the mobile app business: new opportunities in a changing world
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The Mobile App Business
New opportunities in a changing world
Emmanuel Carraud CEO MagicSolver
MagicSolver in a few words…
Winner of Cambridge University Entrepreneurs in 2009
Sudoku Magic
Solve any Sudoku
puzzle
with your iPhone
Try to solve a big PROBLEM: The App Store – too many apps!
How to find good apps?
How to be visible?
How to target my audience? Global Brands
Users
Developers
SOLUTION: MagicSolver Apps Discovery
Surprise users every day Targeted Promotions
Developers
Global Brands
Daily apps deals
and
Daily apps recommendation expertise
The Advent Calendar 2009 • Our first big success
300,000 downloads in 2009
… over 3 million downloads in 2013
Topped App Store charts in 30 countries
World Football Calendar 2010 to … World Football Calendar 2014
• News, live results, push notifications, national anthems and…
• A new free app to discover every day
• 1.5 million downloads!
• Very successful 2014 edition
Free App Magic: helping millions of fans save money with their iPhone every day
Free App Magic video on BBC Click
1 million daily active users who: Receive a daily Push Notification Can discover up to 3 paid apps for free every day Have already saved over £60 million
2013 – New Innovations: Partnership with key brands
Diversification with Blue Panda Apps Entertainment, Game, and Utility Apps
Diversification with Blue Panda Apps Match 3 Puzzle Game
• 5 years on the App Stores • 50 iOS apps + 15 Android apps • #1 on App Store in 50 countries • 50 million downloads for our apps • Specialist in apps discovery • 500 developer partners • 100 million downloads for our
partners
MagicSolver’s 5 Years expertise with mobile apps
App Store: a $35 billion market:
….will double again by 2017
8,318
18,559
26,683
34,988
45,366
58,207
76,517
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2011 2012 2013 2014 2015 2016 2017
Re
ven
ue
s ($
mill
ion
)
Year
Total revenues App Store
Source Gartner
It is a complex ecosystem:
global and fragmented
Google Play surpassed iOS in Worldwide apps downloads but iOS still generate 2/3 of revenues
Source AppAnnie
Asia= 40% of apps revenues in 2013 vs 23% in 2012
Global revenue distribution by region: 2012-2013, Source Distimo
US, Japan and Korea top the app revenue table
South Korea, China and Japan
enjoy the highest growth of revenues
On iOS, China and Russia in the Top 10
Source AppAnnie
On Google Play, 5 emerging countries in the Top 10 in volume, none in the top ten in value
Source AppAnnie
iOS dominant in Western countries,
Android in Korea, Japan and emerging countries
The Fremium model become dominant on the App Store
iOS App Store 2013, source Distimo
Games and social networking leading the Freemium trend while Productivity and Navigation keep a paid model
Freemium model won: Freemium apps generate 93% of the games and 57% of the non-games revenues
Source AppAnnie 2013 report
Games get the lion share of downloads (40%) on both iOS and Google Play
Source Distimo
Games represent 77% of revenues (vs 64% in 2012)
up to 94% Google Play revenues in Korea
Candy Crush Saga and Puzzle & Dragon are topping the game category
Source AppAnnie
Facebook and Line are topping the non games categories
Source AppAnnie
Thanks for Listening
Contact for questions, new ideas, and partnership [email protected]