the mission of the business a statement of the ......a statement of the current and future expected...
TRANSCRIPT
![Page 1: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/1.jpg)
THE MISSION OF THE BUSINESS A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies of the business must develop to achieve a its desired competitive positioning.
![Page 2: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/2.jpg)
THE MISSION OF THE BUSINESS Now Future Product Scope
Services Scope
Customer Scope
End-User Scope
Channel Scope
Complementor Scope
Geographical Scope
Unique competencies
![Page 3: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/3.jpg)
![Page 4: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/4.jpg)
Existing Product Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 3
4 • 3 3 3 3 5
6 • 4 4 4 4 7
8 • 5 5 5 5 9
10 • 6 6 6 6 11
12 • 7 7 7 7 13
14 • 8 8 8 8 15
16 • 9 9 9 9 17
18 • 10 10 10 10 19
20 • 11 11 11 11 21
22 • 12 12 12 12 23
24 • 13 13 13 13 25
26 • 14 14 14 14 27
28 • 15 15 15 15 29
New Product Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
![Page 5: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/5.jpg)
Challenges from Changes in Product Scope
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Existing Services Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
6 • 6 6 6 6 6
7 • 7 7 7 7 7
8 • 8 8 8 8 8
9 • 9 9 9 9 9
10 • 10 10 10 10 10
11 • 11 11 11 11 11
12 • 12 12 12 12 12
13 • 13 13 13 13 13
14 • 14 14 14 14 14
15 • 15 15 15 15 15
New Services Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
![Page 7: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/7.jpg)
Challenges from Changes in Services Scope
![Page 8: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/8.jpg)
Existing Customer Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
6 • 6 6 6 6 6
7 • 7 7 7 7 7
8 • 8 8 8 8 8
9 • 9 9 9 9 9
10 • 10 10 10 10 10
11 • 11 11 11 11 11
12 • 12 12 12 12 12
13 • 13 13 13 13 13
14 • 14 14 14 14 14
15 • 15 15 15 15 15
New Customer Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
![Page 9: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/9.jpg)
Challenges from Changes in Customer Scope
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Existing End User Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
6 • 6 6 6 6 6
7 • 7 7 7 7 7
8 • 8 8 8 8 8
9 • 9 9 9 9 9
10 • 10 10 10 10 10
11 • 11 11 11 11 11
12 • 12 12 12 12 12
13 • 13 13 13 13 13
14 • 14 14 14 14 14
15 • 15 15 15 15 15
New End User Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
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Challenges from Changes in End User Scope
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Existing Channel Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
6 • 6 6 6 6 6
7 • 7 7 7 7 7
8 • 8 8 8 8 8
9 • 9 9 9 9 9
10 • 10 10 10 10 10
11 • 11 11 11 11 11
12 • 12 12 12 12 12
13 • 13 13 13 13 13
14 • 14 14 14 14 14
15 • 15 15 15 15 15
New Channel Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
![Page 13: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/13.jpg)
Challenges from Changes in Channel Scope
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Existing Complementor Scope
-- - E + ++
1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
6 • 6 6 6 6 6
7 • 7 7 7 7 7
8 • 8 8 8 8 8
9 • 9 9 9 9 9
10 • 10 10 10 10 10
11 • 11 11 11 11 11
12 • 12 12 12 12 12
13 • 13 13 13 13 13
14 • 14 14 14 14 14
15 • 15 15 15 15 15
New Complementor Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
![Page 15: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/15.jpg)
Challenges from Changes in Complementor Scope
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Existing Geographical Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
6 • 6 6 6 6 6
7 • 7 7 7 7 7
8 • 8 8 8 8 8
9 • 9 9 9 9 9
10 • 10 10 10 10 10
11 • 11 11 11 11 11
12 • 12 12 12 12 12
13 • 13 13 13 13 13
14 • 14 14 14 14 14
15 • 15 15 15 15 15
New Geographical Scope -- - E + ++1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
![Page 17: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/17.jpg)
Challenges from Changes in Geographical Scope
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Existing Unique Competencies Scope
-- - E + ++
1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
6 • 6 6 6 6 6
7 • 7 7 7 7 7
8 • 8 8 8 8 8
9 • 9 9 9 9 9
10 • 10 10 10 10 10
11 • 11 11 11 11 11
12 • 12 12 12 12 12
13 • 13 13 13 13 13
14 • 14 14 14 14 14
15 • 15 15 15 15 15
New Unique Competencies Scope
-- - E + ++
1 • 1 1 1 1 1
2 • 2 2 2 2 2
3 • 3 3 3 3 3
4 • 4 4 4 4 4
5 • 5 5 5 5 5
![Page 19: THE MISSION OF THE BUSINESS A statement of the ......A statement of the current and future expected product scope, market scope, and geographical scope, as well as the unique competencies](https://reader035.vdocuments.mx/reader035/viewer/2022071017/5fd13fb7baa21823ba326904/html5/thumbnails/19.jpg)
Challenges from Changes in Unique competencies Scope
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Mission Statement
Product Scope Now: Future: Services Scope Now: Future:
Customer Scope Now: Future:
End-User Scope Now: Future:
Channel Scope Now: Future:
Complementor Scope Now: Future:
Geographical Scope Now: Future:
Unique Competencies Now: Future:
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Reflection on Challenges: (most prominent) Product Scope
Services Scope
Customer Scope
End-User Scope
Channel Scope
Complementor Scope
Geographical Scope
Unique Competencies