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THE MUSICENTREPRENEURSHIP

Robin Malau, SS., MM

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MUSIC INDUSTRYas we know it...

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BAD NEWS - GOOD NEWS

Statistically, betterstruck by lighting thanhaving a number one

record

Music business =20/80 business model(Pareto Concept)

Worldwide demandgrowing at a frantic pace

Technology revolutionizedmarketing & distribution,and reducing cost

Financed by larger, moreaffluent, receptive audienceall around the world

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MUSIC INDUSTRY CAREER CLOUDS

Music ComposerRecord Studios

Advertising Performer

Artist Management

Music for Film

Music Publishing

On Tour organizer

Video ProductionRecord Company

Booking Agent

Print

Record Distribution

Creative Services

Music for Television

Education

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CURRENT STATE OF MUSIC BUSINESSthe end of control & the decline of the recording industry (its been a while, btw...)

resources: musicians, songs, etc

radio, television, big media, etcmajor labels, large distribution

chains

music fans a.k.a. market

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CURRENT STATE OF MUSIC BUSINESShoneymoon is over, baby...

resources: musicians, songs, etc

radio, televisionmajor labels,

chains

music fans a.k.a. market

indie label, diyblogs/shops

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THE PIE IS GETTING LARGER!more players, smaller market shares

7%8%

10%

11%

29%

35%

4%9%

6%

9%

6%

4%

10%3% 10%

6%

9%

3%1%

9%

4%7%

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THE OPPORTUNITY

its probably there. but do you have what it takes to be music entrepreneur?

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IDEAS OPPORTUNITYOpportunities build from Ideas & Creativity.

When does Idea = Opportunity?

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IDEAS THAT WORKS...Ideas is opportunity when:

Attractive

Durable

Timely

Creates or Add value to buyer/end user

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WHO ARE MUSICENTREPRENEURS?

musician as entrepreneur or,people who starts music venture.probably not everyone... sorry.

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LAUNCHING A CAREER3 questions to answer before launching your career

Do i have the

talent?

Do i have the

desire? Do i believe in

myself and ready to

work hard?

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SKILLS THAT PAY THE BILLS

Artistry & Musical taste

Industry specific managerial skills inmarketing, sales, leadership, projectmanagement, strategic, communication.

Industry contacts

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WHAT IT TAKES TO BE MUSICAL GENIUS?

no geniuses needed, just asimple 10.000 hours rule.

practice. all the time. practiceharder than everyone else.

fall in love and spend at least

10.000 hours mastering yourmusic business

start often, fail often

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DO YOU HAVE WHAT IT TAKES?if yes, start now. and run fast. the opportunity is endless...

F id J 18 2010