the media and the literacies: media literacy, information literacy, digital literacy prepared by:...
TRANSCRIPT
THE MEDIA AND THE LITERACIES: MEDIA LITERACY, INFORMATION LITERACY,
DIGITAL LITERACY
Prepared by:
Doaa Mohamed Fathallah
Article author : Tibor KoltaySzent István University, Jászberény, Hungary
Outline• Introduction• What is LITERACY ?• Media literacy• Information literacy• Digital literacy • Comparison bet. Media & Information literacy• Multicultural literacy• Emerging technology literacy• Reproduction literacy• Multimodal literacy• Consumers and producers• conclusion• Video• Questions
Introduction• In Digital era : we are using digital media• Information : is available in large amounts through many tools especially digital ones.
• Marshall McLuhan is a famous scientist in the field of media who said that : “the world has become a global villageglobal village“.
• Media influences: perceptions, beliefs and attitudes.
• Media consumption: depends on user communication and the availability of digital products.
What is LITERACY ?
Literacy is the state of being able to read and write read and write ( Longman dictionary )( Longman dictionary )
Literacy includes visual , electronic and digital forms of communication.
Media literacy
Media literacy Media literacy is the ability to:•accessaccess the media •understandunderstand •critically evaluatecritically evaluate media content •create create communications / produceproduce messages
•Media literacy cares about how people comprehend, interpret , analyze and compose media messages.
Example Example : : Facebook , website or blog ……passive or active audience Egyptian Army (sms) in the revolution Q
Media literacy • Children and youth especially adolescents exposed to a large amount of media messages for entertainment entertainment through television, internet, music, movies and videogames.• Therefore Media literacy plays a role in the
socializationsocialization when children and youth exposed to these messages.
Entertainment Entertainment leads to leads to socializationsocialization
• There is a need to understand the media work and citizens should know the political, ideological, economic and cultural dimensions of media.
Video
Assignment Media Literacy (elementary school intro) .mp4
OR
http://www.youtube.com/watch?v=IysHjKE2D-Y
Information literacy
Means To :RecognizeRecognize when information is needed
IdentifyIdentify
Locate Locate
Think critically Think critically
EvaluateEvaluate
UseUse information to solve a problem
Note: Ward argument (2006) states that
info. Lit. includes media lit.
Digital literacy
Includes :
The presentationpresentation of information
The evaluationevaluation of information
The organizationorganization of information
Through : The usage of digital tools &
digital resources.
ComparisonSimil. &
diffe.Media literacy Information literacy
SRequires analytic skillsRequires analytic skills
SCritical evaluation to the media messages
Critical evaluation
DNew media doesn’t but media lit. can improve
traditional print lit. skills
Sometimes based on traditional conceptions
DDisputable valid(not sure)
Interpret complex communicative situations
DNo attemptSoft applied discipline
DCommercial communication (advertising)
Not found
D unclear in media lit.Requires technology mediated
Multicultural literacy
• Is the ability to
AcknowledgeAcknowledge
comparecompare
contrastcontrast
appreciate appreciate commonalities and differences in
cultural behaviors beliefs and
values, within and between
cultures.
Q
Emerging technology literacy• Is the ability to:
adaptadapt
understandunderstand
evaluateevaluate
make use of make use of the continually emerging innovations in
information technology
make intelligent decisions make intelligent decisions about the adoption of new tools
& resources.
Reproduction literacy
Means the creative re-use creative re-use of existing materials (is embedded into digital literacy) .
Multimodal literacy
promises a synthesis of multiple modes synthesis of multiple modes of communication
Results :
Singular modesSingular modes New or New or Multiple Multiple
meaningsmeanings.
Transformed into
Consumers and producers• People are regarded as receiversreceivers but not senders not senders of
messages. • NOW, content creation is easier than evercontent creation is easier than ever, because the
same technology can easily be used to send and receive, thus many are already content producersmany are already content producers.
• The webweb began to develop as a global forum for conversations and there is explosive growth in online growth in online publishingpublishing, with an increasing number of writers an increasing number of writers who are specialists and non-specialists.
Conclusion
Finally, The article gave us :
• An overview about 3 main literacies and other new literacies definitions.
•Similarities and differences between Media & Information literacies.
•The attention to the blurring line between media consumers and producers.
Specific QuestionsSpecific Questions• What is media literacy?• What are the other two important literacies?
Information literacy & Digital literacy• What is the definition of multicultural literacy?• What are the other literacies mentioned in the article?
Visual literacy, Emerging technology literacy, reproduction literacy & Multimodal literacy.
• What the web develops in online publishing?
It is recognized that the web began to develop as a global forum for conversations and we witness an explosive growth in online publishing, with an increasing number of writers (Beeson, 2005).
Discussion QuestionsDiscussion Questions• Do we need media literacy? Why?• To what extent we have the awareness of using digital tools & resources?
• Are you a media literate person? & what skills do you have?
• How can we apply media literacy in our society? In other words, through what channels can we aware people of media literacy?
Useful LinksUseful Links
• Resources on Media and Media Literacy- University of Michigan, http://www.med.umich.edu/yourchild/topics/media.htm
• The George Lucas Educational Foundation - For improving the K-12 learning process ,
http://www.edutopia.org/http://www.edutopia.org/media-literacy
• Media Awareness Network, www.media-awareness.ca
• Association for Media Literacy, www.aml.ca
• Concerned Children's Advertisers, www.cca-kids.ca