The new economy: Learning Objects

Business Perspective

Intrallect Seminar

23rd October 2003

Agenda

Royal Bank of Scotland Group

Story of E-learning at RBS

“Access to Learning” - A2L

Making it happen

Our challenges

Multi brand strategy...

World Banks Market Capitalisations

31 Aug 2003 £bn

1. Citigroup 141.22. HSBC 88.23. Bank of America 75.14. Wells Fargo 53.15. RBS 46.36. JP Morgan Chase 43.97. UBS 42.88. Wachovia 35.89. Barclays 30.1

10. US Bancorp 29.0

Structure… worlds we work in

GROUP CORPORATE FUNCTIONS• Strategy• Investor Relations• Corporate Affairs• Audit/Compliance

• Legal• Finance• Human Resources• Risk

Retail CBFM Manufacturing Wealth

Management

Retail

Direct

RBS

Insurance

Citizens Financial Group

Ulster Bank Group

Push to Pull… The RBS e-Learning Story

Pre-1995: Training Centre - chalk and talk

generic curriculum

1997: Move to Training Consultancy

1998: Building the Business Case for

e-learning

Initial e-learning model catalogue oriented

Network of dedicated PC’s now in 1,800

locations

450+ hours of interactive content

structured into programmes

“Catalogue control”

Centralised

Training

Learner

Learner Learner

Learner

Learner

Learner

The RBS Definition

From

“e-learning means hours of online training…”

to a broader understanding that it incorporates

“The use of e-technology to manage, co-ordinate or do learning…”

A2L: E-Learning?

Learning Objects

learning object:

...”an aggregation of one or more digital assets, incorporating

meta-data, which represent an educationally meaningful

stand-alone unit.”

Dalziel, 2002

Learning Objects

in RBS speak …

...any asset, piece of information, interaction or experience that results in learning and impacts positively on job

performance

Learning Objects in business speak

Our aim is to: provide choice to the learner

put the learner at the centre of platform and content design

enable learner autonomy

create a “push/pull” strategy in which the learner profile is

integral

Learner Centric: Push/Pull

Face:face

3rd Party

Content

Internet/

intranet

Business

Schools

Online

Mentor

KM

Database

Distance

Learning

Virtual

Classroom

E-Library

Learner

Learner

Learner

Learner

Learner

Communitiesof

expertise

What is Access to Learning?

the right amount of learning at the right time to support business problem resolution

catering to diversity whilst sharing the best content

accessibility to learning opportunities

intelligent guidance around learning objects to enable informed decision making

Reduction in “training time” & increase in learning opportunities

learning becomes an integral “on the job” experience

RBS imperatives...

Need to anticipate & respond to rapid change

Diversity & scale

Fixed costs - variable costs

E-commerce

Professional development: the retention factor

Need to collaborate to succeed

Business Performance

Some final thoughts & challenges...

Learning Object Economy challenges us to:

define what constitutes an educationally meaningful

stand alone unit

avoid the pitfall of transferring direct from classroom to

online

design learning objects for A2L

create a taxonomy that enables the learner to search in

addition to defining the size and shape of the learning gap

create supportive ownership models

Questions...