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TheMASTERSECRET
J A M E S S K I N N E RR O I C E K R U E G E R
M A R K V I C T O R H A N S E N
How to Realize Any Dream Through the Mastermind Principle
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.1
Ideas That Can Change Your Life™ in Manifestation
The Master Secret! How to Realize Any Dream Through the
Mastermind Principle
James Skinner, Roice Krueger, and Mark Victor Hansen
“The Master Secret” reveals the Mastermind
Principle and how to use it at a completely new
level.
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© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.2
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
The Authors
JAMES SKINNER is the founder of two global financial
groups that manage billions of dollars of assets. He is
also recognized as one of the world’s foremost business
thinkers and appears regularly on Japanese television.
ROICE KRUEGER co-founded Franklin Covey, the
world’s largest training company, and has supervised
consulting projects for 80 percent of the Fortune 500.
MARK VICTOR HANSEN is the co-creator of the Chicken
Soup for the Soul empire and is the best-selling nonfiction
author of all time. His goal is to make the planet work
for all humanity!
NOTE: Ideas That Can Change Your Life™ is a
collaboration of three of the world’s most amazing
authors, speakers, and thinkers. The first person “I” may
refer to any of the authors.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.3
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
Achieving Without Doing
The world is created by thought.
This is the great secret of the ages and the ultimate
discovery of modern science.
The entire universe self-organizes in response to
what we think—the impulses of thought energy, which
electrify our environment, literally turn us into magnets
that can attract anything that we need, want, or desire
into our orbit of influence.
Achieving without doing may seem unnatural to
you, but it is really quite the opposite.
Take just a minute to think about what a magnet
does.
A magnet does not do anything.
It just is. It sits there, engaging in no action, and yet
everything around it that is of a similar nature, i.e., made
of a ferrous metal, is attracted to it.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.4
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
How does it do this?
A ferromagnet is created whenever the magnetic
moment of the valance electrons—those electrons in the
outermost shell of an atom—are aligned with each
other.
In other words, whenever things start heading in a
common direction, magnetic forces are created and
attraction occurs.
The same is true of us.
By merely desiring or wanting something in our
lives, we align the forces of our spirit in a single
direction and begin to encounter, notice, attract, and
enchant all of the people and other resources that we
need to make our desire a reality.
From this perspective, desiring or wanting can be
seen as an action of the spirit!
Desire is an action of the spirit.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.5
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
Wanting is an action of the spirit.
Thoughts are actions of the spirit.
Desire is an action of the spirit!
Now, there are only two ways to get anything done.
You can either do it with the body or do it with spirit.
Which do you think is faster?
Which do you think is more powerful?
By using the laws of the power of thought we can
turn ourselves into a money magnet, a boy- or girl
magnet, a business magnet, an invention-and-innovation
magnet, or any other type of magnet we desire.
The Mastermind Principle
With any ferromagnet, the more valance electrons that
are aligned, the stronger the magnet will become.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.6
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
The Mastermind Principle has long been known and
taught by the masters of the ages, but it is
misunderstood more often than not.
Most people have heard of Mastermind groups but
have no idea of how to go about forming one or
operating one or using one to accelerate their success.
The most common belief about Mastermind groups
is that they are a place where people come together to
share ideas and to give advice.
This completely misses the point.
A Mastermind group is a group that comes together
to desire for you what you desire for yourself!
By having a group of people gathered together and
all desiring the same thing, the human attraction magnet
at a spiritual level grows bigger.
Just as having more electrons aligned increases the
pull of a ferromagnet on the physical level, so having
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.7
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
more people aligned increases the pull of a human
magnet at the spiritual level.
For those with a religious perspective, individual
prayer becomes group prayer.
Building the Mastermind
I want to tell you now exactly how to build your
Mastermind Group.
Because of the incredible magnetic potential of the
Mastermind to attract and rearrange the universe on
your behalf, you should be exceedingly careful and
thoughtful in selecting the members of your group.
There are four principles that will guide you in this
endeavor.
Selection Principle 1: The Mastermind Group is
Not Open to Application
There may be many people who want to join your
group, but generally speaking, a Mastermind group
should not be open to application.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.8
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
Every Mastermind requires an Initiator, who holds
the responsibility of being in relationship with every
member of the group.
Selection of the Mastermind members is up to the
Initiator.
The Initiator may consult with other people in
making these decisions, but ultimately it is the Initiator
who must choose and invite members into the group.
Selection Principle 2: All Members Must Have a
Positive Mindset
The Mastermind relies on a positive mindset for the
generation of its tremendous force.
You should only invite people who are possessed of
a positive outlook, mindset, and character—people who
exude a positive energy.
Never allow your meetings to be clouded with
negativity.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.9
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
Feel free to fire immediately any member who does
not live up to the standard.
Selection Principle 3: Members Must Exhibit the
Possibility Mind
The Mastermind is predicated upon a true
understanding of reality.
Limitation is always an illusion. Only possibility is
real.
Only possibility is real.
Consequently, members of the Mastermind must
perpetually exhibit the Possibility Mind—which is the
mind of the universe, believing that all things are
possible even if we do not yet know how or we
currently lack the vision to see how they may be
achieved.
Once you begin to operate in the context of the
Mastermind, all previous conceptions that you held
about what is possible in this world in a lifetime, in a
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.10
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
week, in a day, or in an hour will fly out the window.
You are entering new ground where everything is
possible and any reality can be created.
NASA literally put a man on the moon through
using the Mastermind Principle. One man stepped on
the moon, but the Mastermind that put him there was
more than 150,000 people strong.
Selection Principle 4: Members Must be Fun to Be
With!
This is the most important selection criteria.
Members of your Mastermind Group must be wildly
fun to be with—whatever that means for you.
Look in your circle of friends, relations, and
acquaintances, and choose the seven to eight people
who are the most fun to be with. That is your list!
Operating a Mastermind Group
The operation of a Mastermind is fundamentally simple,
easy, and enjoyable.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.11
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
Operating Principle 1: The Mastermind Group
Must Meet Regularly
The Mastermind should meet on a regular schedule,
with monthly meetings being recommended in most
cases.
The reason for this is simple. Your Mastermind
must be sustainable. It should never be a burden on the
members.
For this reason, you should think very carefully
before undertaking to join more than one Mastermind.
Regular meetings are essential to the unity and
relationship that will empower your Mastermind group
to achieve the level of miracles that you desire to see in
your life.
Operating Principle 2: The Mastermind Group
Should Meet in a Location that Inspires Possibility
Choose a location that inspires a sense of possibility.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.12
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
This may be done at no cost, such as meeting in
nature, or you may choose to go to some expense to
meet in the most inspiring and uplifting surroundings
possible.
My Mastermind group, for example, had its last
meeting in an over-water villa at a tropical resort in the
Maldives. We have also met in restaurants, hotels, and
other locations less glamorous, as the occasion permits.
Nevertheless, you may want to go to some effort to
secure the best location possible for your meetings—
whatever that means for you.
The mind cannot distinguish between things
imagined with clarity and things remembered. But, it is
easier to imagine things that you remember as a part of
your experience.
It is easier to vividly imagine things that are part
of your memory!
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.13
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
At one of our early meetings, we chartered a Rolls-
Royce Phantom VI to transport all the members
between the restaurant where we were meeting and the
train station.
If you have ridden in a chauffeured Rolls-Royce
once, it is fairly easy to imagine something like that
happening to you again.
Once again, be guided by your instincts about what
is best for your group, and what will take your
imagination and the power of your thought to the next
level.
You may want to sit on the steps of the seat of
political power in your community and imagine the
members of your group running your nation or
community.
You may want to go into nature and think on the
great power of God and of the universe in organizing
the variety (by whatever means it was achieved) that we
see before us, and think on the great interactions and
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.14
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
unity among all things in creating the song of life that
sings to us so sweetly every day.
Just remember, wherever you meet, let it be a place
that speaks of possibility to your soul.
Operating Principle 3: Desire for Each Other
Whatever it is That Each of You Desires
Remember, a Mastermind group is a group that comes
together to desire for each member what that member
desires.
Where advice and encouragement is given, it is given
out of the spirit of desire and is a consequence of it.
But such advice and encouragement is not and never
has been the essence of the Mastermind.
Each member in the group should take turns sharing
the one thing that they most want at this time.
Then the other members of the group desire that
the individual’s desires and wishes be realized.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.15
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
They do not need to speak. They do not need to
“do” anything. All that is needed is for the members to
desire that each other’s desires be fulfilled.
Operating Principle 4: Desire Good for the Planet
The final step is this. One member represents the group
in stating what they desire for the planet.
Then the whole group desires this for the planet.
In the end, heaven and hell are ultimately choices
that we make by choosing good or evil in this life.
Heaven and hell are ultimately choices that we
make by choosing good or evil in this life.
We need practice every month in desiring good for
the world.
© 2007, James Skinner, Roice Krueger, and Mark Victor Hansen, All rights reserved.16
Ideas That Can Change Your Life™ in Manifestation
The Master Secret!
It is our goal to create more than a million
Mastermind groups that come together every month to
desire good for the world.
There is no question that when this is achieved we
collectively can manifest the magnetic energy to attract
ideas, inventions, policies, and approaches that will
make the planet work for every man, woman, and child
who shares this precious orb.
With best wishes that your every desire should be
achieved,
James Skinner, Roice Krueger, Mark Victor Hansen
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