the matchfunding model of crowdculture max valentin - max ... · functional education in the...
TRANSCRIPT
We asked ourselves:
How would the public funding system be structured if it was created today?
To place the idea in the center
Involve the audience in the processat an early stage
Make it happened in an on-line environment
Fabel
Fabel
Regions running calls 2009-2011
Regions who tested or are using matched calls 2018
UKPilot2016-2017-Matchfundingthecrowd-arts&heritage
UKPilot2016-2017-Matchfundingthecrowd-arts&heritage
Conclusions:
1. Increases the efficiency of public cultural investments 2. Broadens the audience 3. Functional education in the cultural sector
CROWD SOURCING
Fabel
CLOUD LABOR
COMMUNITY BUILDING
COLLECTIVE KNOWLEDGE
FUNDINGCIVIC ENGAGEMENT
COLLECTIVE CREATIVITY
TOOLS
OPEN INOVATION
CROWD SOURCING
Fabel
Fabel
2009 2010 2011 2012 2013
Infrastructure:
Feasabilitystudy Investigations
Creativesevents:
Pedagogicprograms:
2014 2015 2016 2017 2018
SupportfrompublicsectortothecrowdfiundingindustryinSweden
Fabel
Fabel
Fabel
Illustration of the logic
Memeber
Illustration of the logic
Memeber
Illustration of the logic
OrganizaGonalmember
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Dynamiccounter
finance
Illustration of the logic
OrganizaGonalmember
Memeber
Projectidea
Dynamiccounter
finance
Illustration of the logic
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COrganizaGonal
member
Memeber
Projectidea
Dynamiccounter
finance
F(x)
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COrganizaGonal
member
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Projectidea
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finance
F(x)
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COrganizaGonal
member
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finance
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member
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Resources
space
etc
Projectidea
Dynamiccounter
finance
F(x)
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COrganizaGonal
member
Memeber
Resources
space
etc
Projectidea
Dynamiccounter
finance
F(x)
Illustration of the logic
Discounts, VIP, common creatives etc
A
B
C
Memeber
Resources
space
etc
Give
back
Projectidea
Dynamiccounter
finance
F(x)
Illustration of the logic
”Cross-media som en del i deltagar- och upplevelsekulturen”
Fabel
Sveriges mest spelade låt = 5,5 MSEK
http://www.svt.se/kultur/musik/maggio-mest-spelade-svenska-artist
Världens mest spelade låt = 52 MSEK
http://www.thedrum.com/news/2013/01/24/psy-s-gangnam-style-generates-5-
million-youtube-advertising-revenue
Fabel
Creator AudienceDirect Amazon Spotify Facebook etc
Digital distribution and immaterial rights
collectionsociety
?
Platform
Add revenues
Fabel
Fabel
Yes!
Yes!
Yes!