the medium or the message
DESCRIPTION
The Medium or the Message? How to integrate social media into communications campaigns Mark Lowe, Third City, at the CIPR Social Media Conference 2012TRANSCRIPT
SHARETHIS
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
SUPPORTED BY
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Mark LoweThird City
the medium or the message?
The medium or the message
Why does Flora spread?
• Quirky• Authentic• Social value• Works in the real world
How the rules have changed
• Speed• Power• Reach
How they haven’t
The message is king
It starts here
Technology can help
Understand new platformsdon’t be ruled by them
Facebook:Visual, Community, Social, CSR
Twitter:News, advocacy,
customer service
Pinterest:Design, Retail
This man was wrong
Thanks
Third City
thirdcity.co.uk
twitter.com/third_city
Pinterest/thirdcity