MEDIA PRODUCTION COURSE

MUSIC INDUSTRY

Tjits

Sara

Simon

Vaidotas

#1

#2

accessible from everywhere

unlimited bandwidth

low price

1

2

3

#3

high quality

partly restricted access

reasonable price

1

2

3

#4

accessible from everywhere

high quality

reasonable price

1

2

3

#5

variety of artists

affordable price

accessible from everywhere

1

2

3

#6

%

Gender

Male

Female

Age

Under 18

18-24

25-30

30+

#7

0 30 60 90 120 150

How do you listen to MUSIC?

Tablets

Television

Radio

Computer

Smartphone

MP3 player

#8

Where do you listen to MUSIC most?

At Home

While commuting

In venues (bar,

clubs)

At Concerts, festivals

Other

#9

How often do you listen to MUSIC?

0 - 2 hours

2 - 4 hours

4 - 8 hours

8+ hours

#10

#11

Music is shared and distributed just “online”

Type of device is not important

European based network without roaming, later worldwide

Unlimited bandwidth for everyone everywhere

Prices for Internet connection are decreasing

#12

♫

♫

BROADBAND COMPANIES

MUSIC

CLOUD

CONSUMER

ARTISTS $

$

$

#13

♫

♫

BROADBAND COMPANIES

MUSIC CLOUD

CONSUMER

ARTISTS $

$

$

ARTISTS: Click quote

OTHER: Additional

clicks

or by contract

#14

0 20 40 60 80 100

Why would you pay for MUSIC?

Out of respect for the

artist

Support the artist

Fear of getting fined (for

pirating)

Want music physically

(CD, Vinyl)

Other

#15

0 - 5 EUR

5 - 10 EUR

10 - 20 EUR

20 - 50 EUR

50 - 70 EUR

70 - 100 EUR

What are you willing to pay for MUSIC

per month in EUR?

#16

What payment model would you prefer?

Pay per single album/track (online or

physical media)

Pay a monthly fee while having free

access to a music library

Donate an optional amount of money

of my choice

Other

#17

♫

♫

BROADBAND COMPANIES

MUSIC CLOUD

CONSUMER

ARTISTS $

$

$

Users are included in

remunderation

model

Consumers become

creators of music

#18

Everyone can become famous by users choice

fair system

No large music labels that function as a filter telling us whom

to listen to

democratic filter

#19

0

5

10

15

20

25

30

35

40

45

What kind of listener do you consider

yourself?

Mainstream 2 3 4 5 6 7 8 9 Unknown

Do you spontaneously search MUSIC

that you usually don't listen to?

Yes No

#20

#21

Everybody can upload music in the cloud and remix tracks

Recommend artists

See what your friends listen to

Follow artists and users

Share playlists

Rate others

Linked to Social Media

streaming like on Spotify

remixing like on Soundation

sharing like on Soundcloud

funding like on Kickstarter

promoting yourself like on MySpace

#22

Remuneration per click

Music is an emotional connection with the artist

Monthly feedback about money distribution

#23

Do you know how the money you spend

on MUSIC is distributed?

YES

NO

#24

0 20 40 60 80 100 120 140

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% What do you think who should get the money you spent on MUSIC

Artist

Investor

Author

#25

Uploading regulations

Content restrictions

By clicks from users

#26

#27

Do you think that pirating harms the MUSIC

industry?

YES

NO

#28

…benefits everyone who participates

...increases creativity

…is based on a fair system

…everyone can be part of it!

#29