THE MEDIA: ITS IMPACT ON TOURISM & THE

ECONOMY

KATE STURGESS

“Because many people of diverse nations and countries delight and take pleasure, as I have done in times past, in seeing the world and things therein, and also because many wish to know without going there, and others wish to

see, go and travel, I have begun this little book.”

Gilles Le Bouvier, 1445

Tourism, Travel & GDP

• More leisure time + more disposable income + better transport = more tourists

• 9.8% of Global GDP in 2014 = $US 7.58 trillion

• 277 million jobs (1 in 11)

• 5th consecutive year on year growth to 1.1 billion tourists in 2014

World Travel & Tourism Council

Decisions, decisions …

Northern Ireland

New Zealand

Take the Airline of Middle Earth …

‘New’ media

Andhra Pradesh