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THE MOUNTAIN®

Recruitment Profile

COMPANY AND POSITION OVERVIEW

THE MOUNTAIN CORPORATION | 59 Optical Avenue, Keene, NH 03431 | 603.355.3700 | www.themountain.com

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Table of Contents

Company Background…………………………………………………………………………………………………………………… page 3

Vision & Values…………………………………………………………………………………………………………………………….. page 3

Working at The Mountain…………………………………………………………………………………………………………….. page 4

Position Overview……..…………………………………………………………………………………………………………………. page 5

Compensation and Benefits…………………………………………………………………………………………………………… page 6

Living in Keene, NH (Monadnock Region)………………………………………………………………………………………. page 7

Board of Directors

Erika Highland, Gladstone David Glazer, Gladstone Victor Castro, Board Member

Management Team

Kenny Ballard, CEO Al Cardona, Director of eCommerce Jeff Grosner, Director of Operations Lindsey Hayes, Director of Global Sales Colleen Manzi, Director of Marketing Audrie Osgood, Director of Human Resources Randy Patrick, Director of Inventory and Planning

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Company Background

It all started in 1972, when two artist friends from New Jersey, with nothing more than an American dream, set out to turn that dream into a reality. After moving to New Hampshire, the duo began making belts and buckles to peddle at fairs and festivals. Their most popular item was a belt adorned with a mountain scene, which would henceforth, become the inspiration behind the brand name. Their success led them to open their first retail store and, before long, The Mountain owned and operated 30 retail locations through the mid-Atlantic states, where they sold their hand-dyed and printed tees, alongside dozens of other alternative-culture products. The two dreamers joined forces with two other like-minded artists who were also taking a stab at the American dream, selling t-shirts. Together, they built up a print shop and The Mountain brand was born. From there, they began to produce and distribute their own line of wildly popular t-shirts, and became officially licensed to print tees featuring The Grateful Dead, Bob Marley, and Jimi Hendrix. In 1996, The Mountain sold its retail stores to focus exclusively on printing high-quality artwear. In the wake of the near-collapse of the U.S. economy in 2008, The Mountain was struggling. It was one college student’s satirical Amazon review of a Mountain tee that forever changed the course of the company. The review erupted through cyberspace and Three Wolf Moon made headlines on major news networks worldwide. Since then, The Mountain brand has continued to climb in popularity and has even broken into the pop culture scene, with designs appearing in film, TV, and celebrity sightings. The story of The Mountain is a tale of rags to riches; with hard work, a great team, and a bit of luck, The Mountain brand has become truly iconic. And, the story continues; The Mountain is moving forward and breaking new ground in the world of fashion, lifestyle products, and home decor. From our iconic Three Wolf Moon design, to our epic collection of Big Face tees, our Mountain Artwear is far-reaching, fearless, and bound only by the imaginations of our artists and the impressive range of collaborators that work with our brand.

Vision & Values The Mountain is a global art lifestyle company that focuses on telling stories by outfitting its customers in unique, bold designs that help project their personalities and passions to the outside world.Our fans are passionate; they gather together and wear our shirts to show their inner spirit. And, whether they want to project their own personality, or that of a group, The Mountain unites them and makes the moment more memorable. Here at The Mountain, our core values are intricately woven into every fiber of our company; everything from our green manufacturing processes, to the energy-efficient way we light our buildings, is designed to reflect our commitment to the core tenets that have served as the pillars of our company since the beginning. Since day one, The Mountain has been committed to creating our Artwear using sustainable manufacturing processes. We strive to operate our production facilities with a “leave no trace” attitude. This means that, after we are finished dyeing and printing our graphic t-shirts, we want to ensure that there is no negative impact on our local and global environment. You could even say that being green is simply in our company’s DNA. Before it was the popular thing to do, we sought out innovative methods to dye and print our t-shirts using water-based inks and organic, reactive dyes. This served as the foundation for our green manufacturing processes, and we haven’t looked back. Being green is a lifelong commitment. We’ll never be perfect. Nobody is. However, we can be the best we can be by always keeping sustainability at the forefront of our decision-making processes, and pursuing initiatives that reinforce our green message and minimize our impact.

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Working at The Mountain

The Mountain Advantage - The Mountain is a global art lifestyle brand you can feel good about wearing and sharing. It’s all about the art! Our Mountain Art Lifestyle products lets you show your passion.

From Art to Lifestyle The Mountain is privileged to work with some amazing artists. Additionally, we have a talented team of designers on staff that are adept at translating fine art into top-notch graphics that are then printed onto our apparel.

Research & Development Once our Art Team has transformed the art into an apparel design, the R&D Team steps in. Here, they will work out the specifications for production, working out all of the variables and providing a comprehensive explanation of how to bring the design to life on our canvases.

State-of-the-Art Dye House

The Mountain has its own dye facility where all of our apparel products are hand-dyed. After dying, we wash, dry, and individually fold all of our apparel, in preparation for printing. The waste water from our dye process is treated through our own water treatment facility and cleaned using only oxygen! This enables us to recycle much of our process water, reducing our impact on the environment and our precious, natural resources.

Press Time The Mountain operates 9 full-size automatic presses and 2 Direct To Garment Machines. The Print Team sets up the screens developed for the graphics being printed, adds the inks to the specifications supplied by the R&D Team, and away we go! This is where the real magic happens – where the graphics truly come to life!

Finished Goods After our Production Team is through, the shirts are finished with our garment label and stocked on our shelves, ready to fill customer orders. We keep all of our designs in stock, which allows us to turn orders around very quickly! With a wide range of styles and designs, we truly have something for everyone.

Company Size Currently the Mountain employs 140 employees between the Marlborough and Keene facilities. It is our close-knit community and familial work environment that empower us to be successful as designers, creators, and changemakers. In all of our work – from production and warehouse operations, to senior leadership – we are allies in enrichment, champions for the environment, advocates for innovation, and driven to succeed.

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Position Overview The VP of Creative is responsible for driving the discovery, curation and creation of trend relevant global

art, applying it to a diverse range of products and marketing the brand on a global basis to increase

consumer and retailer engagement and revenue potential. The role will encompass global art and

influencer trend awareness and utilization of internal and external artists to create on brand art. This

role will direct the product line management and merchandising efforts that will collaboratively define,

develop and bring to market products that are on Brand, meet or exceed the financial requirements and

consumer need. The VP of creative will be directly responsible for defining and managing the marketing

assets to meet the company’s Brand vision and increase the Brands consumer and wholesale reach,

revenue needs and engagement. This role will include both strategic and executional capabilities which

will drive the future vision through a fast-paced, entrepreneurial approach. This position is a key

component of the senior management team.

Key Highlights Experience leading Art/Creative, Merchandising, Product Line Management, Sourcing and Supply Chain

and Marketing teams

Experience managing the creative, merchandising, product line management and marketing process and assets

Experience in driving brand engagement and revenue through a cross department collaborative process

Functions and Responsibilities Seek out and engage in consumer trend research to enable the company to identify and meet evolving

consumer needs that align with the Brand

Drive the process of creation and curation of global art utilizing internal and external artists

Manage the art and artists in house and across the world ensuring on brand art and creative output

Oversee the art team and work with production department heads to determine and align company and customer requirements and to coordinate creative activities

Oversee and direct creative team to develop design concepts into art layouts and prepare layouts for production

Review creative material to determine if it conforms to company standards and specifications

Choose new artists, new directions, opening doors to new possibilities through collaborations and artistic network of contacts

Review and approve proofs of all designs developed by creative team

Establish and maintain relationships with industry influencers and key strategic partners

Evolve and elevate the approach to merchandising and storytelling around products and wholesale and digital marketing Ensure that creative projects are developed, designed and approved in a timely manner

Lead the C2C process- aligning art, product, marketing, sales, finance, production ensuring on brand, on time, on budget product solutions.

Manage the product line merchandising team to meet the consumer needs through wholesale or eCommerce channels

Coordinate supply chain solutions and partners that meet defined product, financial and service levels consistent with strategic direction

Define and drive the brand point of view and inspire global product merchandising

Lead the design, look and feel of the brands products, logos, brand and product collateral, websites, and marketing collateral ads

Develop marketing and art strategies for emerging brands and artists, working with partner brands to develop compelling product and marketing stories

Develop and maintain global brand standards consistent with strategic planning

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Assist eCommerce staff in maintaining the look and feel of the website

Identify and nurture company outreach efforts locally and where appropriate globally

Manage all financial reporting, budgeting and planning for the responsible departments

Ensure effective employee relations by providing employee training and development, making employment decisions, and resolving employee issues through problem resolution

Manage performance measures, coach and counsel employees, and document/discuss performance reviews on a timely basis

Qualifications/Competencies Bachelor’s degree in Art, Graphic Design, Marketing, Communication or equivalent

Minimum of 5 to 10 years of experience in design, art and creative management, wholesale and ecommerce marketing, brand development, product line and merchandising management and project management

Extensive knowledge of graphic fundamentals, print and web capabilities and a superior understanding of marketing and brand building principles

Demonstrated ability to identify and respond to consumer trends, via relevant products and marketing

Demonstrated ability to plan, organize, prioritize and lead a creative, marketing and product line management team to see projects through to completion

Demonstrated knowledge of sales and marketing techniques and financial principles

Demonstrated knowledge of product line management and merchandising techniques

Strong leadership skills, with excellent oral and written communication skills

Strong project management skills, with the ability to oversee multiple tasks and projects simultaneously and thoroughly, from start to finish

Demonstrated ability to plan, organize, prioritize, and execute multiple projects

Proactive attitude and an aptitude for quickly learning new methods, strategies, and technologies

Strong interpersonal and managerial skills that foster a respectful work environment

Business acumen- defining and managing budgets and financials

Strong computer proficiency

Strong managerial abilities

Problem-solving and analytical skills

Strong organizational skills

Ability to think strategically and manage tactically

Self-motivated and able to work independently, with a strong drive to succeed

Supervisory Responsibility This position is responsible for the direct supervision of the Art, Marketing, and Product Line Management teams.

Compensation and Benefits

Compensation Competitive compensation, commensurate with experience. Benefits The Mountain offers comprehensive medicalinsurance coverage through Anthem; dental insurance coverage is provided by Northeast Delta Dental; and lifeand accidental death and dismemberment insurance (1x annual salary, to a maximum of $100K), through MetLife. Eligibility begins the first of the month, following 60-days of employment. The Mountain also offers employees the option of enrolling in short-term and long-term disability insurance benefits, as well as enrollment into a 401(k) retirement plan.

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Living in Keene, NH (Monadnock Region)

There is a strong sense of community in the small towns that make up the Monadnock Region (Dublin, Fitzwilliam, Greenfield, Hancock, Harrisville, Jaffrey, Peterborough, Keene).The scenic region offers many activities and things to do both outdoors and indoors. The area offers access to recreation for all seasons, and a bucolic countryside with pristine lakes, winding country roads, beautiful villages, and family farms that span generations. The towns in the regionare less than a two-hour car ride to Boston, Hartford, and NH's seacoast.

The city of Keene is located in New Hampshire's southwestern corner, nestled between Mount Monadnock, the most hiked mountain in America, and the Connecticut River Valley. New Hampshire, Vermont, and Massachusetts all meet in NH's Monadnock Region, home to thriving businesses, excellent schools, modern health care facilities,

Keene State College, Franklin Pierce University, and Antioch University New England.

Keene is Cheshire County's center for shopping, dining, culture and entertainment, business development, and health and human services. A city of about 22,000, Keene offers a vibrant downtown with a wide a tree-lined Main Street, and is home to the world-famous Pumpkin Festival.

The area provides you with a small city feel and there are several quaint downtowns. For its small size, there is a decent amount of culture here and plenty of outdoor activities. It is a generally a safe area and is a good place to raise kids. Also known as “Currier & Ives Country,” the area is widely recognized for its preservation of history and lovely local inns.