The Message Inside the Alcohol ad

Mike Zhang

English 1110

Instructor Goscilo Margaret

The Polar Lght Beer PartyUnderwater party

Pleasure and freedom

No restrictions(Breath underwater)

The Alcohol Advertisement in our life

Multiple formats: images, television series, movies......

Psychology of Advertising

The Message of Polar Light Logo

Embody of Polar LightBrand Metophor

The romance inside the alcohol(romance catalyst)

The target customers

Are your target customers male or female?

How old are they?

Where do they live?

What do they do for a living?

How much money do they make?

Are your target customers male or female?

The age distribution of alcohol use

How old are they?

Where do they live?

Campus house(college student) Downtown(people at work)

What do they do for a living? college student: Part Time job employee: Full time job

How much money do they make?

The work pressure among young people

No time for family and friend

Temporary escape from reality

Why do young people drink alcohol?

The freedom we crave

The happiness and freedom in alcohol ad

AttributionsSlide 1: Digital image. Http://www.freexscape.com/how-a-party-girl-can-stick-to-a-healthy-diet-and-workouts. N.p., n.d. Web.

Slide 2: S.Cappiello, A.Hernandez, Submerged Bar, Feb 2010. Copy right: fair use. http://www.creativeadawards.com/submerged-bar/

S.Cappiello, A.Hernandez, Submerged Bar, Feb 2010. Copy right: fair use. http://www.creativeadawards.com/submerged-bar/

Slide 3: Obsessed with Hannibal? Find out Which Grisly Human Meal You Should Be Eating Tonight…. Digital image. N.p., n.d. Web. <http://metro.co.uk/2014/05/07/obsessed-with-hannibal-find-out-which-grisly-human-meal-you-should-be-eating-tonight-4720148/>.

Creativity Alcoholic Advertisements. Digital image. N.p., n.d. Web. <http://visionwidget.com/alcoholic-advertisements.html>.

Slide 4: Digital image. Http://www.leaderthoughtship.com/2012/12/using-ethos-pathos-and-logos-for.html. N.p., n.d. Web.

Slide 5: Bottle Cap Beer Polar Light. Digital image. Http://colnect.com/en/bottlecaps/bottlecap/1265-Polar_Light Cervecería_Polar-Venezuela. N.p., n.d. Web.

The Infinite City at Sunrise. Digital image. N.p., n.d. Web. <http://www.stuckincustoms.com/2007/11/01/the-infinite-city-at-sunrise/>.

Ole C. Salomonsen. Northern Lights. Digital image. N.p., n.d. Web. <http://www.featherofme.com/ole-c-salomonsen-northern-lights/>.

Slide 6: Digital image. Http://www.prlog.org/11791721-escape-the-city-for-romantic-valentines-day-getaway-at-bed-and-breakfast-or-country-inn.html. N.p., n.d. Web.Meghangabc. BEER & ROMANCE. Digital image. N.p., n.d. Web. <http://blog.abcfws.com/2015/02/13/beer-romance/>.

Slide7: Blogging to Your Target Customers. Digital image. N.p., n.d. Web. <http://timeontaskva.com/small-business/blogging-target-customers>.Digital image. Http://tvads.com/online-advertising.html. N.p., n.d. Web.

Slide 8: Digital image. Http://www.wattpad.com/5761320-bad-boy-gets-the-good-girl-chapter-4-party-night. N.p., n.d. Web.Campus-Focused Services. Digital image. N.p., n.d. Web. <http://www.usg.edu/information_technology_services/campus_focused_services>.

Slide 9: Alcohol Use Increases Dramatically During Adolescence. Digital image. Http://underagesmokinganddrinking.blogspot.com/. N.p., 4 May 2012. Web.

Slide 10: West Campus House. Digital image. N.p., n.d. Web. <https://www.flickr.com/photos/unocrisslibrary/3740612278/>St. Elmo's Steakhouse. Digital image. N.p., n.d. Web. <http://www.mswoods.com/Indianapolis/indianapolis_st_elmos.htm>.

Slide 11: Elizabethtown College. Digital image. N.p., n.d. Web. <http://colleges.usnews.rankingsandreviews.com/best-colleges/elizabethtown-college-3262>.Customer Experience. Digital image. N.p., n.d. Web. <http://www.nice.com/blog/enterprise/Customer%20Experience>.

Slide 12: The Plight of Young People in 2012. Digital image. N.p., n.d. Web. <http://www.demos.org/blog/11/11/13/plight-young-people-2012>.

Slide 13: Ryan Gibson. Working from Home Negatives. The Bad and the Ugly. Digital image. N.p., n.d. Web. <http://www.generationy.com/working-from-home-negatives/>.Study Help for Finals! Digital image. N.p., n.d. Web. <http://campusnews.marygrove.edu/tag/study-help/>.

Slide 14:Freedom from Within. Digital image. N.p., n.d. Web. <http://nadirkeval.com/freedom-from-within/>. More than Free -it's FREEDOM. Digital image. N.p., n.d. Web. <http://www.verussolutions.biz/web/content/more-free-its-freedom>.

Slide15:Digital image. N.p., n.d. Web. <http://www.shutterstock.com/pic-154934822/stock-photo-happy-young-friends-touching-the-glases-with-each-other-at-party.html?src=pp-same_model-154934858-7&ws=1>.Digital image. N.p., n.d. Web. <http://www.blackfilm.com/read/2014/05/pics-from-starz-power-series/power-lucy-walters-as-holly>.Creativity Alcoholic Advertisements. Digital image. N.p., n.d. Web. <http://visionwidget.com/alcoholic-advertisements.html>.