crodarom ® Green Caviar – increases skin hydration to

provide moisturisation

Limitless Wear Foundation Cream


(ED0162)

Benefits:

▪ On trend stick format

▪ Multi-use

▪ Long-wear

▪ Repairs and smooths skin

▪ Moonshine™ Effect Pigments – add shimmer to create a

bold statement or more subtle colour and look

▪ Crodabond™ CSA – film forming properties ensure long-wear

without the need to keep reapplying

▪ Matrixyl ® 3000 – anti-ageing properties that repair and smooth

the skin to leave it looking bright and youthful

Pop of Colour Multi-Beauty Stick - Cranberry Crush


(CH0085)

Benefits:

▪ Shields makeup from everyday wear

▪ Added skin care benefits

▪ Crosilk™ Protein Complex NSP– film former to enhance

wear resistance

▪ Crodamol™ STS– helps achieve a non-tacky feel on

application

▪ Phytessence™ Peach Flower – helps protect the skin

against oxidative stress caused by atmospheric pollution

Silk Veil Makeup Setting Spray



Gentle Cleansing

and Moisturisation


Cleansing and Moisturisation



Meet the Trend –



Ingredients from Croda▪ Non-ionic water-in-oil emulsifier

▪ Outstanding efficiency and versatility

▪ 100% bio-based

▪ Allows for the creation of a variety of formulation

sensories from surprisingly light to reassuringly

rich

▪ NaTrue & Vegan Compliant

▪ Highly effective and mild surfactant

▪ Mild to skin

▪ Allows for the creation of clear facial cleansers

▪ Can be used to create gentle and effective

surfactant oil cleansers



▪ 72 hour long-lasting skin hydration

▪ Visibly moisturised radiant skin

▪ 100% bio-based

▪ Temperature and humidity responsive

▪ Effective from wash-off systems where it also

provides a sensorial benefit

▪ Works in synergy with the natural skin barrier

▪ Optimises the water holding potential of the

natural skin barrier

▪ Power to outperform petrolatum in reducing

water loss

▪ Novel mechanism of hydration

▪ 100% naturally derived



▪ Exceptional cleansing emollient

▪ Offers outstanding performance in makeup

removers

▪ Ideal sensory characteristics

▪ Effective and consumer appealing skin cleansing

solution


Ingredients from Sederma and Crodarom

▪ Hydrating

▪ Protecting

▪ Revitalising

▪ Responsible sourcing

▪ Holistic care, rebalancing the skin

▪ Selective and adaptive prebiotic

▪ Reinforces fragile and vulnerable skin

▪ Limits dryness and itching

▪ Provides skin with well-being and comfort


Ingredients from Crodarom

▪ Natural, botanical complex

▪ Improves the volume, texture and stability of foam

thanks to its foaming and sensory properties

▪ Gently cleanses the skin to remove impurities


(C2743b)

Benefits:

▪ Convenient stick format for on-the-go moisturisation

▪ Optimised skin hydration

▪ Skin nourishment and repair

▪ OleoCraft™ LP-20 and OIeoCraft MP-32 – oil structuring

polymers that provide the structure for this clear stick

▪ Crodamol™ ISIS – works with the natural skin barrier to

provide optimised hydration

▪ Liquid Medilan™ Ultra – aids in skin nourishment and repair

Skin Nourishing Travel Wand


(ZA0068)

Benefits:

▪ Revitalises and detoxifies the skin

▪ Protects the skin from oxidative stress caused by UV

and pollution

▪ Cithrol™ PGTL– a non-ionic water-in-oil emulsifier used to

create this quick break, refreshing formulation

▪ Mĕiritage™ – protects the skin from oxidative stress caused by

UV pollution

▪ Phytessence™ Peach Flower – acts as an urban shield to

fight against pollution

Fresh Burst Face Cream


(CH0060)

Benefits:

▪ COSMOS compliant

▪ Gentle cleansing

▪ Unique foam texture

▪ Crodesta™ SL40 – a high foaming mildness additive that

imparts emollient properties

▪ NatraGem™ S140 – an effective cleanser with counter irritancy

benefits that can be used on the most sensitive of skin types

▪ Phytofoam™ – a cleanser that uses and demonstrates foam

boosting abilities

▪ NG Kombuchka™ – a skin care active that improves skin

radiance

Light and Airy Cleansing Foam


Conclusion



Thank You!

06/20PCEMP2255v1ENNon-warranty

The information in this publication is believed to be accurate and

is given in good faith, but no representation or warranty as to its

completeness or accuracy is made. Suggestions for uses or

applications are only opinions. Users are responsible for

determining the suitability of these products for their own

particular purpose. No representation or warranty, expressed or

implied, is made with respect to information or products including,

without limitation, warranties of merchantability, fitness for a

particular purpose, non-infringement of any third-party patent or

other intellectual property rights including, without limit, copyright,

trademark and designs. Any trademarks identified herein, unless

otherwise noted, are trademarks of the Croda group of

companies.©2020 Croda International Plc

the new normal - crodarom | sederma | croda personal care · makeup setting spray (france)...

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