the multicapital scorecard: following up on lessons learned from a leading pilot application
TRANSCRIPT
TheMultiCapital Scorecard:FollowingUponLessonsLearnedfromaLeadingPilot
Application
Rob Michalak, Ben & Jerry’s @benandjerrysMark McElroy, Center for Sustainable Organizations @mwmce
WhatistheMultiCapitalScorecard?
WhatistheMultiCapitalScorecard?
Multicapitalism
WhatistheMultiCapitalScorecard?
Multicapitalism
StepsintheMethod?1. Materialitydetermination
2. AoIdevelopment
3. Scorecardimplementation
WhatistheMultiCapitalScorecard?
Multicapitalism
StepsintheMethod?1. Materialitydetermination
2. AoIdevelopment
3. Scorecardimplementation
Ben&Jerry’sScorecardandthechallengesweencountered
RobMichalakGlobalDirectorofSocialMission
Ben&Jerry’s
Ben&Jerry’sPriorities- 2020
Fairtradeenterprisemodel
Lowcarbon&climateresilientvaluechain
Social&EconomicEquity
ClimateJustice
Programs
Equitable&Inclusivevaluechain
RegenerativeDairymodel
Platform Platform
TheChallenge:GettingthenecessaryfielddatafortheAoI’s thataddressedoursocialmissionprogrampriorities
Fairtrade AreasofImpact AoIObjective Target:2016
Target:2017
Target:2018
CocoaPowder(3200farmersin3coops)
VLSPartnershipsCommit topurchasing 100%oftotal (basemix)CocoaPowder supplyvolumethrough thesechannels
Target 75% 85% 100%
Actual
Programactivities:mainKPI-farmersimplementingfullproductivity package
Launchprojects intheseareaswithtargettoengage:3200famersthroughcoopstrengthening; 1800farmersinproductivityoverallprogram;450farmersinfullproductivitypackageimprovementwork.Trackedhere:#farmersinfullproductivity package
Target programsetup 100 250
Actual
Additional ValueCreatedatOrigin
Increasevaluecreated atorigin forFarmers/CoopsinB&JsCocoavaluechain(i.e.-FTPremium, valueadd,PDIProjects, etc.)
Target 250,000 340,000 370,000
Actual
FarmerProductivity (kg/ha)Improvefarmproductivity by25%within3years(2019)toensurestrength&security ofFairtradefarmersandCoops.Doublein10years.KG/HA
Target 425 TBD TBD
Actual
FarmerIncome(trackingnetcocoaincome)
Longer-Term objective(10-yeargoal):LeveragePDIProjects toclosethegapbetweenactualfarmerincomes&a'LivingIncome'.Thesearecocoarevenuetargets,$/year
Target TBD TBD TBD
Actual
CurrentMetricsApproach– Sample
Limitedcopiesofthejust-released
bookabouttheMCSareavailablehereforsaleattheNewMetrics‘16conference!
Thankyou!