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The multinational employer brand

Dominique MallionRecruitment Marketing Manager Middle East & AfricaDecember 2015

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Factors impacting employer brand strategy

motivationwhy what we do matters

passionate vs perfect

valuesthat influence our behavior and determine our priorities - how do they align with organization’s mission

brand reputationbuilding excitement, trust and loyalty in markets with low awareness or negative perception

legislation ensuring compliance, stability and equity

infrastructureeven the perfect business model can’t overcome limited resources

teamintegration local hires, international assignees and global HQ

Locallabour market growth market potential and scarcity of talent

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Employer brand strategy for influence

• Extensive research to understand employer brand perception

• Development and activation of targeted, local EVP

• Success measures and unexpected outcomes

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Employer brand strategy for engagement and advocacy • Identify opportunities to

partner with the business

• Build your case • Choose your

ambassadors wisely • Share outcomes

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