the new marketing goal: real-time, relevant, and engaged

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Post on 18-Nov-2014

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Based on a research paper by Harvard Business Review entitled - The New Marketing: Real-Time, Relevant, and Engaged, this infographic provides some valuable metrics on the progress marketers are making towards creating a technology platform that supports their company’s customer engagement. Read the research in its entirety here: https://global.sap.com/campaign/ne/2014/05_cross_empower_marketer/index.epx

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Page 1: The New Marketing Goal: Real-time, Relevant, and Engaged