June, 3th 2014Premier Mussel Academy presentation 1

The new mussel world

*Opportunities and threats for organizations

June, 3th 2014Premier Mussel Academy presentation 2

Outline

• https://www.linkedin.com/in/jeroenvinkesteijn • @jvinkesteijn• Slideshare http://www.slideshare.net/JeroenVinkesteijn/

musselacademy

June, 3th 2014Premier Mussel Academy presentation 3

Why mussel 3.0?Opportunities in marketing, PR and research

*Insights in consumers behavior

*Trends (in food)

*Marketing research on competitors – competing products

*Product innovations – presentations

*Advertising

*Get creative, get ideas: how do people talk about….

Three basic steps on social media

*Listen

*Engage

*Act

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Step 1 Just listen and learn…

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Step 2 Do you want to engage?

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Step 3 Acting actively

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You will like this in a minute….

ZandtangerwegMgr. Bricola silicone

Suzanne Whelan

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So we will check four methods

* 1 Offline Google Ngrams

* 2 Online Google Trends-Insights-Zeitgeist

* 3 Platform Search Twitter (deep) search

* 4 Social media monitoring: professional search by using Coosto

June, 3th 2014Premier Mussel Academy presentation 9

Semantics

*Mossel, oester

*Mussel, oyster

*Moule, huître

*Muschel, Auster

*Mitilo, ostrica

*Мидия, устрица

http://en.wikipedia.org/wiki/Semantics

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Test* Let’s bring the money to the bank

http://en.wikipedia.org/wiki/Semantics

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Tags

* Description

* Finding

* Techniques

* Now everywhere

http://www.ehow.com/info_8670414_internet-tags.html?ref=Track2&utm_source=ask

http://deeperweb.com/

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Complicated?

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Step 1 Just listen and learn…

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1 - Link with reality Ngrams

https://books.google.com/ngrams/

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Books and publications

http://www.amazon.co.uk/The-Mussel-Cookbook-S-Hurlburt/dp/0674595424

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2 – Google trends, internet seach

Moule

Muschel

MusselMoss

el

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Indicators in trends

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So, indicators?

Zandtangerweg

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Other indicators

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More in depth Google Trends

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Wrong leads, Google Trends

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More in depth Trend and region

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Even more in depth: searchterms

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And more….popularity, time and region

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3 Platform search social media Twitter

https://twitter.com/search-advanced

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Twitter discussions

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4 Professional search Coosto

* Social media monitoring

http://www.coosto.com/uk/

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Results mosselen posts, location

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Trending topics related to Mosselen on social media in a tagcloud

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Where, who, what, reach..

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Sentiment and activities in posts related to Mosselen

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Step 2 Do you want to engage?

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Acting actively

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Step 3 Acting actively

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So….

* There is much for free out there, try out

* Use tags! Think of semantics

* Hire the right professionals for maximum effect!

* Way to encounter the mussel-customers: be creative!

June, 3th 2014Premier Mussel Academy presentation 38

CU @ walking dinner

• https://www.linkedin.com/in/jeroenvinkesteijn • @jvinkesteijn • Slideshare http://www.slideshare.net/JeroenVinkesteijn/

musselacademy

June, 3th 2014Premier Mussel Academy presentation 39

Different things?

*The internet

*Social media