the modern jewish life cycle presented by michele schwartz, clcep @atxmichele
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NACE San Antonio. The Modern Jewish Life Cycle Presented by Michele Schwartz, CLCEP @atxmichele [email protected]. Agenda. Tonight, we will cover: The Jewish Life Cycle Market: $ & Sense Do you speak Simcha? You need the answers to these ?… How to $ell to Yenta. - PowerPoint PPT PresentationTRANSCRIPT
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The Modern Jewish Life Cycle
Presented byMichele Schwartz, CLCEP
NACE San Antonio
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Agenda
Tonight, we will cover:
1.The Jewish Life Cycle Market: $ & Sense2.Do you speak Simcha?3.You need the answers to these ?…4.How to $ell to Yenta
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Learning Objectives
After tonight, you will be able to:
1.Prepare an accurate timeline for a Jewish Wedding2.Understand up sell opportunities3.Market Better to the Jewish Community
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Jewish Wedding Ceremony
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Importance of Jewish Wedding
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Optional pre-ceremony events
Auf Ruf (a week before the blessing)
Auf Ruf (a week before the blessing)
Fasting / Separation(day of wedding)
Fasting / Separation(day of wedding)
Groom’s Tish /Kabbalat Panim (day of wedding)
Groom’s Tish /Kabbalat Panim (day of wedding)
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Bedeken
Bedeken means “covering” in Yiddish
Bedeken means “covering” in Yiddish
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KetubahAccording to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible
According to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible
Ketubah
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Chuppah
Chuppah
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Processional Order
• Rabbi / Cantor• Ushers• Best man• Groom with Parents• Bridesmaids• Matron• Bride with Parents
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Hakafot (circling)Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22
Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22
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Erusin / Kiddushin
BetrothalBetrothal
Holiness
Holiness
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Neusin
This part of the ceremony begins with the chanting of the Sheva Brachot (Seven Blessings.)
This part of the ceremony begins with the chanting of the Sheva Brachot (Seven Blessings.)
Photo courtesy of ShevaBrachot.net
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Breaking of the Glass
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Yihud
Yihud is derived from a Hebrew word which means “one”
Yihud is derived from a Hebrew word which means “one”
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Two Important Questions
What does kosher mean to your client?
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100% Kosher?
Mashgiach? Mashgiach? Pareve/Meat/Milk? Pareve/Meat/Milk? Plating & ServingPlating & Serving
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Two Important Questions
What time does sunset on Saturday mean to the clergy?
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You have a degree in Social Work, right?
• How to select the rabbi• Family issues• Interfaith / religious issues• Trends and traditions• Honoring people in the
ceremony• Ancillary events
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Marketing Opportunities
• Submit Content• Key Words in Blog Posts• Clergy• Jewish Community Events• Big Machers
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The Sales ProposalWinning Proposal Not So Much…
Grilled Apple and Carmelized Onion Tacos
with Cheese and Balsamic Syrup
Spanakopita
Savory Pastry Filled with Spinach & Feta Cheese
Wild Rice Stuffed Mushroom
Sesame Seared Tuna Tataki
served on wonton with wasabi crema
Zuchinni and Potato Latke with Dill Creme Fraiche -Buffet-Pasta Salad
With Grilled Salmon, Wilted Greens, Carmalized Shallots, Toasted Almond Slivers, Feta and an Herb Vinaigrette.
Hill Country Salad local greens, candied pecans, local chevre and seasonal vinaigrette
-Dessert Station-Chocolate Fountain Melted chocolate with apples, pretzel sticks, banana, strawberries, sugar wafer cookies, fortune cookies. Served
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Case Study
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Q&A