the mobile revolution is here: engaging our users where they are
TRANSCRIPT
THE MOBILE REVOLUTION IS HERE:
engaging our users where they are
Steven Chang, Librarian at Western Health
Twitter: @StevenPChang
#LibraryAus
A bit about me
• Hospital-based health librarian
• Previous roles: archival digitisation and research
• Active with ALIA Victoria and Health Libraries Inc
• My interests…
• User-experience (UX) design
• Mobile technology
• Evidence-based practice
• Systematic literature searching
#LibraryAus @StevenPChang
Western Health Library Services
● Hospital library service
● Serves wide range of clinical staff
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Today, let’s talk about...
• Mobile: the state of play
• Case study examples
• User experience design (UX)
• Opportunities and successes
• Challenges and solutions
#LibraryAus @StevenPChang
ADAPTING WITH
CHANGE
USERS BEFORE
TECHNOLOGY
ENGAGING USERS
WHERE THEY ARE
MOBILE TRENDS,
TRAJECTORIES
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Serendipitous discovery
• BrowZine: visualising e-journals
• Embracing serendipitous
browsing in a search-centric world
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Mobile clinical evidence at the point of care
• Library at the
patient’s bedside
• Clinical librarianship
• Quick access to
pre-appraised evidence
summaries
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User experience (UX) design
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“The design of anything, independent of
medium, or across media, with human
experience as an explicit outcome, and human
engagement as an explicit goal”
“There is no Mobile Web. There is only
The Web, which we view in different ways.”
Stephen Hay, UX Consultant (@StephenHay)
https://twitter.com/stephenhay/status/23350345962889216
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What happens when we get mobile UX wrong?
http://germantownlibrarywi.org/
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OPENING
AVENUES
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Opening avenues: training
• Mobile resources
training classes
• Drop-in sessions
• Face-to-face contact
• In-services
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Opening avenues: collaboration
New ways of engagement = new collaborative
initiatives
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Opening avenues: perception
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KEY CHALLENGES
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Key challenges: mobile data access
Limited or locked down WiFi
Unique hospital environment, for example
Socio-economic factors, class privilege, and
data usage
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Key challenges: staff development
http://23mobilethings.net/
https://heroesmingle.wordpress.com/tag/reality-librarianship/
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Key challenges: exposure
• Users may not associate mobile with library
• So…actively promote mobile services
• Make it seamless and intuitive
#LibraryAus
???
@StevenPChang
The role of culture
• Cultural environment may determine needs
• Age factor and technological confidence
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The future of mobile - where to next?
• We are always in beta. Be bold!
• Focus on your users, not your technology
– the tech is the means to an end
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References
Pew Research Centre http://www.pewresearch.org/
E-Reading rises as device ownership jumps http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
NMC Horizon Report 2014: Libraries http://redarchive.nmc.org/publications/2014-horizon-report-library
NMC Horizon Report 2015: Libraries http://www.nmc.org/publication/nmc-horizon-report-2015-library-edition/
23Things: exploring mobile tools for library services http://23mobilethings.net
Ned Potter’s UX in Libraries Resource List http://www.ned-potter.com/ux-in-libraries-resource-list
Weave UX - Journal of Library User Experience http://weaveux.org/
BrowZine by Third Iron http://thirdiron.com/
Five minutes with…a clinical librarian http://www.theguardian.com/healthcare-network/2013/feb/15/five-minutes-with-clinical-
librarian
Heroes Mingle blog https://heroesmingle.wordpress.com/
#LibraryAus @StevenPChang
Questions, discussion?
LinkedIn: https://au.linkedin.com/in/stevenchang1
Email: [email protected]
Twitter: @StevenPChang
Blog: http://www.queryinglibraries.wordpress.com
#LibraryAus
I’d love to hear from you! Contact me:
Image attribution
NEC-Medical-137 - Photo by NEC Corporation of America with Creative Commons license
NASA Visualization Explorer https://www.flickr.com/photos/gsfc/5958581666/
UCSD Geisel Library https://www.flickr.com/photos/dirkhansen/5133982502/
Electronic articles on your smartphone and tablet: http://www.slu.se/en/library/news/2015/3/articles-in-
your-smartphone-and-tablet/
All other images sourced from Pixabay.com
#LibraryAus @StevenPChang