the mobile b2 b problem
TRANSCRIPT
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It’s not a secret anymore….
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Mobile is Going to Be HUGE
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In 2012, there were over 5 billion
mobile device subscribers
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By the end of 2013,
the number of mobile connected
devices will exceed the world’s population
By 2014,
the number
of mobile
Internet
searches
performed
will surpass
desktop
searches
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Mobile connected tablets will exceed 10% of
global data by 2015 and by 2017 they will
generate more traffic than the entire global
mobile network in 2012
So What Do We Use Our Mobile Devices
For?
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Where Are We Using Our Mobile Devices?
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With so many people using a mobile
device just about everywhere for
everything, it’s no wonder that
2/3 of the top 100 consumer
brands have mobile optimized
websites
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But What About
B2B Companies?
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B2B eCommerce sales in 2013 expected to top $500B
+
Mobile will be the 3rd most influential channel in B2B Commerce
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Giant need for B2B companies to
have a mobile strategy
BUT…
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Only 25% of
companies listed
on the S&P 500*,
that are B2B
focused, have a
Mobile Optimized
Website
*Based on a random sample
Mobile Optimized
Not Mobile Optimized
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To Rephrase
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Here is what a majority of your clients
(businesses) have for their customers
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Here is what you have for them
Mobile Optimized Site Non-Mobile Optimized Site
You’re Non-Optimized Website Is
No Different from a Cracked
Screen on an iPhone 5
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So what do you do if you’re
part of the 75%
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3) Optimize Your Current Website for Mobile, At a Minimum
• People are using mobile devices for just about everything in their
personal lives and in their professional lives as well
• Google recently announced changes to how they rank websites that
will downgrade rankings of companies that do not have mobile
optimized sites
2) Create Your Mobile Strategy• Understand how your audience is using mobile to interact with you
and your competition
1) Avoid the “We Need an App” Trap
• The fact is, you don’t know if you need an app or not
• Slides 3 and 4: “Why you should care about the mobile Web” by Deltina
Hay, February 3, 2012 (http://socialmedia.biz/tag/mobile-internet/)
• Slide 3 and 4: Cisco Visual Networking Index: Global Mobile Data
Traffic Forecast 2012-2017 (February 6, 2013)
• Slide 7: “Mobile Site or Mobile App: Which Should You Build First?” by
Sam Laird, June 6, 2012 (http://mashable.com/2012/06/06/mobile-site-
mobile-app-infographic/)
• Slide 9: “Key Trends in B2B eCommerce for 2013” by Andy
Hoar, October 18, 2012
(http://www.forrester.com/Key+Trends+In+B2B+eCommerce+For+2013/
fulltext/-/E-RES82102)
• Slide 9: Oracle 2012 B2B E-Commerce Survey: Results and Trends
(http://www.oracle.com/us/products/applications/b2b-ecommerce-
trends-2012-1503041.pdf)
Sources
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