Ali Zamiri

MediaFLO TechnologiesMay , 2007

The Mobile Broadcast Media Opportunity

Ali ZamiriInternational Business DevelopmentMediaFLO Technologies

“Tomorrow’s cell phone will entertain, amaze -and even make calls” (Fortune Magazine, October 2006)

• Live TV Channels– Live TV broadcasts

• Health and Fitness– Monitor your heart rate

• Tagging– Share your favorite

restaurant with friends• Personal Identification

– Gain access to data• Digital Wallet

– Mobile commerce• Media Center

– Get connected with other in-home devices through Wi-Fi

Source: Fortune / Samuel Velasco / 5W Infographics

Today’s Wireless Landscape

Source: ZDNET Research, 2006

Nearly one third of the world has a cell phone.

>Subscription-based service

>QVGA live streaming video, up to 30 frames per second

>Clipcasting™ – network scheduled media

>Datacasting – phone as lifestyle management device

>Interactive services for two-way exchange

Rich Consumer Experience Key

The Evolution of Mobile DevicesThe Evolution of Mobile Devices

• Mobile devices now offer a wide range of services• The natural next step – a breadth of digital quality, live broadcast mobile media offerings

Projected Mobile TV Handset Shipments Reflect Projected Mobile TV Handset Shipments Reflect DemandDemand

Source: ABI Research, 2006

Mobile Broadcast TV Trials & LaunchesMobile Broadcast TV Trials & Launches

• Technical trials vastly outnumber commercial launches• There is no significant mobile TV service entrenchment to date

Western Europe Asia

Viability of the Mobile Media BusinessViability of the Mobile Media Business

• Is 3G Mobile TV enough?• Is the Mobile media service compelling with a wide variety of programming?

• Is the Quality of Service comparable to a true digital television experience?

• Is the platform flexible across cost, coverage, and capacity?• Will the system work with both television and voice operators?• How quickly can spectrum be obtained

“If an estimated 40 percent of wireless subscribers view 8 minutes of video each day, they could paralyze 3G wireless networks.”

Source: Analysis, an independent UK research company

Why Mobile Broadcast?

> SKT’s ‘June’ streaming video achieves 1M subs in just 8 months> Unanticipated demand with Flat Rate forces Usage-based Pricing

Source: In Stat/MDR, CDMA Development Group, EETimes

SKT Releases June streaming video service over EV-DO

SKT invests in dedicated S-DMB network

2002 2003 2004

Dedicated video network Video over 3G Cellular

Service popularity creates network strain

SKT S-DMB commercial launch

2005

US Experience Likely to Follow – Demand to Drive Dedicated Network Requirement

Unicast vs. Broadcast Network EfficiencyUnicast vs. Broadcast Network Efficiency

• Content server costs via Unicast rises based on number of users• Broadcast technology costs remain fixed for unlimited users

Based on server cost for 1,000 to 3,000 simultaneous users Is $40,000 (Source: Bakhizen & Horn, 2005, and Interview with Wireless Carrier by Robert Hale & Associates).

>Client/Server system- Efficient distribution of encrypted content across multicast network- Supports CDMA 2000 1xEV-DO, WCDMA, and FLO

MediaFLO: Efficient One-to-Many Delivery

Technology Options in the MarketplaceTechnology Options in the Marketplace

Source: QUALCOMM analysis, Public documentation

>Service is based on a simple subscription model- Only subscribed users receive service- User receives keys for the subscribed services via 3G

Subscription-Based

>Network scheduled delivery of programmed media>Device memory management>Users subscribe to packages of program channels>MediaFLO program guide contains file description information and distribution window

- Maximizes battery savings, minimizes file acquisition time, saves air link bandwidth>Single channel protocol – no additional overhead

Clipcasting™ – Network Scheduled Media

>Mobile phones become a lifestyle management device

Datacasting – Dynamic Home Screen

Interactive Services

Dedicated Multicast Network

• Delivered through the 700 MHz spectrum, UHF Channel 55

• Only a few, widely spaced transmitters are required for transmission

• Does not interfere with 3G networks, preventing interruption to existing voice and data services

• Excellent reception, even inside most buildings

•MEDIAFLO USA’S DEDICATED MULTICAST NETWORK enables the instant, seamless delivery of TV-quality content to millions of subscribers simultaneously.

PROPRIETARY AND CONFIDENTIAL© 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.

Broadcast Operations

– Monitors content uplink and downlinkfor every channel

– Post-production and creative editing– Assembly of audio/video elements– Coordination, optimization, and quality

assurance of live incoming events– Production resources for on-air content

development– Integration and verification of advertising

content

BROADCAST OPERATIONS manages the aggregation and optimization of programming and advertising content for delivery to mobile devices.

PROPRIETARY AND CONFIDENTIAL© 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.

Broadcast engineering provides 24/7 SUPPORT AND MAINTENANCE for core and broadcast systems infrastructure.

PROPRIETARY AND CONFIDENTIAL© 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.

PORTLAND

SEATTLE

SPOKANE DENVER

JACKSONVILLE

ATLANTA

NORFOLK/RICHMOND

NEW ORLEANS

TUCSON

ALBUQUERQUE

OMAHA/LINCOLN CHICAGO

KANSAS CITY

NASHVILLE

DALLAS

PALM SPRINGS

LAS VEGAS

SALT LAKE CITY

WICHITA

ST. LOUIS

LOS ANGELES

INDIANAPOLIS

COLORADO SPRINGS MINNEAPOLIS

ORLANDO

PHILADELPHIA

TOPEKA

Providing familiar, full-length content from the most popular networks

MediaFLO Network with Local

UBM: World’s First Universal Mobile TV Chip

• Complete Integrated Solution• Lower Device Cost• Slim Form Factor

QC Protocol Stack w/ 3rd

party apps

Integrated Broadcast SolutionIntegrated Broadcast Solution

Qtv for Video & Audio

• Early delivery of the UBM chip accelerates delivery of mobile TV to mass-market handsets

• Delivers support for the world’s three leading standards in a single chip:

•FLO•DVB-H•ISDB-T

• Handset manufacturers benefit from maximum flexibility

>The first premium, FLO TV-enabled handsets are now available from SAMSUNG & LG.

>Additional handsets are currently in development for commercial availability.

Open Standard Drives Interoperability

www.floforum.org70+ members representing 12 countries and the full value chain:

Semiconductors, Device Manufacturers, Infrastructure Providers, Content Owners, FLO Service Providers, Wireless (3G) Service Providers, Academic Institutions R/D

Healthy Ecosystem Drives Market

MediaFLO is committed to supporting the ecosystem of wireless industry vendors and service providers worldwide

Thank You!www.mediaflo.com

Thank you!

www.mediaflo.com