the mpa asia- reporter · 2019. 8. 9. · the mpa asia-pacific. promoting and protecting the screen...

THE MPA ASIA-PACIFIC

Promoting and Protecting the Screen CommunityISSUE JUL - DEC 2016

REPORTER

CHINESE & US INDUSTRIES CELEBRATE GROWING RELATIONSHIP

Steven O’Dell (President, International Releasing, Sony), Tom Rothman (Chairman, Motion Picture Group, Sony), Jiang Ping, President of China Film Corp, Senator Dodd, Li Guoqi (Deputy Director-General of Film Bureau SAPPRFT), Josh Greenstein (President of Worldwide Distribution and Marketing, Sony), Sanford Panitch (President, Columbia Pictures)

On November 2, MPA, Sony Pictures Entertainment Motion Picture Group and the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT) opened the 6th Annual China-International Coproduction Film Screenings with a reception and screening of Xuan Zang in Los Angeles. Attracting approximately 300 government officials, filmmakers, film industry executives and media representatives, the event cultivated and celebrated the relationship between the American and Chinese film industries, which continues to stimulate economic growth and increase cultural co-operation. MPAA Chairman Chris Dodd, along with Tom Rothman, Chairman of Sony Pictures Entertainment Motion Picture Group, Li Guoqi, Deputy Director General of the China

Film Bureau, SAPPRFT and Jiang Ping, Vice Chairman and President of China Film Corp., delivered keynote speeches at the reception. The opening event was followed by a week of MPA-partnered activities, including:

From November 2-4, MPA and SAPPRFT held special screenings for five Chinese films, including: XUAN ZANG, SKIPTRACE, MOJIN - THE LOST LEGEND, THREE and FINDNG MR RIGHT 2 - BOOK OF LOVE;

On November 2 and 3, MPA and the U.S.- China Film and TV Industry Expo (UCFTI EXPO) hosted forums including one moderated by William Feng, MPA Head of Greater China and Vice President Asia Pacific, on the state of the entertainment industry in 2016. Feng was joined by Adam Goodman, President, LeVision Entertainment, Elizabeth Daley, Dean, USC School of Cinematic Arts, Ye Ning, CEO Huayi

2 Issue Jul - Dec 2016

IN THIS ISSUE:Region: Chinese & US Industries Celebrate Growing Relationship 01Region: India’s Rajkumar Akella Saluted At Cineasia With MPA Asia Pacific Copyright Educator Award 05Region: MPA Partnership With .Film Puts Secure Movie Websites Centre Frame 06Region: 2016 MPA APSA Academy Film Fund Recipients Announced 07Region: MPA Develops Close Relationship With Growing Online Video Sector 08Region: Senator Dodd Meets With Government, U.S.E. and Screen Industry Representatives In Asia Pacific 08Australia: 2nd Australia China Co-production Forum 07Australia: Content Cafe Menu Satisfies Copyright Customers 11Australia: Court Orders Five Pirate Websites Blocked 11Australia: Creative Community Rejects Productivity Commission Report 11 China: 3rd Global Film Industry Development Forum Held During Shanghai International Film Festival 11China: Symposium Promotes Co-ordinated Fight Against Internet Piracy 12China: MPAA and China DRM Forum MOU Promotes International Co-operation 13China: Screen Traveller Reinforces Position as Go-To Place For Industry Commentary 14Hong Kong: Infringing Website List Promoted As Effective Tool To Combat Copyright Theft 14Hong Kong: Shenzhen Study Tour Promotes IPR 16Hong Kong: Best-In-Class Training Provided to IPR Officers 17India: MPDA Highlights India’s National IPR Policy as Effective Copyright Instrument 17India: MPDA Raises Need For Better Copyright Enforcement in A Digital Age 17India: Digital Content Specialists Outline The Future at Fast Track India 19India: Jagran Film Festival 2016 Supports The MPA APSA Academy Film Fund 20India: Negative Effect Of Online Film Piracy Highlighted At Comic Con 2016 21India: Quiz and Anti-Camcording Training Engaged For Cinema Staff Across Leading Multiplex Chains 23 India: MPDA Steers Focus On Screen Density and Content Protection as Key Drivers For Market Growth 23India: La India Film Council Spotlights Film Incentives For Tourism 24Indonesia: MPA ICAD APROFI Film Seminar Shines Spotlight On Online Content Distribution 25Indonesia: Site-Blocking 26Japan: Research Reveals 31% Of Japanese Involved In Piracy 26Japan: Tropfest Founder John Polson Headlined MPA-DHU Film Workshop During Tokyo International Film Festival 27Japan: JIMCA Promotes Legal Online Movie Distribution and Copyright At Konan University 28Japan: Summer Cinema Workshop For Film Studies Students Puts IP Rights In Focus 28Korea: MPA Partners No.1 Web Portal In Korea To Focus On Digital Content Protection 29Korea: Korea’s New Copyright Protection Agency Launched 29Korea: Copyright Protection Measures Highlighted At 2016 Seoul Copyright Forum 30Korea: Dedicated Anti-Piracy Hotlines Proven Effective 30Malaysia: Anti-Camcording Training and Movie Appreciation Campaigns In Malaysia 31New Zealand: Addressing Misconceptions On Fair Use 31Singapore: MPA Partners SGIFF and IPOS On Industry Networking Event 31Taiwan: Education Outreach 32Taiwan: Digital Piracy Seminar Prompts New Initiatives 32Taiwan: MPA Taiwan E-Newsletter 33Thailand: MPA Thailand Promotes Strong Copyright 34Thailand: Book Prize Presented To IP Law Student 34Thailand: Thai Enforcement Authorities Learn Genuine Versus Fake 35Vietnam: Vietnam Copyright Alliance Draws Stakeholders To Online Safety Workshop 35Vietnam: Local Industry Voices Gain Wider Audience 35

3Issue Jul - Dec 2016

ASIA-PACIFIC

CHINESE & US INDUSTRIES CELEBRATE GROWING RELATIONSHIP (cont'd)Bros. Pictures, Xian Li, Director of Production, 20th Century Fox.

On November 3, MPA supported the 7th Asia Society U.S.-China Film Summit, where Mike Ellis, President and Managing Director of MPA

Asia Pacific, delivered a keynote speech on the contrast in styles between the world’s two biggest film markets.

On the evening of November 3, the MPA joined UCFTI EXPO, The Hollywood Reporter and the China Film Coproduction Corporation to co-host the 1st Golden Screen Awards, a gala honouring excellence in film coproductions. Attendees included: Li Guoqi, Deputy Director General of the China Film Bureau, Bianca Chen, CEO of UCFTI EXPO, Jiang Ping, Vice Chairman and President of China Film Corp, Miao Xiaotian, President of China Film Co-Production Corporation, Hollywood actors including Paula Patton, Robert Patrick and Travis Fimmel and Chinese actress Lu Yan. Chinese film XUAN ZANG received honours for best co-production film, best director, best cinematography, best actor and best production design.

Above: MPA’s Mike Ellis and William Feng with Jiang Ping, Vice Chairman and President of China Film Corp and Miao Xiaotian, President of CFCC at the inaugural Golden Screen Awards

Right: Patrick Donaldson (General Manager, .film), Senator Dodd,

Simon Delzoppo (CEO, .film)

Above: Yan Fei, Peng Damo, Li Jun, Li Yang, Yao Tingting, Senator Chris Dodd, Tara Yin, GM of Paramount China,

Above: William Feng; MPA Head of Great China & Vice President of Asian Pacific; Miao Xiaotian, President of China Film Co-Production Corporation; Li Guoqi, Deputy Director General of China Film Bureau, SAPPRFT; Senator Chris Dodd; Tom Rothman, Chairman of Sony Pictures Entertainment Motion Picture Group; Jiang Ping, President of China Film Corp; Mike Ellis; Keith Weaver, Executive Vice President of Sony Pictures Entertainment Motion Picture Group

Above: Brett Hogg, Senior Vice President, International Distribution - Asia at Sony Pictures Entertainment, Rance Pow, CEO Artisan Gateway, Joseph Liao, Chief Marketing Officer at Sony Pictures, China.


ASIA-PACIFIC

CHINESE & US INDUSTRIES CELEBRATE GROWING RELATIONSHIP (cont’d)

Above & above right: Guests arrive on the red carpet at the inaugural Golden Screen Awards

Above & above right: Guests arrive on the red carpet at the inaugural Golden Screen Awards

Above: Tom Rothman, Chairman of Sony Pictures Entertainment Motion Picture Group delivers opening remarks at the opening gala event.

Above: Li Guoqi, Deputy Director General of the China Film Bureau, SAPPRFT addresses the audience.

Above: MPAA Chairman Chris Dodd with Tom Rothman, Chairman of Sony Pictures Entertainment Motion Picture Group and other US film industry representatives.


ASIA-PACIFIC

CHINESE & US INDUSTRIES CELEBRATE GROWING RELATIONSHIP (cont’d)

Right: Opening gala night of the 6th China International Co-Production Screenings

hosted by Sony

Below: Rajkumar Akella receives the MPA

Copyright Educator Award

INDIA’S RAJKUMAR AKELLA SALUTED AT CINEASIA WITH MPA ASIA PACIFIC COPYRIGHT EDUCATOR On December 8, Rajkumar Akella was presented with the Motion Picture Association (MPA) Asia Pacific Copyright Educator (A.C.E.) Award at CineAsia in recognition of his significant contribution to improving the capacity for filmmakers and distributors in India to best protect their creative work in the digital ecosystem.

Acknowledging Rajkumar Akella’s major contribution to raising awareness about the importance of strong copyright, Mike Ellis, President and Managing Director Asia Pacific MPA, said, “Rajkumar has demonstrated incredible leadership in the field of educating people about the importance of robust copyright regimes. His drive and passion over many years is to be applauded and appreciated.

We are happy to continue our work with Rajkumar on a range of content protection initiatives over the coming months, and hope to see creative rights considerably advanced for the film and television community in India”.

Speaking after receiving the award, Rajkumar said, “I am thrilled, humbled and greatly motivated by this recognition. I accept it on behalf of the Indian movie industry and particularly the Telugu film industry. My heartfelt thanks go to the MPA, MPDA India and CineAsia for this award. Until recently film piracy used to be a cool thing in India. Now that perception is slowly but surely changing and it’s fighting piracy that is cool. To defeat the piracy threat, I believe that the creative industries across the world must join forces and speak and act as one - it sounds ambitious – but I believe it is achievable.”

The MPA A.C.E. Award was presented during an awards event at CineAsia, held at the Hong Kong Convention and Exhibition Centre and attended by over 350 people representing the exhibition and film community in the Asia Pacific region. CineAsia is the only international convention dedicated to Asian cinema exhibition and distribution and is now in its 22nd year.

Past recipients of the MPA A.C.E. Award include Indonesian filmmakers Sheila Timothy (2015), Maya Barack Evans (2014), Philippines filmmaker and lawyer Joji Alonso (2013), Tropfest founder John Polson (2012), Malaysian film producer and recording artist Norman Halim (2011), Australian actor Roy Billing (2010), Hong Kong film producer Raymond Wong (2009), Thai producer and director Jareuk Kaljareuk (2008), and New Zealand actor Temuera Morrison (2007).


MPA PARTNERSHIP WITH .FILM PUTS SECURE MOVIE WEBSITES CENTRE FRAME

ASIA-PACIFIC

In 2016, the MPA Asia Pacific entered into an agreement with the Motion Picture Domain Registry (.film) involving a series of film industry engagements throughout the Asia Pacific and the U.S. As a major supporter of MPA film workshops and industry screening events, .film shared with filmmakers and film industry organisations the many benefits for creating .film websites to promote their film titles, products and services. Independent filmmakers are fast recognising their need to protect their IP against piracy and cybersquatting, which is where .film comes in.

Above: Patrick Donaldson from .film speaking at the MPA DHU Film Workshop in Tokyo

Above: Attendees at India’s FICCI Frames event in March 2016 Above: Attendees at India’s FICCI Frames event in March 2016

They play a vital role in the digital ecosystem, taking a strong position on IP rights, and actively taking measures against illegal entities. This year, .film joined the MPA in Hong Kong for promotions during Filmmart; in India for events at FICCI Frames; in Tokyo in support of the MPA DHU Film Workshop and MPA Seminar, in Los Angeles as a partner in the 6th China International Coproduction Film Screenings and in Sydney for the 2nd China International Coproduction Forum. .film has also become the preferred domain name for our program websites across Asia.


ASIA-PACIFIC

MPA PARTNERSHIP WITH .FILM PUTS SECURE MOVIE WEBSITES CENTRE FRAME (cont’d)

2016 MPA APSA ACADEMY FILM FUND RECIPIENTS ANNOUNCEDMPA announced the four filmmakers as the recipients of the 7th round of the MPA APSA Academy Film Fund. The Fund was created to support - at script stage - new feature film projects originated by APSA Academy members and their colleagues across Asia Pacific. The fund awards four development grants of US$25,000 annually, and is wholly supported by the MPA. To date, 28 projects have now been funded, with many going into production and garnering success at film

festivals around the world.

Mike Ellis, President and Managing Director Asia Pacific MPA, said, “We are thrilled to announce the grants going to APSA Academy members who have revealed such extraordinary talent in these new projects. My thanks go to the dedicated panel of industry experts chaired once again by Andrew Pike, joined this year by filmmakers Hanna Lee and Glenys Rowe.”

Recipients of the MPA APSA Academy Film Fund are:

• Haifaa Al Mansour (Saudi Arabia) for MISS CAMEL;

• Joo Young Park (Republic of Korea) for MORNING STAR (YEONBAEK);

• Rolf de Heer (Australia) for MR WARD’S INCREDIBLE JOURNEY;

• Emir Baigazin (Kazakhstan) for THE RIVER.

Meanwhile, WHEN THE DOLPHIN FLIES, a previous Film Fund project, was recently announced as an Australia-New Zealand co-production.

During the event, we shot a video featuring commentary from Lord David Puttnam, APSA founder Des Power, and the Director of the National Film and Television School Nik Powell, on the partnership MPA shares with the APSA Academy and its impact on the policy landscape in the region.

Left: Lord David Puttnam addresses filmmakers at the Asia Pacific Screen Awards.


ASIA-PACIFIC

MPA DEVELOPS CLOSE RELATIONSHIP WITH GROWING ONLINE VIDEO SECTOR

SENATOR DODD MEETS WITH GOVERNMENT, U.S.E. AND SCREEN INDUSTRY REPRESENTATIVES IN ASIA PACIFIC

Throughout 2016 the MPA has partnered with the online video sector to improve awareness amongst consumers that there are now many new ways to access their favourite films and television shows through authorised online video channels, and that accessing pirate websites results in a number of negative consequences. These partnerships have resulted in outreach events in China, India, the Philippines, Indonesia, Vietnam and other markets, involving legal access awareness campaigns, student competitions, and film

workshops. Our work with Southeast Asia-based iFlix on multiple events, has involved the wide distribution of a blog on the future of online content delivery in Asia and the need for strong content protection polices by the organisation’s Patrick Grove, while Archana Anand, head of business for India’s Ditto TV, who featured in our Fast Track India forum in Mumbai, wrote a feature on her considerations that live TV will capture the future of OTT in India.

Below: Representatives of online video sector speaks on

panel during the MPA-ICAD film seminar in Jakarta, Indonesia

Below: Senator Dodd and representatives of MPAA

member studios meet with representatives

from SAPPRFT.

Senator Chris Dodd, Chairman and CEO of the Motion Picture Association of America recently concluded a trip to Hong Kong, China, Australia and New Zealand to meet with

government, U.S. Embassy and local screen industry representatives. The schedule began with a visit to Hong Kong where Senator Dodd delivered remarks on ‘Why Your Voice


SENATOR DODD MEETS WITH GOVERNMENT, U.S.E. AND SCREEN INDUSTRY REPRESENTATIVES IN ASIA PACIFIC (cont’d)

ASIA-PACIFIC

AUSTRALIA

is Critical to a Strong Copyright Regime in the Film Industry’ at the annual CineAsia Industry Summit, a closed-door meeting for regional exhibitors and distributors. This was followed

by a series of government and industry meetings in Beijing, together with member company executives, before the trip concluded with meetings in Australia and New Zealand.

Right: Senator Dodd and representatives of MPAA

member studios meet with representatives

from SAPPRFT.

2ND AUSTRALIA CHINA CO-PRODUCTION FORUM

Below: Panellists and participants engaged in a discussion on the business of Australia-

China coproduction.

The 2nd Annual Australia China Co-production Forum was held on November 22 following on from the success of the inaugural event held last year. Aimed at establishing business and creative connections between the Australian and Chinese film industries, the second annual event focused on new co-production projects. Many markets around the world are competing to work with the Chinese film industry. Australia is fast attracting the interest of the Chinese with its offer of attractive production incentives, highly skilled crews, world-class sound stages, globally-awarded post and VFX studios and diverse locations. Across the Asia-

Pacific, emerging film industries are looking to adopt competitive film and production tax incentives as a means of stimulating film industry activity in their local market.

Direct outcomes from the inaugural Co-production Forum in Sydney last November included an announcement that Sky Films+ and Darkroom Films will collaborate on two co-production projects with anticipated locations involving Beijing, Shanghai, New South Wales, Victoria and Western Australia. Additionally, Yan Wang, founding partner of SkyFilm Capital is collaborating with Ausfilm member, Plastic Wax in Sydney on the project


AUSTRALIA

2ND AUSTRALIA CHINA CO-PRODUCTION FORUM (cont’d)MY ROBOT BROTHER.

Australia and China are developing a close film industry relationship which is already demonstrating notable results in the form of a number of recent co-productions such as NEST, TYING THE KNOT and 33 POSTCARDS. By way of encouraging this continuous level of engagement, the event took on an extended focus on individual project development with producers from both countries - China and Australia - presenting their projects.

The sessions include “Effective Australia China Collaborations” where attendees heard from NEST Producers, Mark Lazarus and Tim Phillips

and the team from BLEEDING STEEL l - Ellen Eliasoph - President and CEO, Village Roadshow Pictures Asia and Producers - Paul Currie and Sharon Miller. The sessions were moderated by Asia Editor of Variety magazine, Patrick Frater. Ausfilm will moderate a session on maximising Australian film incentives featuring Tony Clark from Rising Sun Pictures and Adam Scott from Spectrum Films. For the finale, the ICFF’s Lanwei Gong hosted a presentation on China’s newest projects including YOUNG DRAGON IN PARADISE, PAY OR DIE, SHANGHAI LOVE, BUS COFFEE and LOST IN AUSTRALIA.

The event was hosted by the Australian Screen Association (ASA), Motion Picture Association (MPA) International Chinese Film Festival (ICFF), China Co-Production Film Corporation and the China Cultural Centre in Sydney, and supported by Ausfilm, Fox Studios Australia, Village Roadshow Pictures Asia, Allianz Global Corporate and Specialty, Variety, .film and the China Culture Centre (Sydney), Screen NSW and in association with Screen Australia.

Left & below: Panellists and participants engaged in a discussion on the business of Australia-China coproduction.


AUSTRALIA

Left: Screenshot of Content Café website

CONTENT CAFE MENU SATISFIES COPYRIGHT CUSTOMERSContent Café was launched by Creative Content Australia in March 2016 as the first dedicated platform to give voice to a filmmakers, academics, copyright experts and creative individuals highlighting the role of copyright in the creative industries and arguing the

case for strong copyright protection. During 2016, over 90 articles covering such issues as site-blocking legislation, safe harbour, the Productivity Commission report, the impact of new streaming services in Australia, the success of Australian filmmakers abroad, how IP works and what Fair Use really means, have contributed to a broader and deeper knowledge for many interested parties. {possible insertion of statistics} As the digital transition takes hold, and the number of jobs represented by the copyright industries continues to grow, the reinforcement of the value of intellectual property with government, industry and the broader community will benefit the film and television industry in the long term.

COURT ORDERS FIVE PIRATE WEBSITES BLOCKED

CREATIVE COMMUNITY REJECTS PRODUCTIVITY COMMISSION REPORT

On December 15, in a major success for multiple rights holders, the Federal Court in Australia granted injunctions to block a number of pirate websites. Justice Nicholas

The Australian Screen Association (ASA) joined many others from the creative community to loudly criticise the final Report to Government by the Productivity Commission for its retention of proposals hazardous to the jobs and work of Australia’s arts community. ASA hosted leading economist Dr. George Ford from the Phoenix Centre to present his argument to Government and industry that advocacy for increased flexibility in copyright law is

granted orders in Roadshow v Telstra for ISPs in Australia to take reasonable steps to block five websites: SolarMovie, Pirate Bay, Torrentz, Torrent Hound and IsoHunt.

misguided. We coordinated having a number of creative industry representatives speak at Productivity Commission public hearings, utilised the Content Café to amplify a number of articles critical of the Report, and made available a number of infographics that clearly demonstrated how importing Fair Use into Australia was unsuitable, uncertain and unnecessary.

CHINA

3RD GLOBAL FILM INDUSTRY DEVELOPMENT FORUM HELD DURING SHANGHAI INTERNATIONAL FILM FESTIVALHeld in partnership with the Shanghai Theatre Academy (STA) and the Shanghai International Film Festival (SIFF), the forum on June 12 attracted more than 300 participants.

Mike Ellis, President and Managing Director Asia Pacific, MPA, delivered opening remarks, followed by Lou Wei, Party Secretary of Shanghai Theatre Academy; Jiang Ping, General Manager of China Film Co. Ltd; Fu Wenxi, Deputy Executive Secretary of SIFF; and Jin Weiyi, Deputy Director of the Literature and

Arts Division, Publicity Department of the CPC Shanghai Committee.

Forum topics explored - among other themes - how Shanghai can incorporate the world’s best industry standards, including film production and tax incentives, to grow as a film industry hub. Panellists include Sherwood Hu, Dean of School of Film and Television, STA; Jo Yan, Executive Vice President & Managing Director of China, Universal Pictures indicated, Liu Haibo, Vice President of the Shanghai


Top & above: Speakers at the 3rd Global Film Industry Value Chain Development Forum

CHINA

3RD GLOBAL FILM INDUSTRY DEVELOPMENT FORUM HELD DURING SHANGHAI INTERNATIONAL FILM FESTIVAL (cont’d)

Above: MPA’s Mike Ellis delivers opening remarks at 3rd Global Film Industry Value Chain Development Forum

Above: Signing Ceremony of the “Shanghai Film Project Incubator” Above: Ren Zhonglun, Chairman of Shanghai Film Group delivers keynote speech

Vancouver Film Academy; Chen Jiande, Chief Executive Officer, IMAX Holding, Inc.; Michael Favelle, Australian Producer, Founder & CEO of Odin’s Eye Productions; Local Production Film and TV, Greater China, Sony Pictures Entertainment; and Xu Tianfu, Vice President of Hengdian Group, Chairman of Hengdian Group Entertainment Co.,Ltd.

The forum also witnessed the launch of the Shanghai Film Project Incubator, a platform to incubate Chinese and foreign film projects, and produce high-end creative talent with resources and expertise provided by MPA, Shanghai Theatre Academy and the Shanghai International Film Festival (SIFF).

SYMPOSIUM PROMOTES CO-ORDINATED FIGHT AGAINST INTERNET PIRACYOn September 22 and 23, officials from mainland China, Hong Kong, Macao and Taiwan, as well as industry experts from MPA, Tencent, iQiyi, Alibaba and CCTV, shared experiences and insights during MPA’s 10th Cross-Border Copyright Law Enforcement Symposium in Hangzhou, host city of this year’s G20 Summit. The symposium, which focused on the priorities of China’s 2016

national campaign against internet piracy and covered topics including infringing apps, rogue sites and the management of ad networking copyright risks, was opened by William Feng, MPA Greater China Head and Vice President Asia Pacific. Duan Yuping, Deputy Director General of NCAC’s Copyright Management Department and Tang Qingqi, Deputy Director General of SAPPRFT’s Anti-


CHINA

SYMPOSIUM PROMOTES CO-ORDINATED FIGHT AGAINST INTERNET PIRACY (cont’d)illegal and Illicit Publication Department, delivered keynote speeches.

Event highlights included debate on the legal definition of copyright infringement from ‘deep linking’ delivered by a Beijing High

People’s Court IP judge and Shanghai Cultural Task Force official, as well as an introduction to the supervision and regulation of the online video industry from officials from the Cyberspace Administration of China and Ministry of Industry and Information Technology. MPA also arranged a field trip to Alibaba Group headquarters that highlighted Alibaba’s history, business territory and IP protection efforts.

The cross-border copyright law enforcement symposium is widely recognised as an indispensable platform for sharing copyright protection experience and strategies for tackling the challenges facing the film, TV and online video industries, and copyright law enforcement agencies in Greater China.

Above: Delegates attend the 10th Cross-Border Copyright Law Enforcement

Above: Attendees at the 10th Cross-border Copyright Law Enforcement Symposium Above: Delegates take a field trip to Alibaba Group’s offices

MPAA AND CHINA DRM FORUM MOU PROMOTES INTERNATIONAL CO-OPERATION On October 21, Zhao Li, Secretary General of the China DRM Forum and Dan Robbins, Senior Vice President and Associate General Counsel of the MPAA, signed a MOU between MPAA and the China DRM Forum to promote international cooperation in copyright and content protection. A signing ceremony in Hangzhou was attended by China DRM Forum Chairman Ding Wenhua, William Feng, Vice President of MPA Asia Pacific and Head of the MPA Greater China, Vivian Peng, Director of Copyright Protection for MPA China and MPAA member studios’ senior executives.

The MOU will establish a joint working group to facilitate digital copyright protection, foster communication and coordination

among content/service providers, vendors, China DRM and SAPPRFT, work to improve security for software, hardware and enhanced hardware and promote the commercial use of China DRM standards.

Supported by SAPPRFT, the China DRM Forum was jointly founded by CCTV and Tsinghua University on November 24, 2004 to highlight the importance of digital rights management, progress the development of new technologies, secure rights and establish a favourable environment for content distribution and consumption.


CHINA

SCREEN TRAVELLER REINFORCES POSITION AS GO-TO PLACE FOR INDUSTRY COMMENTARY Over the last three years, Screen Traveller, available on both WeChat and Weibo, has become a highly effective social media platform for amplifying a range of film industry news, events and policy matters. Since its launch in 2013, the portal has grown to attract over 14,000 WeChat and 142,000 Weibo followers including many notable Government and screen industry figures such as Zhang Hongsen, Director General of the China Film Bureau, State

Administration of Press, Publication, Radio, Film and Television; Wang Zhonglei, CEO of Huayi Bros. Media Group; and Zhou Tiedong, scholar and former General Manager of New Film Association.

Along with coverage of the latest film and TV industry news, Screen Traveller has proved to be a go-to forum for policy updates, market analysis, and content protection developments. It provides comprehensive coverage of MPA events and activities, including workshops and forums at the Beijing International Film Festival, Shanghai International Film Festival, and during China International Co-Production Film Screenings in Los Angeles. Areas of focus in 2016 included hot button topics such as the China Film Industry Promotion Law, government regulation of the Internet and the China Film Corporation IPO. Since 2014, in addition to curating industry content, the platform also began publishing original articles. In 2016, representatives from Screen Traveller were invited for the second time to serve on the jury at the Shanghai International Film Festival Media Awards, a testimony to the platform’s value and influence in China.

Left: Screen Traveller platform featuring latest industry news

HONG KONG

INFRINGING WEBSITE LIST PROMOTED AS EFFECTIVE TOOL TO COMBAT COPYRIGHT THEFTOn July 19, HKISA and Hang Seng Management College (HSMC) co-organised a movie screening of FINDING DORY at the Metroplex Cinema in Kowloon Bay for over 90 HSMC students and representatives from the local creative industries. The guests of honour included Catherine Yip – Head of Intellectual Property Investigation Bureau (Acting) of Hong Kong Customs, Amy Kong of HSMC, Belinda Lui of Time Warner, Robert Lee of Hong Kong Creative Industries Association, Toby Chan of Asian Licensing Association and Joe Lam of Hong Kong

Above: Guests attend special screening of Finding Dory.

Golden Forum. During the opening address, guest speakers emphasised the importance of intellectual property rights (IPR) and outlined key content protection measures such as Infringing Websites List (IWL) initiatives and site blocking.

On November 4, HKISA partnered with the U.S. Consulate General in Hong Kong and Macau, co-organised a blockbuster screening of Inferno at the UA Cine Times Cinema in Causeway Bay. Over 140 guests including the government agencies, IPR stakeholders, ISPs and academia attended the screening to promote the Hong Kong IWL Scheme. During the opening address, the guests of honour including the U.S. Consul General Kurt Tong and Ada Leung, Director of the Intellectual Property Department emphasised the importance of IPR and outlined key content protection measures such as IWL initiatives and site-blocking.

In August, HKISA attended several meetings with candidates of the 2016 Legislative Council (LegCo) General Election to seek


HONG KONG

INFRINGING WEBSITE LIST PROMOTED AS EFFECTIVE TOOL TO COMBAT COPYRIGHT THEFT (cont’d)

Above: Special screening of blockbuster “Inferno” with the U.S. Consulate General in Hong Kong and local creative and internet community representatives

Above: Special screening of blockbuster “Inferno” with the U.S. Consulate General in Hong Kong and local creative and internet community representatives

their support on the implementation of “Infringing Websites List (IWL) System” in Hong Kong. Sam Ho also attended the debate to support the Hon. MA Fung-kwok (representing the Sports, Performing Arts, Culture and Publication) for his re-election campaign at Radio Hong Kong on August 25.

On September 4, the 2016 Legislative Council (LegCo) General Election was held. The 6th Hong Kong LegCo was formed, involving 70 seats made up of 35 members from the geographical constituencies and 35 members from the functional constituencies.

This year’s electors’ response has been the most enthusiastic on record with some 2.2 million electors having cast their vote (58% of the registered electorate) and a further record being set for the highest turnout rate.

The Hon. MA Fung-kwok was elected under the functional constituencies representing the Sports, Performing Arts, Culture and Publication. The Democratic Alliance for the Betterment and Progress of Hong Kong (DAB) remains the biggest political party,

occupying 12 seats in the Legislative Council.

HKISA will continue to seek the support from the legislator members on the implementation of Infringing Websites List (IWL) System in Hong Kong.

On October 7, the Hong Kong IWL Group (HK-IWL) was formed with MPA’s Michael Kwan elected as Convener. On November 8, the Reviewing Committee and Appeal Committee were set up. The Hong Kong Internet Service Providers Association (HKISPA) and the Hong Kong Association of Interactive Marketing (HKAIM) agreed to join the Reviewing Committee. As at the end of November, the group includes thirteen contributing members including key stakeholders from the animation, broadcast, comics, and movie and music industries. HK-IWL Group will continue to meet with other Advertising Organisations to seek their support for the Hong Kong IWL Scheme.

On November 25, HKISA and the Hong Kong Internet Service Providers Association (HKISPA) co-organised the 9th ISP Symposium in Hong Kong, with the theme ‘Corporate Social Responsibility and Infringing Website List’, and involving useful discussions on Internet and content protection issues. The event was attended by 38 delegates, including Hong Kong Legislative Council Members, Hong Kong Customs, Macau Customs, IPR stakeholders and representatives from ISPs, Data Centres and Net Mission Ambassadors. HKISA will continue to support these cross-industry meetings in order to best promote the success of the IWL scheme.


HONG KONG

INFRINGING WEBSITE LIST PROMOTED AS EFFECTIVE TOOL TO COMBAT COPYRIGHT THEFT (cont’d)

Left: The Hon. MA Fung-Kwok with stakeholders promoting the IWL initiativeBelow: IWL Working Group Meeting

Above & bottom left: Participants at the 9th ISP Symposium

SHENZHEN STUDY TOUR PROMOTES IPROn invitation from the Higher Film Certificate Course co-organised by Caritas Institute of Higher Education (Caritas) and Movie Producers & Distributors Association of HK Limited (MPDA), HKISA’s Sam Ho joined Caritas course lecturers and twenty five students on a day trip to Shenzhen, China on July 30. Participants were given a chance to deepen their understanding of the Chinese movie

industry and the importance of IPR and content protection measures during a seminar presented by Sam Ho and Ken Zhang – CEO of Shenzhen Golden Rose Film & TV Groups and Secretary of Shenzhen Film & Television Industry, respectively. The delegation also made a visit to the Canton-HongKong-Macao (Shenzhen) Cultural Creative Park.

Right: Students attend Shenzhen study tour


HONG KONG

INDIA

BEST-IN-CLASS TRAINING PROVIDED TO IPR OFFICERS

MPDA HIGHLIGHTS INDIA’S NATIONAL IPR POLICY AS EFFECTIVE COPYRIGHT INSTRUMENT

On August 30 and 31, HKISA and MPA’s Taiwan Program partnered with Content Overseas Distribution Association (CODA) to conduct two content protection seminars in Taipei and in Kaohsiung for the Taiwan Criminal Investigation Brigade (CIBr), the leading IPR enforcement agency in Taiwan. About 60 attendees, including 50 frontline enforcement officers were present at the sessions.

On October 5, HKISA assisted Content Overseas Distribution Association (CODA) to conduct a content protection seminar in Hong Kong for Hong Kong Customs (HKC&ED), the leading IPR

Above: CODA and CIBr delegates Above: Enforcement officers attend training seminar

Above: Enforcement officers attend training seminar Above: CODA and Hong Kong Customs delegates

enforcement agency in Hong Kong. The seminar was well received by 86 attendees, including 80 frontline enforcement officers.

The interactive seminars supported by speakers from CODA and its members and hosted by the HKC&ED, provided front-line enforcement officers with the latest information on current online and high definition infringement trends, successful countermeasures taken against online piracy in Japan, and the identification of infringing products containing TV and movie content.

On July 7, MPDA joined a panel discussion on the National IPR Policy at an industry roundtable entitled ‘India’s National IPR Policy: A View from Global Innovators’ organised by the American Chamber of Commerce in India (AmCham India) and the Global Intellectual Property Center (GIPC). The Joint Secretary, Department of Industrial Policy and Promotion (DIPP) and senior representatives from the USPTO, Government of India’s IPR Policy Think Tank, film, broadcast and technology

sectors, attended the roundtable. MPDA highlighted the need for industry and government to work on a cohesive strategy to launch various initiatives under the IPR policy to raise awareness on content theft and respect for Copyright. On July 10, MPDA attended an industry workshop on ‘Strengthening Copyright Industries’, organised by the USPTO and the FICCI that featured presentations from senior officials from the DIPP. Taking forward MPDA’s earlier recommendations on the IPR policy,


INDIA

MPDA HIGHLIGHTS INDIA’S NATIONAL IPR POLICY AS EFFECTIVE COPYRIGHT INSTRUMENT (cont’d)

the discussion created a solid platform for industry and government to engage in various initiatives in the coming months, while addressing concerns which emphasise the need for legislative redressal.

Left: “IPR Strategy: A View From Global Innovators” held in Delhi on July 7. (L-R) Lohita Sujith, Director - Corporate Communications MPDA India; Narendra Sabharwal, FICCI-IPR Committee, Ex.Convener Member, IPR Policy, Think Tank, GOI, Former Deputy Director General, World Intellectual Property Organization; Kalpana Reddy, Senior Director, US Chamber of Commerce’s Global IP Center; Sheetal Chopra, India lead-IPR Policy, Ericsson India Ltd.

Right: “IPR Policy Roundtable on Strengthening Copyright Industries” held in Mumbai on

October 10. (L-R) Dipankar Barkakati, Additional Director & Head IPR & FICCI

CASCADE, FICCI; Sumit Kapoor, Project Manager, Department of Industrial Policy & Promotion,

Cell for IPR Promotion & Management (CIPAM); V.P. Srivastava, Deputy Registrar of

Copyrights, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry,

Government of India; Uday Singh, Managing Director MPDA-India

MPDA RAISES NEED FOR BETTER COPYRIGHT ENFORCEMENT IN A DIGITAL AGEOn July 22, MPDA supported the capacity building program on IPR organised by FICCI and the USPTO for law enforcement officers at the Academy for Smart Policing in Delhi. Addressing senior police officers, a representative from MPDA highlighted emerging trends in online content theft and the need to implement a standard operating procedure for law enforcement at a national level through a specialised IP Enforcement Crime Unit. The SMART Police academy was

launched in early 2016, to train officers to combat crime in a digital age. Between September and November, MPDA also participated in capacity-building programs for law enforcement officers organised by the Confederation of Indian Industry (CII) for officers of the Economic Offences Wing, Mumbai Police and the UK IPO in association with FICCI for law enforcement officers from North India. Over 300 law enforcement officers participated in these sensitisation

Above: Capacity Building Program on IPR for Delhi Police Officers held on July 22. (L-R) Shwetashree Majumder- Intellectual Property Lawyer and Principal at Fidus Law Chambers; Lohita Sujith- Director, Corporate Communications, Motion Picture Dist. Association (India)

Above: MPDA India’s Lohita Sujith addresses police officers during Capacity Building Program on IPR held in Mumbai


INDIA

MPDA RAISES NEED FOR BETTER COPYRIGHT ENFORCEMENT IN A DIGITAL AGE (cont’d)

Left: (Front row L-R) Lohita Sujith, Director, Motion Picture Dist. Association (India); Antoinette Graves, Head Of Global Cooperation And Development International Policy Directorate, UK IPO; Adam William, Acting Director, International Policy UK IPO; Deep Chand IPS, Advisor, FICCI CASCADE & Former Special Commissioner of Police, Delhi; Anshika Jha, IP Attache, India, UK IPO

programs aimed to raise awareness on copyright and better enforcement practices in a digital age.

DIGITAL CONTENT SPECIALISTS OUTLINE THE FUTURE AT FAST TRACK INDIAOn July 27, senior executives from India’s motion picture and digital industries concluded that accessibility; affordability, quality content and online content protection will be the key drivers to sustain growth in India’s digital economy. Fast Track India: Bolstering Growth in the Digital Content Economy, a Knowledge Series Forum by the Federation of Indian Chambers of Commerce (FICCI) in association with the Los Angeles India Film Council (LAIFC), assessed the extent to which screen content acts as a key driver of India’s digital economy.

Creative industry executives assessed the current regulatory and infrastructural challenges, reviewed future growth trends and underlined innovative ways of monetising digital content to stimulate growth in India’s digital economy. Eminent speakers at the conference concluded that

India is the second largest internet user market in the world with an accelerating 40% Internet growth rate. Further, Digital India has the potential to create opportunities for business, promote innovation and create jobs. Currently, the Indian M&E sector is at a tipping point for online businesses to provide for a multitude of options to consumers. However, online content theft, varying levels of broadband access and affordability in terms of data tariffs continue to present challenges for providers to deliver value to consumers. These factors will have a significant impact on how digital media evolves in the future. The conference featured panel discussions including the Economics of Digital Media, Regulatory and Infrastructural Challenges in Digital Media and Building a robust enforcement.

Above: Introductory Address by Ramesh Sippy - Filmmaker and Co-chair, FICCI, Entertainment division at Fast Track India

Above: (L- R) Uday Singh - Managing Director Motion Picture Dist. Association (India); Stephen Jenner - VP, Communications, Asia Pacific Motion Picture Association (MPA - I); Leena Jaisani- Senior Director & Head Media & Entertainment Division, FICCI; Lohita Sujith- Director, Corporate Communications Motion Picture Dist. Association (India); Oliver Walsh, Regional Director, Online Content Protection, Motion Picture Association (MPA - I); Manish Vaishampayan- Manager Content Protection Motion Picture Dist. Association (India)

Above: (L- R) Kulmeet Makkar - CEO, FTPGI; Vivek Krishnani - MD, Sony Pictures India; Stephen Jenner - VP, Communications, Asia Pacific Motion Picture Association (MPA - I)


INDIA

DIGITAL CONTENT SPECIALISTS OUTLINE THE FUTURE AT FAST TRACK INDIA (cont’d)

Above: (L- R) Vishesh Bhatt - Film Producer; Ajay Chako - Co-Founder and CEO, Arre; Karan Bedi - CEO Eros Digital; Archana Anand- Business Head, dittoTV; Girish Menon- Director Transaction Services, KPMG India

Above: (L- R) Uday Singh - Managing Director Motion Picture Dist. Association (India); Oliver Walsh, Regional Director, Online Content Protection, Motion Picture Association (MPA); Sujeet Jain - General Counsel, Viacom 18; Rajkumar Akella- Honorary Chairman, Governing Council, Anti Video Piracy Cell, Telugu Film Chamber of Commerce; Anupam Sharma - Director, Film & Casting Temple, Australia

Above: (L- R) Mayank Shekhar – Author; Rajeshree Naik - Co-Founder Ping Networks; Siddharth Roy - COO Hungama.com; Abhishek Joshi, Head – Marketing & Analytics, Digital Business, Set India; Akash Banerji - Head Marketing & Partnerships VOOT

Above: (L- R) Biren Ghose- Country Head, Technicolor India; Uday Singh - Managing Director Motion Picture Dist. Association (India); Oliver Walsh, Regional Director, Online Content Protection, Motion Picture Association (MPA); Sujeet Jain - General Counsel, Viacom 18; Rajkumar Akella- Honorary Chairman, Governing Council, Anti Video Piracy Cell, Telugu Film Chamber of Commerce; Anupam Sharma - Director, Film & Casting Temple, Australia

JAGRAN FILM FESTIVAL 2016 SUPPORTS THE MPA APSA ACADEMY FILM FUND

Between July 7 and September 28, MPDA collaborated with the 7th edition of the Jagran Film Festival to promote the MPA APSA Academy Film Fund. Key points were considered through a panel discussion in leading cities across the country entitled Finding Money for Films. The festival also featured the screening of the award-winning documentary NO BURKAS BEHIND BARS, a recipient of the grant in 2011 in key cities. This initiative focused on broadening awareness about the APSA and the associated grant from MPA for script development that has stimulated development in high quality new Asian film projects. Rajit Kapur, APSA Academy member and member of the 2014 APSA International Jury, supported the discussions that were attended by over 500 film enthusiasts,

Above: “Finding Money for Films” Seminar at the 7th Jagran Flim Festival in Delhi. (L- R) Lohita Sujith - Director Corporate Communications ,Motion Picture Dist. Association

(India); Rajit Kapur- Actor, Director, Writer & Producer


HONG KONG

JAGRAN FILM FESTIVAL 2016 SUPPORTS THE MPA APSA ACADEMY FILM FUND (cont’d)students and young film professionals. The Jagran film Festival is an initiative by the Jagran Group towards creating a culture of cinema appreciation through a platform that connects great content with audiences across the country. India makes significant submissions to the Fund, and India’s film

Above & right: “Finding Money for Films” Seminar at the 7th Jagran Flim Festival in Delhi. (L- R) Lohita Sujith - Director Corporate Communications ,Motion Picture Dist.

Association (India); Rajit Kapur- Actor, Director, Writer & Producer

Above left & below: Campaign collaterals

talent continues to shine in the awards, with Manoj Bajpayee winning Best Performance by an Actor for his role in ALIGARH and Nawazuddin Siddiqui awarded a Special Mention in the Best Performance by an Actor category for his role in PSYCHO RAMAN.

NEGATIVE EFFECT OF ONLINE FILM PIRACY HIGHLIGHTED AT COMIC CON 2016Between September 24 and 25, The Telugu Film Chamber of Commerce (TFCC), Indian Movie Cop and the Motion Picture Dist. Association, India Pvt. Ltd. (MPDA) launched

an interactive campaign at Comic Con 2016 through Comicorner to raise awareness on the negative impact of online film piracy and its risks to consumers who watch illegitimate content online.

Comicorner aims to engage audiences at the two-day event through interactive activities that included ‘Creating your own Look as a Superhero’ and an opportunity to create your own comic strip. The annual Comicorner at Comic Con hosted jointly by the Telugu Film Industry and the MPDA serves as a great platform to connect and engage with the younger generation and to educate them on the significance of protecting creative content. Over 20,000 comic fans attended Comic Con 2016 over two days.


INDIA

NEGATIVE EFFECT OF ONLINE FILM PIRACY HIGHLIGHTED AT COMIC CON 2016 (cont’d)

Above: Comic Con Hyderabad 2016. (L- R) Rajkumar Akella, Chairman , Anti Video Piracy Cell, TFCC; K. L. Damodar Prashad, Hon. Secretary (TFCC); Lohita Sujith, Director, Corporate Communications, Motion Picture Association – India; C. Kalyan, President ,TFCC; Ramaswami Venkatkrishnan ,South Indian Flim Chamber of Commerce Above: Participants of Be A Movie Cop - Comic Strip Contest

Above: Participants at the Comic Con Hyderabad 2016

Above: Participants at the Comic Con Hyderabad 2016 Above: Winning Comic Strips

Above: Participants at the Comic Con Hyderabad 2016


QUIZ AND ANTI-CAMCORDING TRAINING ENGAGED FOR CINEMA STAFF ACROSS LEADING MULTIPLEX CHAINS

MPDA STEERS FOCUS ON SCREEN DENSITY AND CONTENT PROTECTION AS KEY DRIVERS FOR MARKET GROWTH

INDIA

Above: CEO’s Roundtable with Minister, Information and Broadcasting. (L-R) Uday Singh, Md, MPDA, India; Hiren Gada - Director, Shemaroo Entertainment Ltd.; Dr. Didar Singh - Secretary General, FICCI; Shri M. Venkaiah Naidu - Hon’ble Minister For Information and Broadcasting, Govt. of India; Siddharth Roy Kapur - MD, Disney India; Rakeysh Om Prakash Mehra, Film Maker; Ajay Mittal - Secretary, MIB; Ramesh Sippy - Co-Chair, FICCI Media and Entertainment Division

Right: 12th Indo-US Economic Summit in Delhi. (L-R) Sanjay

Mehta ,Regional Vice President, IACC-NIC; Uday Singh, Managing

Director, Motion Picture Dist. Association (I) Pvt. Ltd

Between May and June, MPDA collaborated with India’s largest multiplex chain, PVR to launch the Be A Movie Cop Quiz for cinema staff and theatre managers across India. In a period of 30 days 2800 (managers and staff) across 43 cities and 102 cinema were trained. Further, through October and November, cinema staff from Carnival Cinemas - a multiplex chain - were sensitised on anti-camcording measures that need to be taken

to deter camcording. Launched in April 2014, the MPDA and APFCC have collaborated with leading Indian multiplex chains through the ‘Be a Movie Cop’ online quiz that aims to raise awareness on the threats of camcording and online content theft. To date, over 7,000 cinema staff from leading multiplex chains across India have been trained through this effective sensitisation program.

Between July and December, MPDA participated in key industry forums, roundtables and conferences to endorse ongoing industry – government dialogue to increase India’s screen density and highlight the need for effective site-blocking through global best practices. At the CEO’s Roundtable with the Minister - the Information and Broadcasting and the 12th Indo-US Economic

Summit by the Indo-American Chamber of Commerce (IACC), MPDA highlighted key reforms needed to increase screen density for better theatrical box office revenues in addition to establishing a single window mechanism that eases the process and permissions required in accelerating the growth of opening new screens in every state.


INDIA

MPDA STEERS FOCUS ON SCREEN DENSITY AND CONTENT PROTECTION AS KEY DRIVERS FOR MARKET GROWTH (cont’d)

LA INDIA FILM COUNCIL SPOTLIGHTS FILM INCENTIVES FOR TOURISM

Above: 12th Indo-US Economic Summit in Delhi. (L-R) Sai Krishna Rajagopal ,Managing Partner, SaiKrishna & Associates; Uday Singh, Managing Director, Motion Picture Distributors Association (i) Pvt. Ltd; Vanita Kohli Kandhekar, Columnist and Writer, The Business Standard; Pulak Bagchi, Senior Vice President (Legal & Regulatory Affairs) Star India; Doublas Fowler, Economic Officer, North India Office, Embassy of United States of America.

Above: Industry Stakeholder Piracy workshop at Jindal Global Law School, Chaired by Actor Suriya. Roundtable on Piracy and its Impact on the Film Industry. (L-R) Lohita Sujith - Director, Corporate Communications, Motion Picture Dist. Association of India; Arpan Banerjee - Assistant Professor, JGLS and Executive Director, CIPTEL; Y.S.R. Murthy - Professor & Registrar, Executive Director, Centre for Human rights Studies at O.P. Jindal Global University

Above: FICCI-ICC International Conference on IP: Key Enabler to Growth and Innovation. Mr. Uday Singh, Managing Director, Motion Picture Association India

Above: PHD IP Conference – IP In Digital Domain. (L-R) Mr. Shantanu Sahay, Partner- Litigation- IT & E Commerce Practice Group, Anand and Anand; Dr. Sheetal Chopra, India Lead - IPR Advocacy at Ericsson India Ltd.; Prof Tabrez Ahmad, Professor & Director, College of Legal Studies, Kandoli Campus, UPES, Dehradun; Ms. Lohita Sujith, Director - Corporate Communications, Motion Picture Association (India Office); Mr. Gaurav Miglani, Managing Attorney at Worldwide Intellec, Council Member at Gerson Lehrman Group; Prof. (Dr.) Rekha Chaturvedi, DIPP IPR Chair, Cluster Innovation Centre, University of Delhi

The LA India Film Council continues to be an effective platform to promote the need for film incentives in India and the necessity to streamline film shooting procedures and clearances through a Film Commission. The Council continues to engage with the newly setup Film Facilitation Office (FFO - India’s National Film Commission) to advocate for state level production and tax incentives, in addition to promoting initiatives which promote film tourism. In November, the Council supported the first workshop with Indian States organised

by the FFO at the 2016 Film Bazaar, the annual co-production market organised by the National Film Development Corporation of India (NFDC). MPA shared global best practices and insights at a discussion on ‘Film in India - Bringing International Productions to India’, welcoming officials from various Indian states. The Council’s monthly newsreel which focuses on Production & Tax Incentives, Film Tourism and Business & Technology continues to serve as a useful reference to local industry, government and partners with a circulation of over 500.

MPDA also highlighted key content protection issues at strategic seminars and roundtables, which included the Industry Stakeholders’ Piracy Workshop at Jindal Global Law School, led by South superstar Suriya, the FICCI –ICC International Conference on IP: Key Enabler to Growth and Innovation, Legal Era IP Conference and the National IPR Conference by the PHD Chamber

of commerce. MPDA highlighted the need for effective site-blocking by sharing global best practices, legislative redressal for suo moto site-blocking by the Computer Emergency Response Team (CERT) and urged the Government to expedite the amendments due on the Cinematograph Act, 1952 through the Draft Cinematograph Rules, 2013, which is yet to be tabled in parliament.


LA INDIA FILM COUNCIL SPOTLIGHTS FILM INCENTIVES FOR TOURISM (cont’d)

MPA ICAD APROFI FILM SEMINAR SHINES SPOTLIGHT ON ONLINE CONTENT DISTRIBUTION

INDIA

INDONESIA

Top left & right: LAIFC website and newsletter screenshots

Left: Panellists on stage during the MPA ICAD APROFI Film Seminar

MPA in partnership with ICAD (Indonesia Contemporary & Art Design) and APROFI (Film Producers Association) organised a film conference ‘What’s Next for Online Content Distribution?’ on October 20 at the Grand Kemang Hotel, Jakarta. The event opened with a panel featuring representatives from online service platforms iFlix,

Viddsee (short film online platform) and FLIK (local film channel), providing an international, dynamic view of the rise of online distribution platform in Indonesia. A second panel involving MPA and government officials provided an update on global site-blocking, introduced the Infringing Watch List (IWL) initiative, and highlighted the ongoing efforts by DGIPR and Kominfo (Ministry of Comm & IT) in supporting the film community. The third panel on creating online content featured speakers including Joko Anwar (HBO’s HALFWORLDS), Dennis Adhiswara (Layaria Network) and Angga Dwimasasongko (Visinema Pictures). Approximately 250 participants from filmmaking communities, filmmakers and students attended the seminar.


INDONESIA

JAPAN

MPA ICAD APROFI FILM SEMINAR SHINES SPOTLIGHT ON ONLINE CONTENT DISTRIBUTION (cont’d)

RESEARCH REVEALS 31% OF JAPANESE INVOLVED IN PIRACY

SITE-BLOCKING

Above left & right: Panellists on stage during the MPA ICAD APROFI Film Seminar

Above: Mike Weatherley and Dr. George Ford engaged in panel discussion during the MPA Seminar in Tokyo

Above: Dr. George Ford shared findings on the topic of Fair Use

In December, MPA together with APROFI submitted the third round of site-blocking recommendations to DGIPR and Ministry of Comm & IT. A total of 176 infringing sites are named.

To date, the Ministry of Communication & IT has ordered all Indonesian ISPs to block

a total of 85 infringing sites. APROFI and MPA are currently monitoring all major ISPs in Indonesia to verify that all sites remain blocked as instructed. As of August 2016, at least a 95% compliance rate was noted.

On October 28, UNIJAPAN and Motion Picture Association (MPA), with support from the Embassy of the United States of America and the Federation of Japanese Films Industry (FJFI), co-hosted the annual MPA Seminar at the Tokyo International Film Festival (TIFF), where distinguished representatives from the film industry promoted a number of important initiatives to combat online copyright infringement.

This year’s keynote speech was delivered

by Executive Producer and Director of CBS television series Elementary, John Polson, who talked about the need to protect creative rights during the digital renaissance.

Mike Ellis, President and Managing Director Asia Pacific, MPA, introduced a seminar that focused on the need for robust copyright laws to prevent large-scale online piracy, noting recent research that showed that 31% of Japanese Internet users were involved in


TROPFEST FOUNDER JOHN POLSON HEADLINES MPA-DHU FILM WORKSHOP DURING TOKYO INTERNATIONAL FILM FESTIVAL

JAPAN

RESEARCH REVEALS 31% OF JAPANESE INVOLVED IN PIRACY (cont’d)

Below left: Tomohiro Tohyama, Attorney – at – law, Partner, TMI Associates moderates panel during the MPA Seminar in Tokyo

Below right: Guest speakers of the MPA

On October 30, 2016, Motion Picture Association (MPA)/ Japan and International Motion Picture Copyright Association (JIMCA) and Digital Hollywood University (DHU), with support from the Embassy of the United States of America and in cooperation with the 29th Tokyo International Film Festival

(TIFF), hosted the 4th MPA-DHU Film Workshop. John Polson, Executive Producer and Director of CBS television series ELEMENTARY appeared as special guest at the film workshop.

Welcome remarks were delivered by the hosts, Tomoyuki Sugiyama, President of

some form of movie or TV piracy in 2015.

Mike Weatherley, Vice President, Motion Picture Licensing Company (International), Ltd., who acted as UK Prime Minister David Cameron’s Intellectual Property Advisor, presented on the subject of how best to develop a healthy and prosperous digital video ecosystem, exploring global trends in site-blocking and Infringing Website Lists (IWLs).

Dr George S. Ford, Chief Economist of the Phoenix Center for Advanced Legal and Public

Policy Studies, looked to economic theory to better understand how laws should adapt in response to the profound technological changes that we describe as the digital age. In markets with high rates of online piracy, Ford concludes, there is no evidence that shows expanded fair dealing or switching to fair use has positive economic impacts.

Below: Workshop participants with judges

and guest speakers


TROPFEST FOUNDER JOHN POLSON HEADLINED MPA-DHU FILM WORKSHOP DURING TOKYO INTERNATIONAL FILM FESTIVAL (cont’d)

JIMCA PROMOTES LEGAL ONLINE MOVIE DISTRIBUTION AND COPYRIGHT AT KONAN UNIVERSITY

JAPAN

On November 17, JIMCA delivered a lecture at the Faculty of Economics, Konan University

themed ‘Content Business – Movie and Animation Industries’ covered several topics including ‘The Activity of JIMCA’, ‘The Economic Contribution of the Film and Television Industry in Japan’ and ‘Movie Copyright Infringements and Measures’.

Approximately 75 senior students from the university’s Faculty of Economics attended the lecture.

The presentation provided a good platform to raise awareness about legal access to online content and the growing range of authorised online video services now available in Japan.

DHU and Mike Ellis, President and Managing Director, Asia Pacific, MPA, Yasushi Shiina, Director General of TIFF and Ryan Waye, Economic Officer, Embassy of the United States of America.

John Polson was interviewed by Stephen Jenner, Vice President Communications, Asia Pacific, MPA, on his long and varied career in film and television, while Patrick Donaldson from .film delivered a presentation on how using a .film domain name website promotes and protects creative content online.

Movie producer and attorney Lucas Oliver-Frost moderated a panel discussion entitled

‘Pitching your Project to People that Count’ with, Director John Polson, Scriptwriter Takaya Okamoto, Producer Toshihiko Yamamoto as panellists.

Ten finalist candidates pitched their film projects during the workshop. The five guest filmmakers were joined by three additional guests, Seigo Tono from the SHORTSHORTS FILM FESTIVAL Executive Committee, Mike Ellis and Marc Fuoti, Senior Advisor of JIMCA on the judging panel. Daisuke Yamaoka was awarded first place for HELLO BABY! and won a five-day film immersion program.

SUMMER CINEMA WORKSHOP FOR FILM STUDIES STUDENTS PUTS IP RIGHTS IN FOCUS The Japan and International Motion Picture Copyright Association (JIMCA) partnered with the Embassy of the United States of America, Japan Association of Theatre Owners and Warner Bros. Pictures Japan to host the ‘Summer Cinema Workshop 2016’ for over 100 intellectual property rights (IPR) and film studies undergraduates.

Students attended a special preview screening of feature film SUICIDE SQUAD and attended lectures on a range of intellectual property rights (IPR), film distribution and marketing topics.

Following the lectures, the participants tried their hand at creating their own IPR messages for SUICIDE SQUAD and shared them on social media platforms via a web system ‘KAKUSAN’ – the publicity platform for the movie.

The participants’ social networking service (SNS) followers numbered more than 50,000 people in total and the activity was amplified to more than 17,500 followers within 20 minutes of uploading.

Above: Representatives attend the Summer Cinema Workshop


KOREA

MPA PARTNERS NO.1 WEB PORTAL IN KOREA TO FOCUS ON DIGITAL CONTENT PROTECTION In July, MPA Korea partnered with Naver (Korea No.1 portal site), NBC Universal and Korea Copyright Commission (KCC) to roll out a 2-way copyright campaign to encourage people to consume legitimate content on legal platforms and raise awareness about the need to protect digital content. Subscribers who purchased NBCU’s action movies on Naver’s OTT platform, Nstore, were given a chance to enter a sweepstakes that

Above: Online Copyright Promotion on Naver’s Movies Section

Top right & below: JASON BOURNE Screening Event

offered free JASON BOURNE movie tickets and Nstore VOD vouchers. Concurrently, on Naver’s Movies section, visitors were able to win a chance to be invited to the MPA-hosted movie screening of JASON BOURNE by watching KCC’s copyright campaign trailer and entering a copyright quiz.

From the 20,570 people who participated in the copyright quiz, 180 people were selected to attend the event at CGV Yeoido for an IPR lecture on digital content protection, followed by the movie screening. The event served as an excellent tool to enlighten the public on the importance of protecting copyright and using legitimate content platforms.

KOREA’S NEW COPYRIGHT PROTECTION AGENCY LAUNCHEDOn September 30, a public body responsible for practical copyright protection roles known as the Korea Copyright Protection Agency (KCOPA) began operations.

KCOPA, which sits under the Ministry of Culture, Sports and Tourism, is the merged entity of the entire Copyright Protection Center (a private agency) and the Online Piracy team of the Korea Copyright Commission, both of which take direction from the amended copyright law which was established as of March 2016. Succeeding KCC’s copyright protection operations, the agency is tasked to monitor whether companies are employing legitimate software, give support to forensic investigation on digital piracy and send out

corrective recommendations to ISPs that operate rogue websites.

The agency’s other major anti-piracy activities include online monitoring of illegal reproductions, execution of rapid response systems against the illegal distribution of authorised content, site-blocking of infringing sites operating on overseas servers and the Illegal Content Obstruction Program known as ICOP. KCOPA will also actively engage in digital forensic investigations for copyright infringement, operate crack-downs on illegal reproductions, as well as engage in research and publicity activities related to copyright issues.


COPYRIGHT PROTECTION MEASURES HIGHLIGHTED AT 2016 SEOUL COPYRIGHT FORUM On November 1st, Karen Thorland, Senior Vice President, Associate General Counsel and Global Content Protection Counsel of the MPAA, spoke about site-blocking at the 9th Seoul Copyright Forum. The Forum, which is hosted by the Ministry of Culture, Sports

and Tourism, Korea Copyright Commission (KCC) and Korea Copyright Protection Agency (KCOPA) is an annual gathering of worldwide IPR academia and industry members who come together to identify the key challenges of the copyright environment today and share insights and solutions. The theme for this year’s forum was ‘Revolutionary Change in Future Copyright Environment: Challenges and Responses’.

The presentation revealed how the MPA(A) fights piracy globally by focusing on voluntary anti-piracy measures such as domain name suspension on pirate sites through the help of registries, and MPA(A)’s anti-piracy pacts with domain name registries such as Donuts and Radix, advertising industry initiatives supported by Operation Creative of the UK and the US Trustworthy Accountability Group (TAG) and voluntary efforts by payment processors.

Top & above: MPAA’s Karen Thorland speaks at the 2016 Seoul Copyright Forum

Above: (L-R) Byungil Kim (Prof., Hanyang Univ.), Ueno Tatsuhiro (Prof., Waseda Univ.), Thomas Margoni (Senior Lecturer, Glasgow Univ.), Pierre-Yves Andrau (Policy & Legal Officer, European Commission), Sangjung Lee (Deputy Director, Korea Copyright Commission), Taeyoung Park (Copyright Policy Officer, Ministry of Culture, Sports and Tourism), David Nimmer (Prof., UCLA), Karen Thorland (SVP, MPAA), Changhwan Shin (attorney, Kim & Chang), Kyuhong Lee (Judge, Seoul Central District Court), Hyunchol Kim (Director General of Policy Research Office, KCC).

KOREA

DEDICATED ANTI-PIRACY HOTLINES PROVEN EFFECTIVEIn addition to the existing hotline with Naver, two more hotlines have been established by MPA Korea to closely monitor and take down individual postings on illegal content communities online. Daum, the 2nd biggest search portal in Korea, and MGoon, a streaming site that carries various kinds of video streaming, are now among the three dedicated websites accepting direct cease and desist requests from the MPA. During the month of October and November, a total of 725 cases were reported to the three designated hotlines and each case resulted in 100% compliance rate. Eliminated infringements include illegal

links exposed on an infringing streaming site called heyheyfriends.com that has been continually neglecting takedown notices by MPA Korea.

To boost efficiency, MPA Korea, in collaboration with the APAC Content Protection Hub, also sent out letters to the advertising industry asking to voluntarily cease advertising placement on these illegal websites to disrupt cash flow. All of the advertisers have complied and currently there are no advertisements displayed on the infringing site.


MALAYSIA

NEW ZEALAND

SINGAPORE

ANTI-CAMCORDING TRAINING AND MOVIE APPRECIATION CAMPAIGNS IN MALAYSIA

ADDRESSING MISCONCEPTIONS ON FAIR USE

MPA PARTNERS SGIFF AND IPOS ON INDUSTRY NETWORKING EVENT

On July 14, Malaysian Screen Industry (MSI) conducted anti-camcording training sessions and security inspections for cinema operation staff for MBO and GSC in Kuching, Sarawak, East Malaysia. More than 40 participants attended the training. Staff members were briefed on the techniques used by camcorders to record video and audio clippings in theatres. They were also informed on precautionary steps needed to be taken to avoid their cinemas being used for illegal camcording. Collateral material such as the ‘Make a Difference DVD (MAD4)’, ‘Jom Watch Movies’

DVDs and Mr. Security’s warning stickers were also distributed to the staff during the training.

MSI, in collaboration with local exhibitors, conducted two movie appreciation campaigns on 23 July and 3 September at The Gardens Kuala Lumpur, GSC Signature. The key objective of the event is to increase the knowledge and level of awareness of the society on the importance of copyright. More than 350 attendees were treated to screenings of STAR TREK BEYOND, KUBO and THE TWO STRINGS.

As part of its efforts to address misconceptions about copyright law, and particularly the need for U.S.-style fair use, in New Zealand, in September NZSA worked with the local music association (RMNZ) to bring noted U.S. economist Dr George S. Ford of the Phoenix Centre, to New Zealand to meet with MPs, government policy officials, academics

and industry. On September 19, Dr Ford presented on the topic of ‘The Status of Empirical Evidence on Copyright Policies’ at New Zealand’s Centre for Economic Law at Victoria University Law School, and following a presentation on the same topic by a leading local academic, Professor Graeme Austin, Dr Ford held a Q&A with those in attendance.

MPA partnered with the Singapore International Film Festival and the Intellectual Property Office of Singapore to hold an industry networking event focusing on the importance of strong copyright as a foundation for creative endeavour. The event opened with remarks from Mr Hank Baker, Vice President, Government Affairs, Asia Pacific, MPA, Ms Teo Yi-Ling, Senior Faculty/Legal Counsel Group Head, IP Academy, and Ms Gladys Ng, filmmaker (director

of short film THE PURSUIT OF A HAPPY HUMAN LIFE which opened the festival). The reception provided an opportunity for many of the stakeholders involved in the upcoming Copyright Law review to share observations with one another. The event is part of SGIFF Connect - a series of industry networking activities organised for working professionals and festival guests at the Festival Lounge of the 27th Singapore International Film Festival.

Below: Guests attend copyright networking event


MPA PARTNERS SGIFF AND IPOS ON INDUSTRY NETWORKING EVENT (cont’d)

EDUCATION OUTREACH

DIGITAL PIRACY SEMINAR PROMPTS NEW INITIATIVES

SINGAPORE

TAIWAN

Above: Guests attend copyright networking event

Above: Guests attend copyright networking event Above: Guests attend copyright networking event

Above: Remarks by Gladys Ng, filmmaker (director of THE PURSUIT OF A HAPPY HUMAN LIFE)

In the second half of 2016, TISF continued to engage in educational campaigns in nine schools and 5,375 students had attended the events.

On July 26, MPA executives participated at an international conference Best Practices for Stemming Digital Piracy, hosted by the American Institute in Taiwan (AIT) and the Ministry of Economic Affairs IPO in collaboration with The National Chengchi University Graduate Institution of Technology, Innovation and Intellectual Property Management. The participants discussed court-ordered site-blocking and disrupting the flow of revenue to

pirate sites through the introduction of an Infringing Website List (IWL), either via the UK government & industry Police Intellectual Property Crime Unit (PIPCU) model, or a voluntary approach similar to the U.S.’s ‘Trustworthy Accountability Group’ (TAG). The local authorities are currently reviewing the IWL proposal.


DIGITAL PIRACY SEMINAR PROMPTS NEW INITIATIVES (cont’d)

Left: Taiwan e-newsletter providing the latest updates on film industry news, events and policy issues

Above: Guest speakers at the 2016 International Conference: Best Practices for Stemming Digital Piracy

TAIWAN

MPA TAIWAN E-NEWSLETTER MPA Taiwan has published more than 10 issues of the e-newsletter in 2016, providing the latest updates on film industry news, events and policy issues ranging from advocacy to content protection. Since its launch, the e-newsletter has grown to reach more than 700 subscribers. The e-newsletter also spearheaded a series of special features on high profile local industry representatives and their view points on intellectual property rights. The e-newsletter is a valuable resource covering copyright related issues both locally and internationally and will continue to play a key role in the helping both the industry and the public understand the importance of strengthening copyright.


THAILAND

MPA THAILAND PROMOTES STRONG COPYRIGHT

BOOK PRIZE PRESENTED TO IP LAW STUDENT

On October 13, MPA Thailand presented a seminar ‘Copyright and the Online Environment’ at an event organised by the Department of Intellectual Property (DIP) during the Thailand Book Expo. Other featured speakers include Pathom Intrarodom, Electronic Communication Specialist; Songphan Jermprayong, Lecturer from Chulalongkorn University and Naowarat Pongpaiboon, National Artist. About 200 participants including lawyers, academics and publishers were in attendance.

On 8 August, MPA Thailand was invited by

DIP to present on ‘Copyright in Digital Edge’ at Sunee Grand Hotel, Ubonratchathani Province. Other featured speakers include Suchart Tanmapitakkul (Copyright Specialist), Parichat Salikup (Writer) and Raksamanya Somthep (Editor/Writer). More than 500 participants including students, teachers and government representatives were in attendance.

On August 30, Thienchai spoke on the topic ‘IP Awareness: Think Big Inspiration’ at the Bangkok University to an audience of more than 500 students and teaching staff.

Below: MPA Thailand’s Thienchai Pinvises speaks on the panel “Copyright in

Digital Edge”

Right: MPA Thailand’s Thienchai Pinvises presents

at the IP Awareness: Think Big Inspiration event

On August 18, MPA Thailand awarded a cash prize to student Mr Thanawit Tharintharakul who received the highest score on IP Law subject at Chulalongkorn University.


THAI ENFORCEMENT AUTHORITIES LEARN GENUINE VERSUS FAKE

VIETNAM COPYRIGHT ALLIANCE DRAWS STAKEHOLDERS TO ONLINE SAFETY WORKSHOP

LOCAL INDUSTRY VOICES GAIN WIDER AUDIENCE

THAILAND

VIETNAM

Below: Participants and guest speakers at the training session

On December 7, MPA Thailand spoke at a training session at the Rama Garden Hotel organised by the Internal Security Operations Command for about 240 enforcement officers on how to identify fake media products. The National IP Committee, chaired by Prime Minister

Prayut, has authorised the Internal Security Operations Command to oversee IP violations and conduct regular compliance checks.

On November 16, the Vietnam Copyright Alliance (VCA) – a coalition made up by VTV, CASBAA, 21st Century Fox, MPA, the Korea Copyright Commission, K+ and BHD – recently co-ordinated with the Ho Chi Minh City IP Association (IPA) to hold an online safety workshop at the Caravelle Hotel, Ho Chi Minh city. More than 150 participants including

government officials, industry representatives, lawyers, filmmakers, students and media attended. Local and international speakers presented on measures for internet safety and the Infringing Watch List (IWL), where government and industry can co-ordinate to prevent advertising revenue flowing to pirate websites.

During the latter half of 2016, MPA Vietnam has worked closely with local film industry and copyright sector representatives to speak to a broader audience about some of the hot topics affecting the industry. In September, leading independent film director Phan Dang Di applauded Vietnam’s proposed film classification scheme, noting it as a major improvement on the Government’s discretionary censorship system. Producer Tran Thi Bich Ngoc highlights the need for Vietnam to embrace co-productions with others as a means of growing its local film industry, targeting production incentives as a necessary inducement for

foreign production companies to shoot in Vietnam. Finally, lawyer Dr Bui thi Bich Lien supported Vietnam’s intention to raise the bar on intellectual property protections despite the likelihood that the Trans Pacific Partnership will be delayed, dismantled or greatly revised. This commentary on topics most affecting filmmakers in Vietnam is appearing on the Centre for Content Promotion website and in high profile newspaper articles in Vietnam.

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the mpa asia- reporter · 2019. 8. 9. · the mpa asia-pacific. promoting and protecting the screen...

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