The New Model for Rotary

How are we going to get there?

Demographics & Diversity• Target goals of each generation• Encourage 2nd generation members – children of current Rotarians• Size and makeup of the club to reflect the community • Ensure each club strives for quantity yet retains quality of its membership.

Recruitment• Train club members to recruit new members• A mentor for each new member• Target different groups– eg migrants, younger age• Charter new lunch club with crèche for parents with home duties• Every member to bring a guest – prospective member

Club Operations• All members engaged in club activities• Develop a 3-5 year strategic plan for the club reviewed annually• Be creative about meeting venue and format.• Increase knowledge base of all Rotarians• All members feel ‘My club needs me’.

Club Operations• Enlist support of AG & District leadership • Acknowledge effort &/or achievement through recognition

Marketing & Promotion• National coordinating body for Rotary• Quality promotional materials• Increase level of community understanding of Rotary’s work• Promote Leadership training• Develop effective communication within club• Develop and implement club leadership plan• Lift profile of Rotary through local high schools

Marketing & Promotion

• Embrace technology• Develop positive relationship with local media• Develop a plan for 3-5 years• Arrange local distribution of Rotary Down Under• Use free advertising in off-peak periods

National Approach• Work through RI Parramatta Office• Involve RDU, & other National Rotary Groups• Embrace technology• Develop a national PR focus • Use national and local approach to PR• Increase Rotary image of Service above Self• Leadership training

National Approach• National Rotary conferences – utilise video conferences• Distribute proceedings of membership conference• Advertise and utilise national 1300 4 ROTARY number

Co-operationOther clubs• Embrace technology• Develop and embrace collaboration• Arrange joint projects• Arrange joint social functions• Increase Rotary image of Service above Self

Co-operationOther Organisations• Corporate support, sponsors, cooperative arrangements• Lift Rotary profile through local high schools• Cooperate with local schools regarding community service• Increase the Rotary image of Service above Self

Co-operationOther Organisations• Rotary clubs engage opportunities to improve the environment.• Develop a Rotary Community Corps• Align the club to community needs• Community recognition through Pride of Workmanship awards• Explore government grants