the modern mobile travellera door key is the next evolution of the hotel key. many guests prefer...

Reduction in workload for your front desk Mobile platforms influence decision making The movement towards mobile In 2018, the number of people connected to mobile services surpassed 8 billion. How mobile devices are used throughout the travel experience How guests want to engage with hotels on their smartphones Mobile expectations during a guest's stay Increasing guest loyalty via mobile devices Advantages of mobile for hoteliers of modern travellers consider their smartphone to be their most important travel companion. 76% of travellers use video and photos posted by their friends as part of their travel research. 60% of potential guests use peer-to-peer review sites to influence their travel decisions. 81% of travellers stated that they trust guest reviews when it comes to booking a hotel. 68% of travellers say that user-generated content, such as reviews, plays a significant role in hotel choice. 45% of travellers were prepared to pay more for a hotel that has higher review scores. 76% of travellers say they are more likely to make a booking on mobile-friendly websites. 65% of travellers prefer to research and book accommodations on their mobile device. However, only 1/4 of properties currently have a mobile-optimised website or app. Travel activities preferred via apps % 53% Searching for accommodation 52% Searching for discounts or offers 50% Making a last minute booking 48% Searching for things to do in destination 46% Booking things to do in destination A mobile device as a door key is the next evolution of the hotel key. Many guests prefer technology over human interaction at hotels. Guests are happier at hotels that provide connected technology experiences. Guests travel with multiple devices and expect connectivity at their accommodation. The modern mobile traveller See how today’s connected travellers are increasingly focused on mobile technology and expect hotels to create a connected guest experience. Since 2009, the number of leisure travellers using their mobile devices for travel has increased by more than 450%. Ages of guests who shared a hotel experience on social media 33% 26% 16% 35-54 55+ 18-34 You take care of your guests. We'll take care of the technology. BookingSuite builds easy-to-use tools that help over 350,000 accommodation providers manage their properties more efficiently so they have more time to focus on their guests. Learn more at suite.booking.com Sources: Dcsplus.net, Gsmaintelligence.com, Hospitalitytech.com, Hotelmanagement.net, Hotelnewsresource.com, Hubspot.net, Mitel.com, Openkey.co, Oracle.com, Phocuswright.com, Stayntouch.com, Tnooz.com, Trivago.com. Increase in online bookings Quick check-ins, check-outs Improved staff efficiency of guests want automated check-in and check-out via a mobile device. 73% of guests want to use their mobile phone as a room key. 64% Guest satisfaction drops by 50% with a 5-minute wait at check-in. 80% 76% 72% 70% 69% 62% 46% Request info on nearby activities Request extra items Reserve table at restaurant outside the hotel Reserve table at hotel restaurant Order room service Book spa treatments Book activities When guests post on social media about their hotel experience 18% 47% 35% After stay Both During stay % “ “ 53% Faster payment processes online Complete room control to guests Increase guest loyalty Upsell techniques for non-room items SHARE 31% 27% 14% 50% 37% Inspiration Research Booking During travel Post travel

Upload: others

Post on 08-Jan-2020

6 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: The modern mobile travellera door key is the next evolution of the hotel key. Many guests prefer technology over human interaction at hotels. Guests are happier at hotels that provide

Reduction in workload for your front desk

Mobile platforms influence decision making

The movement towards mobile

In 2018, the number of peopleconnected to mobile services surpassed

8 billion.

How mobile devices are used throughout the travel experience

How guests want to engage with hotels on their smartphones

Mobile expectations during a guest's stay

Increasing guest loyalty via mobile devices

Advantages of mobile for hoteliers

of modern travellers consider their smartphoneto be their most important

travel companion.

76%

of travellers use video and photos posted by their friends as part of their travel research.

60%

of potential guests use peer-to-peer review sites to

influence their travel decisions.

81%

of travellers stated that they trust guest

reviews when it comes to booking a hotel.

68%

of travellers say that user-generated content, such as reviews, plays a

significant role in hotel choice.

45%of travellers were prepared to pay more for a hotel that

has higher review scores.

76%

of travellers say they are more likely to make a booking on mobile-friendly

websites.

65%

of travellers prefer to research and book accommodations on their mobile device.However, only 1/4 of properties currentlyhave a mobile-optimised website or app.

Travel activities preferred via apps

%53%

Searching for accommodation

52%Searching for

discounts or offers

50%Making a last

minute booking

48%Searching for things to do in destination

46%Booking things to do in destination

A mobile device as a door key is the next evolution of

the hotel key.

Many guests prefer technology over

human interactionat hotels.

Guests are happier at hotels that provide

connected technology experiences.

Guests travel with multiple devices and

expect connectivity at their accommodation.

The modern mobile traveller

See how today’s connected travellers are increasingly focused on mobile

technology and expect hotels to create a connected guest experience.

Since 2009, the number of leisure travellers using their mobile devices for travel has increased by more than

450%.

Ages of guests who shared a hotel experience on social media

33%26%

16%

35-54 55+18-34

You take care of your guests. We'll take care of the technology.

BookingSuite builds easy-to-use tools that help over 350,000 accommodation providers manage their properties more efficiently so they have more time to focus on their guests.

Learn more at suite.booking.com

Sources: Dcsplus.net, Gsmaintelligence.com, Hospitalitytech.com, Hotelmanagement.net, Hotelnewsresource.com, Hubspot.net, Mitel.com, Openkey.co, Oracle.com, Phocuswright.com, Stayntouch.com, Tnooz.com, Trivago.com.

Increase in online bookings

Quick check-ins, check-outs

Improved staff efficiency

of guests want automated check-in and check-out via a mobile device.

73%of guests want to use their

mobile phone as a room key.

64%

Guest satisfaction drops by 50% with a 5-minute

wait at check-in.

80% 76% 72%

70%69% 62%

46%