the meetings matrix that which gives origin or form
TRANSCRIPT
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THE MEETINGS MATRIXthat which gives origin or form
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The Mind and the MatrixCreating Thinking and Developing
Jason ClarkeMinds at Work
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pointer schlepper
what dickhead designed this loading bay?
how does this tie in with the
rest of the campaign?
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pointer schlepper
wanker
wanna see my new BMW?
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I get on board when the money looks easy
and I jump ship as soon as it gets harder
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I get the
RESULTI understand the
AUDIENCE
I know the
MEDIUM
I perfect the
MESSAGE
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clarity creativity cunning courage
I see the possibilities
I understand the problem
I have a plan
I get it done
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‘Problem’ space
‘Solution’ space
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Problem space
Solution space
1
2
3
4
I see problems
but no possibilities
I see plenty of solutions but
frankly, I don’t see the
problem
I don’t give a rats
I see some of the problem and some of the solutions
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1. “What’s the problem?”
2. “I know the problem”
3. “Let’s divvy up the problem”
4. “This isn’t part of the problem”
5. “It must be someone else’s problem”
6. “I need someone else to solve my problem”
7. “I need to solve someone else’s problem first”
8. “We’re all in the problem”
9. “We’re all part of the solution”
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1. “What’s the problem?”2. “I know the problem”3. “Let’s divvy up the problem”4. “This isn’t part of the problem”5. “It must be someone else’s problem”6. “I need someone else to solve my problem”
7. “I need to solve someone else’s problem first”8. “We’re all in the problem”9. “We’re all part of the solution”
operator logic
industry logic
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Seigfried without
Roy
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substitute?substitute?combcombine?ine?
rearrange?rearrange? reverse?reverse?
adapt?adapt?
modify?modify?
magnify?magnify? minify?minify?
eliminate?eliminate? repurpose?repurpose?
"It is easier to tone down a
wild idea than to think up a
new one."Alex Osborne
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combine?combine?What else is like What else is like
this?this?Could we mix Could we mix
other other products/serviceproducts/service
s in?s in?What else would What else would
you use at the you use at the same time?same time?
How would it How would it crossbreed crossbreed
with other with other ideas?ideas?
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magnify?magnify?
What would it be like if it What would it be like if it was huge?was huge?
What if we just enlarged What if we just enlarged one bit?one bit?
Increase number, Increase number, strength, range, capacity?strength, range, capacity?How could we magnify the How could we magnify the
market?market?
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minify?minify?
What if it was tiny?What if it was tiny?Could we shrink one bit?Could we shrink one bit?Reduce the cost, effort, Reduce the cost, effort, weight?weight?Is there a smaller, richer Is there a smaller, richer market?market?
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modify?modify?
What could alter or What could alter or redesign?redesign?
Update the technology?Update the technology?Rethink the adjoining Rethink the adjoining
bits?bits?Any old assumptions we Any old assumptions we
could lose?could lose?
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substitute?substitute?
What could we use What could we use instead?instead?
Try different materials?Try different materials?Try different markets?Try different markets?
Try different components?Try different components?
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Can we pinch Can we pinch something something
from another from another idea?idea?
Could we copy Could we copy other other
processes?processes?Could we Could we swipe the swipe the
technology?technology?Who else is Who else is doing this?doing this?
adopt?adopt?
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How would it fit How would it fit somewhere else?somewhere else?
Can it become part of Can it become part of another thing?another thing?
How would it work on the How would it work on the beach?beach?
In traffic? In orbit? In traffic? In orbit? Underwater?Underwater?
adapt?adapt?
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rearrange?rearrange?
How many ways could we How many ways could we reconfigure it?reconfigure it?Can we restructure the Can we restructure the process?process?Can we rebuild the Can we rebuild the marketplace?marketplace?What isn’t doing it’s best What isn’t doing it’s best where it is?where it is?
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repurpose?repurpose?
Forget what it was made Forget what it was made for, what can it do?for, what can it do?Would it be in a fire?Would it be in a fire?In a flood? At an orgy?In a flood? At an orgy?What would an alien do What would an alien do with it?with it?
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eliminate?eliminate?What could we lose?What could we lose?What’s weighing this idea What’s weighing this idea
down?down?What would it be without What would it be without
this component?this component?What would we do without What would we do without
it?it?
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reverse?reverse?What if we What if we
did the did the exact exact
opposite?opposite?Would it Would it
work work backwardsbackwards
??Inside out, Inside out,
upside upside down?down?
Let’s zig Let’s zig when the when the market market zags!zags!
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substitute?substitute?combcombine?ine?
rearrange?rearrange? reverse?reverse?
adapt?adapt?
modify?modify?
magnify?magnify? minify?minify?
eliminate?eliminate? repurpose?repurpose?
"It is easier to tone down a
wild idea than to think up a
new one."Alex Osborne
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TOTALLY CRAZY STUFF
OBVIOUS
INTERESTING!
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time
craziness
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time
craziness
1
30
been done
INTERESTING!
what are you, NUTS?
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time
craziness
first lull
second lull
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attributes
vari
ati
on
s
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shape
material
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2 attributes x 2 variations = 4 combinations
Plastic
Metal
Round
Square
shape
material
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4 attributes x 4 variations
= ? combinations
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4 attributes x 4 variations
= 256 combinations
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6 attributes x 6 variations = 46,656 combinations
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who what when why where how
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LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS
Everywhere
Shop Centre
CBD
Kiosk
Shop Strip
Movable
Supermarket
Rural town
Homes
Hospitals
Clothes
Food
Shoes
Travel
Everything
Furniture
Electrical
Dom Linen
Collars
Chocolate
Self-design
2nd hand
One-off
Comp Des
Individual
Cust Service
Fun
Self-scan
Pay whatever
Pick brand
Self
None
High
Yes Sayers
Singing
Joking
Mood
Individual
Customers
Party
Everyone
Young
Old
Single
Rich
Poor
Boys
Girls
Pets
Zoo’s
Charities
Local
Aust Made
Designers
Overseas
Pick Country
Anyone
Government
Schools
Us
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LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS
Everywhere
Shop Centre
CBD
Kiosk
Shop Strip
Movable
Supermarket
Rural town
Homes
Hospitals
Clothes
Food
Shoes
Travel
Everything
Furniture
Electrical
Dom Linen
Collars
Chocolate
Self-design
2nd hand
One-off
Comp Des
Individual
Cust Service
Fun
Self-scan
Pay whatever
Pick brand
Self
None
High
Yes Sayers
Singing
Joking
Mood
Individual
Customers
Party
Everyone
Young
Old
Single
Rich
Poor
Boys
Girls
Pets
Zoo’s
Charities
Local
Aust Made
Designers
Overseas
Pick Country
Anyone
Government
Schools
Us
it’ll never sell…
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LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS
Everywhere
Shop Centre
CBD
Kiosk
Shop Strip
Movable
Supermarket
Rural town
Homes
Hospitals
Clothes
Food
Shoes
Travel
Everything
Furniture
Electrical
Dom Linen
Collars
Chocolate
Self-design
2nd hand
One-off
Comp Des
Individual
Cust Service
Fun
Self-scan
Pay whatever
Pick brand
Self
None
High
Yes Sayers
Singing
Joking
Mood
Individual
Customers
Party
Everyone
Young
Old
Single
Rich
Poor
Boys
Girls
Pets
Zoo’s
Charities
Local
Aust Made
Designers
Overseas
Pick Country
Anyone
Government
Schools
Us
it’s crazy but I like it..
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LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS
Everywhere
Shop Centre
CBD
Kiosk
Shop Strip
Movable
Supermarket
Rural town
Homes
Hospitals
Clothes
Food
Shoes
Travel
Everything
Furniture
Electrical
Dom Linen
Collars
Chocolate
Self-design
2nd hand
One-off
Comp Des
Individual
Cust Service
Fun
Self-scan
Pay whatever
Pick brand
Self
None
High
Yes Sayers
Singing
Joking
Mood
Individual
Customers
Party
Everyone
Young
Old
Single
Rich
Poor
Boys
Girls
Pets
Zoo’s
Charities
Local
Aust Made
Designers
Overseas
Pick Country
Anyone
Government
Schools
Us
the ideal mother’s day gift..
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SENSESLOCATIONDURATIONEXPERIENCETIME FRAME
MOOD
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alright alright enough with the ideas already
10 attributes x 10 variations = 10 billion combinations
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PRICELESS
WORTHLESS
VALUE
109876543210
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PRICELESS
WORTHLESS
VALUE
109876543210
GREAT IDEA
NOT SO GREAT
CRAP
PISS WEAK
BLOODY BRILLIANT IDEA
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PRICELESS
WORTHLESS
VALUE
109876543210
GREAT IDEA
NOT SO GREAT
CRAP
PISS WEAK
BLOODY BRILLIANT IDEA
0 1 2 3 4 5 6 7 8 9 10NO SWEAT NO WAYEFFORT
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0 1 2 3 4 5 6 7 8 9 10
PRICELESS
WORTHLESS
NO SWEAT NO WAYEFFORT
VALUE
109876543210
PISS WEAK & PRETTY HARD
EFFORT
GREAT EASY IDEA
NOT SO GREAT & REALLY HARD
CRAP BUT EASY
BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA
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PISS WEAK & PRETTY HARD
GREAT EASY IDEANOT SO GREAT &
REALLY HARD
CRAP BUT EASY
BLOODY BRILLIANT BUT
ALMOST IMPOSSIBLE IDEA
1ST
2ND
3RD
4TH
5TH
1. EASY CRAP2. EASY GREAT3. PISSWEAK HARD4. NOT SO GREAT, REALLY HARD5. BRILLIANT ALMOST IMPOSSIBLE
RESULT: A CAREER OF MEDIOCRITY
EFFORT STRATEGY (CONSERVATIVE)
sounds like a plan…
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PISS WEAK & PRETTY HARD
GREAT EASY IDEANOT SO GREAT &
REALLY HARD
CRAP BUT EASY
BLOODY BRILLIANT BUT
ALMOST IMPOSSIBLE IDEA
1ST 2ND
3RD
4TH
5TH
1. BRILLIANT ALMOST IMPOSSIBLE 2. EASY GREAT3. NOT SO GREAT, REALLY HARD4. EASY CRAP5. PISSWEAK HARD
RESULT: EARLY EXHAUSTION OF ENTHUSIASM AND RESOURCES FOLLOWED BY LIFELONG BITTERNESS AND CYNICISM
VALUE STRATEGY (RADICAL)
that’s just bloody typical, isn’t it?
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PRICELESS
WORTHLESS
NO SWEAT NO WAY
EFFORT
VALUE
DO IT NOW WORK UP TO IT
DELEGATE OR DUMP
TOTAL WASTE
OF TIME
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PRICELESS
WORTHLESS
NO SWEAT NO WAY
EFFORT
VALUECan we make it more
VALUABLE?
Should we even BOTHER?
Can we make
it EASIER
?
Can we get STARTED?
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GREAT EASY IDEA
BLOODY BRILLIANT BUT
ALMOST IMPOSSIBLE IDEA
1ST 2ND
1. START WITH EASY GREAT2. WORK UP TO
BRILLIANT/IMPOSSIBLE 3. BUGGER THE REST
RESULT: EARLY SUCCESS AND PROFIT FOLLOWED BY A GROWING REPUTATION FOR GENIUS AND BRILLIANCE
QUADRANT STRATEGY (CUNNING)
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Don’t
Do
worst
best
2 choices x 2 different
outcomes = 4 considerations
OUTCOMES
CHOICES
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Don’t
Do
worst
best
Best outcome if we do
Best outcome
if we don’t
Worst outcome if
we do
Worst outcome
if we don’t
CHOICES
OUTCOMES
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Don’t
Do
worst
best
The Optimi
st
CHOICES
OUTCOMES
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Don’t
Do
worst
best
The Pessim
ist
CHOICES
OUTCOMES
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Don’t
Do
worst
best
someone who wants you to do
it
Best outcome if we do
Worst outcome
if we don’t
CHOICES
OUTCOMES
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Don’t
Do
worst
best
someone who doesn’t want you to
do itBest outcome
if we don’t
Worst outcome if
we do
CHOICES
OUTCOMES
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Don’t
Do
worst
best
CHOICES
OUTCOMES
HUMAN
CLONING
Best outcome if we do
Best outcome
if we don’t
Worst outcome if
we do
Worst outcome
if we don’t
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Don’t
Do
worst
best
CHOICES
OUTCOMES
• Make new friends?• Extend life?• Population OK?• Share $/resources?
• Bugger up nature?• Population problems?• Multiple George Bushes?
• Good people still die?•Lost opportunity?
HUMAN
CLONING
![Page 62: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/62.jpg)
Don’t
Do
worst
best
CHOICES
OUTCOMES
• Make new friends?• Extend life?• Population OK?• Share $/resources?
• Bugger up nature?• Population problems?• Multiple George Bushes?
• Good people still die?•Lost opportunity?
HUMAN
CLONING
![Page 63: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/63.jpg)
That
This
losewin
CHOICE
OUTCOME
Other
draw
This I dread most of allThis I
desire most of
all
This I could live withThis I could live withThis
would be ok
This would piss
me off
This I would regret
This would
be coolThis
would be way
cool
![Page 64: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/64.jpg)
This I desire
most of all
That
This
losewin
CHOICE
OUTCOME
Other
draw
This I dread most of all
This I could live withThis I could live withThis
would be ok
This would piss
me off
This I would regret
This would
be cool
This would be way
cool
![Page 65: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/65.jpg)
MED
ODDS of a stuff-up
LOW
HIGH
COST of a
stuff-up
LOW
MED
HIGH
![Page 66: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/66.jpg)
MED
ODDS of a stuff-up
LOW
HIGH
COST of a
stuff-up
LOW
MED
HIGH
Space shuttl
e
Asteroid hit
Karaoke
Pitch an idea
![Page 67: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/67.jpg)
MED
ODDS of a stuff-up
LOW
HIGH
COST of a
stuff-up
LOW
MED
HIGH
100% sure-fire disaster
No brainer
Long shot disaster
100% sure-fire
hiccup
![Page 68: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/68.jpg)
MED
ODDS of a stuff-up
LOW
HIGH
COST of a
stuff-up
LOW
MED
HIGH
GO!
NO!WH
OA!HAVE A
MEETING
TAKE THE INITIATIVE
WAIT FOR THE
BOSS
![Page 69: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/69.jpg)
2 4 R
1 3
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d a s
i e
![Page 71: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/71.jpg)
iimagine
![Page 72: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/72.jpg)
d
![Page 73: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/73.jpg)
ddesign
![Page 74: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/74.jpg)
eevaluate
![Page 75: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/75.jpg)
aact
![Page 76: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/76.jpg)
sstart again
![Page 77: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/77.jpg)
big bang theory
indu
stry
siz
e
time
![Page 78: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/78.jpg)
big bang theory
indu
stry
siz
e
time
external political/technical/historic impact
![Page 79: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/79.jpg)
big gig theory
indu
stry
siz
e
time
olympics
expo
commonwealth games
![Page 80: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/80.jpg)
indu
stry
siz
e
time
remember me?
i’m back…
god I love this industry…
i’m still here…
![Page 81: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/81.jpg)
indu
stry
siz
e
time
maturity
![Page 82: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/82.jpg)
we’re a thinking company
we’re a thinking company that stages
we’re a staging company
we’re a staging company that thinks
m@RIX
MATRIX BUSINESS SOLUTIONS
MATRIXe v e n t s
MATRIX
HIRE
![Page 83: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/83.jpg)
indu
stry
siz
e
time
maturity
industry-generated cyclical event
![Page 84: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/84.jpg)
indu
stry
siz
e
time
![Page 85: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/85.jpg)
i
imagine
1
ok, how about this…
![Page 86: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/86.jpg)
i
imagine
1
2
yeah, or we could
do this…
![Page 87: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/87.jpg)
i
imagine
1
2
3
3b
3a
ok, or maybe even this…
or this…
or this…
![Page 88: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/88.jpg)
i
imagine
4
1
2
3
6
57a
7
3a
3b
8
7c
7b
hey you guys…
why not..?
what if..?
could we..?
what about..?
how about..?
YEAH!
SICK!
![Page 89: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/89.jpg)
ddesign
13
6
7a
7
3a
3b
8
7b
these kinda go together
24
5
7c
![Page 90: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/90.jpg)
ddesign
13
6
7a
7
3a
3b
8
7b
Plan A
could we join these
two?
24
5
7c
![Page 91: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/91.jpg)
ddesign
13
6
7a
7
3a
3b
8
7b
Plan A
Plan B
these work toget
her2
45
7c
![Page 92: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/92.jpg)
ddesign
13
6
7a
7
3a
3b
8
7b
Plan A
Plan BPlan C2
this is just cool by itself
![Page 93: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/93.jpg)
Plan A
Plan B
e
evaluate
7a
77b
NAH
2
Plan A
Plan C
![Page 94: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/94.jpg)
e
evaluate
7a
77b
Plan C2yep
Plan A
![Page 95: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/95.jpg)
e
evaluate
7a
77b
Plan C
NAH
NAH 2
yepyep
AS IF
![Page 96: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/96.jpg)
a
act
Plan C + idea #2
now soon latermuch laterdeadline
step 2step 1 step 4step 3 Finished!
DaveSue
Kirsty
SueMick
MaryBig Al
Stinky Miller
EverybodyEverybody
![Page 97: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/97.jpg)
I get on board when the money looks easy
and I jump ship as soon as it gets harder
![Page 98: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/98.jpg)
PUBLISHING
COMPUTING
MEDIA
it’s a hot area…
you gotta get into it…
it’s all happenin’
![Page 99: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/99.jpg)
PUBLISHING
COMPUTING
MEDIA
CD/DVD/VIDEOGAMING
SOFTWARE ONLINE/WEB
it’s cutting edge…
we’re shifting the paradigm… get outside the box…
![Page 100: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/100.jpg)
PUBLISHING
COMPUTING
MEDIA
CD/DVD/VIDEOGAMING
SOFTWARE ONLINE/WEB
HYPERMEDIA
![Page 101: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/101.jpg)
Forget the ‘competition’Keep your eye on the outsiders
NOKIA BEATS MOTOROLATESCO BEATS SHELL
STARBUCKS BEATS NESCAFESUBWAY BEATS MCDONALDS
![Page 102: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/102.jpg)
we’re a thinking company
we’re a thinking company that stages
we’re a staging company
we’re a staging company that thinks
m@RIX
MATRIX BUSINESS SOLUTIONS
MATRIXe v e n t s
MATRIX
HIRE
![Page 103: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/103.jpg)
we’re a thinking industry
We solve problems…we grab audiences…
we tell stories…we make it happen.
![Page 104: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/104.jpg)
TARA
RANDALL
CHRISANDRIS
KEVIN
YUKO
LINDA
![Page 105: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/105.jpg)
TARA
RANDALL
CHRISANDRIS
KEVIN
YUKO
LINDAWEB SITE
LAUNCHPLAN
BROCHURE
![Page 106: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/106.jpg)
TARA
RANDALL
CHRISANDRIS
KEVIN
YUKO
LINDA
![Page 107: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/107.jpg)
ENDLESS DREAM
![Page 108: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/108.jpg)
HEADKICKER
RULE
![Page 109: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/109.jpg)
REAR VIEW
VISION
![Page 110: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/110.jpg)
CONSULTANT HEAVEN
![Page 111: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/111.jpg)
HERNIATED MIDDLE MANAGEMENT
![Page 112: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/112.jpg)
EXPLORE EXPLORE EXPLORE
EXPLOITEXPLOIT EXPLOIT
![Page 113: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/113.jpg)
“It's not that I'm so smart.It's just that I stay
with problems longer.”
~ Albert Einstein (1879-1955) ~
![Page 114: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/114.jpg)
WIGGLESBIG ATTRACTION
$40kNEW ROADWORKS
PARENTS GET BOOKEDDROP OFF TOO SLOW
EXCESS BAGGAGEHOMEWORK POLICY
KEEP KIDS BUSYVALUE FOR MONEY
FEES TOO HIGH
![Page 115: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/115.jpg)
Event 1
Event 2
Event 3
Event 4
caused that..
This…
which caused that..
which caused this..
![Page 116: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/116.jpg)
…caused that
which...
…caused this which...
![Page 117: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/117.jpg)
problem
![Page 118: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/118.jpg)
problem
cause
cause
cause
cause
![Page 119: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/119.jpg)
problem
30%
45%
20%
5%
![Page 120: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/120.jpg)
problem
30%
45%
20%
5%
![Page 121: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/121.jpg)
problem
30%
45%
20%
5%
![Page 122: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/122.jpg)
problem
![Page 123: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/123.jpg)
problem
Forget it
nah
Ach!
![Page 124: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/124.jpg)
problem100pts
100pt 100pt
![Page 125: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/125.jpg)
problem
chain
loop
chain
![Page 126: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/126.jpg)
problem
cat’s claw
cat’s claw
![Page 127: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/127.jpg)
BIG
PICTURE
nitty gritt
y
![Page 128: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/128.jpg)
dreamer
doer
![Page 129: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/129.jpg)
IDEALISM
passion
![Page 130: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/130.jpg)
REALISM
pressure
![Page 131: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/131.jpg)
realideal
![Page 132: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/132.jpg)
imagine
develop
evaluate
act
I D
EA
![Page 133: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/133.jpg)
dreamer
designer
decider
doer
![Page 134: THE MEETINGS MATRIX that which gives origin or form](https://reader035.vdocuments.mx/reader035/viewer/2022062618/5513cd0d5503466f748b4af9/html5/thumbnails/134.jpg)
THE MEETINGS MATRIXthat which gives origin or form