Sensorimotor Psychotherapy Institute Facebook Growth

1. Overall growth We took over FB November 2018

Likes grew from 8,312 on November 1, 2018, to 14,024 on October 1, 2019. In a year, we grew Facebook Likes 68.72%.

2. Rebranding- Before Before we took over, posts were not aligned with SPI”s brand… Content focused solely on scientific articles. Examples:

3. Rebranding- After After we took over, posts align with Sensorimotor’s brand identity… Content includes quotes from SPI staff, Promotions for upcoming courses, FB Live videos with SPI Trainers & SP Certified Professionals, and some scientific articles. This branded content also helped increase our reach… Examples:

4. Increased engagement The graph below shows how the average monthly reactions, comments, and shares have shifted over the past year.

5. Facebook Live Videos

These semi-regular videos have helped increase engagement because our followers can attend live and ask questions (via comments) in real time.

Sales Page for Course on Helping Couples Through Infidelity NOW OPEN FOR A LIMITED TIME

Coming Back from Infidelity:

Helping Couples Move from Betrayal to Transformation

Join Terry Real for 5 LIVE Training Sessions on How to Help Couples Move Beyond the Crisis

ENROLL NOW [button]

Welcome...

According to Divorce Magazine, 45-50% of married women and 50-60% of married men engage

in extramarital affairs at some point in their relationships. That means that more than half of

the couples you see in your office will have experienced this ultimate betrayal.

But an affair doesn’t mean the relationship has to end. Statistically, two thirds of marriages

survive infidelity, with or without therapy. But I want couples to do more than survive these

kinds of crises.

The difference between a crisis and a transformation is the outcome. All transformation begins

with crisis. There is a breaking of the old system, and then either it dissolves and you don’t have

that system anymore, or it reconfigures and you have something very different on your hands.

As crazy as it might seem, I want partners to use such profound disruptions as a springboard

toward real transformation—both as individuals and as a couple.

For the couple to heal from this betrayal, both partners need to do a 180 on their usual,

dysfunctional behaviors.

Coming back from infidelity is a tough thing to do on your own… Most people need the help of

an objective, third party who is outside the relationship.

And that’s where we therapists come in.

I have absolutely no interest in spooning my clients back into a miserable, or even a simply

mediocre relationship. The old relationship is over. Let’s see if we can build an entirely new

one, brick by brick.

If you’d like to learn my tri-part map for navigating the troubled waters of the aftermath of an

affair, join me for Coming Back from Infidelity. This is critical information that every therapist

needs to know, because chances are, you’re going to have clients going through crises just like

these.

We need a map. No offense to anybody, but it really helps if we know what we’re doing.

Warmly,

Terry Real

"Terry helps reawaken couples who seem trapped in a long-term stalemate and allows them to

move toward growth and fuller Selfhood."

– Richard Schwartz, originator of Internal Family Systems

What Therapists Get Wrong About Infidelity…

1. Most therapists ask someone why they had an affair. Instead, we should be asking what

are the reasons why they don’t have an affair.

2. Most therapists take a passive approach. Saying, “I’m sorry, that’s terrible, tell me about

it,” is completely unhelpful in infidelity situations. Instead, infidelity demands an active

approach from the therapist.

3. Most therapists think fixing what’s wrong with the relationship will heal the infidelity.

Instead, we must dig deeper to look at the particular character issues of entitlement,

selfishness, and grandiosity.

4. Most therapists allow each partner to express themselves without limits. Instead, we

must remember that expressing yourself is not the same as “approved verbal abuse.”

5. Most therapists overlook the challenges of the hurt partner. Instead, we know that the

hurt partner must also transform their stance just as the involved partner does.

This Course is for you if...

● You are a therapist who works with couples. There’s a 50-50 chance that the next

couple who walks through your door has dealt or is dealing with infidelity. Make sure

you are equipped with the information you need to help them overcome it.

● You want to feel more comfortable with whatever walks into your office. This course

offers you a tri-part map with specific instructions so that you can become a master in

working with infidelity.

● You are curious about the new frontiers of marriage and infidelity. We as therapists

have to help couples through questions like, “is infidelity different for men and women,”

“can you cheat in an open marriage,” and “what is the future of cheating going to look

like?”

● You want to explore your where you are as you do this work. We will look at our own

history, biases, and comfort level to see how this affects the way we treat each partner.

Coming Back from Infidelity Includes…

● 5 LIVE Teaching Modules with Relationship Expert Terry Real: Learn the tri-part map for

helping couples move beyond infidelity

● Downloadable Videos and Transcripts: Build your growing library of resources and

access the teachings any time you want

● A Private Facebook Community: Connect with like-minded individuals and share how

you’re implementing this important work

● A Private Membership Site: Quickly and easily access all course materials so you can get

right to work

Here’s Everything You’ll Cover in the Live Modules…

Module 1: Defining Infidelity and the Three Phases of Healing Infidelity is ‘universally forbidden, yet universally practiced,’ as my colleague Esther Perel says. And over time, infidelity has changed along with the social, cultural, and historical milieu. The one thing that’s remained constant is the question, “how can a couple come back from this level of rupture and betrayal?” In RLT, we aren’t interested in helping a couple simply survive infidelity. We want to use this crisis as a springboard for true transformation, in each partner and the relationship itself. In this module, we will discuss:

● The three phases of healing from infidelity ● How to handle issues of confidentiality ● How to distinguish the type of affair ● The changing nature of gender roles and how that’s affecting the changing nature of

affairs

● Are women having more affairs? ● The cultural context of infidelity ● Can people in open marriages cheat? ● Do happy people cheat, and if so, why?

Module 2: Phase One: Treating the Hurt Partner Finding out about an affair can feel like the end of the world. But it doesn’t have to be. One of the most important parts of Phase One is normalizing the hurt partner’s experience of this betrayal. There are shattered assumptions, broken trust, and questions that the hurt partner will want answered. And it’s our job as RLT therapists to help guide this journey of putting reality back together again. In this module, you will learn:

● How to hold the extreme reactivity of the hurt partner ● How to assess the necessity of ancillary treatments to compliment the RLT approach ● What to do when the hurt partner is grandiose (a clinical challenge) ● How to differentiate between describing a feeling and emoting it ● Why revenge is not allowed (shelving resentment to get the work done) ● How to work with “reassuring behaviors;” how transparent should transparent be and

why Module 3: Phase One: Working with the Involved Partner When working in the Acute Phase with the involved partner, we focus on establishing accountability. This can be tricky because, if narcissistic traits were fueling the affair, then these same traits may contribute to the involved partner’s defensiveness or even aggressiveness. It’s important that we help our clients deal with these issues so that the involved partner can learn to be emotionally generous in order to facilitate the healing process. In this module, you will learn:

● What to do with the involved partner’s narcissism and grandiosity, and why that matters ● How to work with the involved partner’s grandiosity; helping your client move into healthy

remorse ● How to work with the involved partner’s shame and pain; differentiating between

unhealthy shame and healthy remorse ● How to distinguish between sexual acting out and frank sexual addiction, and what to do

with each ● How to help the involved partner tolerate his/her own feelings while staying up close and

connected to their partner’s pain Module 4: Phase Two: Digestion, and an Introduction to Phase Three

When working through infidelity, there is a built-in asymmetry between the hurt and involved partner. The involved partner has been living with this secret and now wants to move on, while the hurt partner is still trying to wrap their head around what happened. In this phase we focus on digesting and deconstructing the affair so that the couple can move into Phase Three: Recommitment. In this module, you will learn:

● How to reframe the infidelity, and the two essential reframes most often used in RLT ● How reshape the narrative that each partner has about the infidelity and why ● How to move beyond the story and work with each partner’s negative imagery about the

other ● How recovery is the result of each partner learning relational skills, transforming their

own character, and changing their repertoire of relational stances and moves Module 5: Phase Three: Teaching Relationality, Transformation, and Recommitment In the final phase, we work with our clients to gain insight into the underlying causes of the infidelity. This information then serves as a springboard for learning how to live a relational life. By teaching relational skills, such as healthy self-esteem, the couple can undergo a transformation and move beyond the wound into a deeper, richer connection. In this module, we will discuss:

● How to know when it’s time to declare the acute trauma of the infidelity as “over” ● How to construct recommitment rituals that demarcate to the couple that they are

entering a new relationship ● How to teach each partner how to live more relational lives with themselves and with one

another ● Can you affair-proof your marriage (learning the lessons of ‘FIERCE INTIMACY’)? ● How couples can learn to keep passion alive by taking each other on

Case Studies & Stories?

“I'm not a therapist. My wife and I saw Terry when we were close to divorce. Two of the things

he spoke about here - taking sides and doing so in the presence of the partner - were incredibly

important. He confronted me on the bullshit I had invented and lived by .. to the great relief of

my wife. And he confronted my wife on her dysfunctional behaviors. We both got to see what

we needed to do differently. And by doing it in each other's presence, we had the opportunity to

get real apologies from each other, deeper compassion for each other, and a joint vocabulary

for repairing the relationship when we invariably fall off the track.

I had seen about 6 therapists over 15 years to deal with my depression and none of them made

any real lasting change. My wife and I saw 3 couples therapists, one of whom seemed really

good. But again, no lasting change. By contrast, Terry's workshops and the direct work we did

with him gave me my life back and saved my marriage.”

– Bill S.

Here’s an Overview of Everything You’ll Receive:

● 5 Live Video Modules with Terry Real

● Downloadable Videos and Transcripts to build your growing library of resources

● A Private Facebook Community

● Private Membership Site to quickly and easily access all course materials

Full Price and Button

Payment Plan and Button

Money-Back Guarantee

I’m confident you’ll be happy with Coming Back from Infidelity: Helping Couples Move from

Betrayal to Transformation. However, if you are not 100% satisfied with your purchase, simply

contact us at help@terryreal.com within 21 days and we’ll give you a full refund, no questions

asked.

About Terry Real

Terry Real is the bestselling author of I Don’t Want to Talk About It: Overcoming the Secret

Legacy of Male Depression, the straight-talking How Can I Get Through to You? Reconnecting

Men and Women, and most recently The New Rules of Marriage: What You Need to Make Love

Work. Terry knows how to lead couples on a step-by-step journey to greater intimacy—and

greater personal fulfillment. He founded the Relational Life Institute, offering workshops for

couples, individuals, and parents as well as a professional training program for clinicians. Terry’s

work, with its rigorous commonsense approach, speaks to both men and women. A proponent

of “full-throttle marriage,” Terry has been called “the most innovative voice in thinking about

and treating men and their relationships in the world today.”

Testimonials

“Listening to Terry teach is enlightening and I always gain clarity about concerns that I have

about a case that I am working with. I also really like Terry’s uncanny ability to get to the deeper

layers of the ‘person of the therapist’ to crystallize my therapeutic approach with clients.”

– Clare Mezes, MSC, RP, RMFT

“The truth of the matter is, the words don’t exist that fully describe how it was working with

Terry. He is one of the “Greats” who has revolutionized couples therapy. He speaks to and

connects with the older, middle-aged therapist just as well as the younger generations of

therapists. The experience I had working with Terry was one of the most educational, insightful,

grounding and motivating experiences of my entire career.”

– Karen Cunningham

“Some of the things I love about Terry Real and his work are the practical steps, down-to-earth

guidance and his model of having the courage and respect to be honest with couples when one

partner is behaving in a way that needs to be addressed first.”

– Rachel M.

FAQ

Will I be able to ask questions and is this course interactive? YES! You are encouraged to participate in the calls. My aim is to make this as interactive and personal as possible ...to be in relationship with you and the entire group. All calls will be live and you’ll have opportunities to ask questions (time permitting). You can also post questions in our private Facebook Community in advance and I will pick the cases and topics that seem the most relevant to help the entire group. What is the schedule for the LIVE calls? Here are the dates for each call…

1. Tues 11/12 at 12pm ET 2. Tues 11/26 at 11am ET 3. Tues 12/3 at 11am ET 4. Tues 12/10 at 11am ET 5. Tues 12/17 at 11am ET

What if I miss one of the LIVE webinars?

I know that there will be times that you can’t make it, so all of the calls will be recorded and you’ll be able to download them forever on a private membership site. This will also be useful for some sessions that you will want to listen to more than once. I value your time, so each call will be an hour long.

Email Series for Workshop Launch Email 1 Subject: Special Invitation: An Upcoming Couples Workshop with Jeff Pincus Hello [First Name], Let’s face it, being in relationship can be really challenging. We all experience those moments of pain and frustration in partnership that can make us feel bad about ourselves or our significant other.. It can be especially confusing when we hit an obstacle with the one person we’re supposed to be closest to..We want quick and effective conflict resolution, and to not worry about the state of our relationship. We end up craving more connection and ease with our partner. But how do we get it? I’ll tell you how… By using these painful and stuck areas in our relationship as developmental opportunities to learn! To learn what? Learn more about ourselves, our partner, and how to love in a way that’s ultimately more satisfying. With the right guidance, you can hone your relational skills and use these frustrations as a springboard to get to the next level of intimacy, joy and resilience. I’d like to show you exactly how to do that. I am delighted to let you know that I am holding a special workshop focused on helping couples develop the foundational skills needed to create a better, more fulfilling life together. I’m inviting a very small group of couples to join me and my wife, Rachel, in Boulder November 9-10 for this weekend workshop, “Loving Well Accelerator: Evolution through Relationship.” Click here to see all the details and learn more about the workshop. [LINK] With over 40 years of combined clinical experience, my wife and I have been through the trenches with thousands of couples helping them to build and sustain the kind of relationship they most long for. If you are committed to improving your relationship and sincerely want to learn the fundamentals of creating a dynamic and enduring love together, then this program is perfect for you.

I hope you’ll join us. Love well, Jeff Pincus Here is the confirmation Letter: Subject: LW Accelerator: You’re In! Hello ……….. We are excited that you’ll be joining us on Saturday and Sunday, November 9 and 10 to learn about the essentials for creating life-long love. The workshop will be held in a lovely rural environment at Silk Road Studio in Hygiene, just north of Boulder, Colorado:

5976 Hygiene Rd Enter on 59th St. Longmont, CO 80503

The workshop will begin at 9:30am and end at 5:00pm both days. We will be taking a lunch break from 12:15 to 1:30. Feel to bring your lunch, or eat at the cafe in Hygiene. I will be sending you more information as we get closer to the weekend, so stay tuned! Thank you for making your relationship a priority! Love Well, Jeff & Rachel

Email 2 Subject: What Do You Want Your Relationship to Look Like? Hello [First Name], Imagine you and your partner laughing together while relaxing in your favorite place… They reach over to grab your hand, interlacing their fingers with yours. You look over and share a smile, letting the pure joy and love wash over both of you. This moment feels intimate. It feels romantic. It feels easy, and it is ordinary.. But this scenario isn’t a dream. This is your future. You can achieve this feeling of communion and intimacy once you learn the skills of “Loving Well.” [LINK] We were overjoyed and so touched that we filled our first workshop date in just 24 hours. Thank you for the tremendous response and for being an important part of our community. Since we quickly grew a waitlist for our November dates, Rachel and I have decided to add a second workshop date in Boulder, CO, February 15-16. We’d like to offer you the same price discount if you register by November 16. I invite you to join me and my wife for a weekend workshop of transformation, evolution, and love. Together we will untangle the emotional knots that have bound you in unsatisfying cycles of disconnection, hopelessness, and helplessness. Click here to learn more and sign up. [LINK] Don’t let your dream relationship stay a fantasy. Let us help you turn it into reality. Love well, Jeff Pincus P.S. If you are looking to co-create a lasting, dynamic relationship that is deeply satisfying, you can’t miss this intimate experience. We may sell out again quickly, so I invite you to join us now. [LINK]

Email 3 Subject: Exclusive Workshop: Transformation and Evolution in Your Relationship Hello [First Name], What exactly IS relationship? Here’s how I think of it… Relationship is a series of initiatory experiences that will grow us if we respond effectively. It’s also through this sometimes painful process that the love and intimacy get even better. As they do this, the experience of bliss returns and there is reality of falling in love again and again. It does this by stripping away old notions of reality that are memory-based vestiges of an immature self. This process involves feeling what we don’t like to feel, but it’s worth it as the rewards are great. But this can be difficult to do alone. And that’s why I’d like to help. “Loving Well Accelerator: Evolution through Intimacy” [LINK] is an intimate weekend workshop for committed couples interested in learning to love in ways that are mutual, satisfying, and maturing. This weekend will jumpstart your transformation and allow you to…

● Increase satisfaction in your relationship ● Move from conflict to connection ● Develop relational skills to increase love, pleasure and joy ● Be confident in who you are while remaining in relationship ● Relax into the experience of being loved in the ways that you most need ● Experience quicker recovery after getting emotionally dysregulated ● Have better sex and feel more comfortable initiating it ● Decrease anxiety, frustration, or disappointment in your relationship

We filled up our November workshop in under 24 hours, and we even have a waitlist! Due to the overwhelming popularity, Rachel and I have added another workshop date for February 15-16. I have no doubt that this will be a powerful experience, and I’d love to see you there. Love well, Jeff Pincus

Email 4 Subject: How to Stop Comparing Your Relationship to Others... Hello [First Name], No one has the perfect life. And no one has the perfect relationship. I know this can be hard to believe when you’re constantly bombarded by images in advertising and social media that depict people who have it all together. They seem to have the perfect life and relationship, and that makes you feel like you’re the only couple facing challenges... But the truth is, you are not alone. When you compare the bad and the ugly of your relationship with the good that people “present” on the internet, it can be hard to realize that most couples are actually struggling with the same issues that you face in your relationship. I invite you to come together in community with other couples for a weekend workshop on Loving Well [LINK]. We all wrestle with similar issues because relationships are challenging. But when we come together to work through these challenges, we realize that we’re not as messed up as we once imagined. Research shows us that learning can be accelerated in a group setting because you are learning from the experiences of others, and you have social support in your learning. Observing a fellow couple work through a challenge triggers the part of your brain that mimics you doing that same thing. Since our first workshop date filled up in less than 24 hours, Rachel and I have added another opportunity for you to learn the skills of Loving Well [LINK]. Join us February 15-16 in Boulder, CO to come together in a supportive community of couples who are committed to learning the skills of relationship and loving well. Remember, we are all human, and we are all trying to figure this stuff out. Let’s figure things out together. Love Well, Jeff Pincus

Links to my work Facebook: Terry Real-Relational Life Institute (August 2018-present) Blog Articles: Reiki Infinite Healer (posts dated January 7th- August 28th) Examples of Sales Pages: Terry Real- Real Life SPI- Applied SP *please note that I did not build these pages, nor did I write every single word on the page, just the majority of the copy.*