the marketing practice

WELCOME TOTHE MARKETING PRACTICE

RESULTS AT EVERY STAGE OF THE FUNNEL

A BRIEF OVERVIEW

CURRENT CLIENTSWe focus on deep engagements with a select group of clients:

EST. 2002

EUROPEAN WIDE

100 PEOPLE

B2B ENTERPRISE

CLIENTS

DELIVERING SALES RESULTSSUPPORTING OVER €2BN SALES PIPELINE IN 2012/13

Content-led lead generation and nurturing

Stand-out propositions based on audience issues

Relevant, innovative, results-focused bid support

Relationship and thought leadership programmes

Account-based marketing

THE PROGRAM HAS CLEARLY DEMONSTRATED THE SUCCESS WE CAN EXPECT WHEN SALES & MARKETING WORK TOGETHER SO WELL.GIUSEPPE ROSSI, VP INTERNATIONAL SALES, ORACLE

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The Great Barn, The Old Estate Yard, East Hendred, Wantage, Oxfordshire, OX12 8JY +44 (0) 1235 833233 [email protected] themarketingpractice.com

INTEGRATED DELIVERY UNDER ONE ROOFWe work as an extension of our clients’ sales and marketing teams to ensure we create campaigns that deliver against the sales, marketing and overall business objectives.

WE HAVE THE HOLY GRAIL OF HAVING AN INTEGRATED AGENCY. WHETHER OUR STRATEGIC DEVELOPMENT ON MESSAGING, OUR SOCIAL MEDIA PLANS AND STRATEGY OR OUR EXECUTION PLANS, TMP IS INVOLVED AT EACH STEP...PAUL STEVENSON – HEAD OF ENTERPRISE MARKETING SERVICES, O2 UK CREATIVE TEAM

Team delivering high quality content and experiences through online, offline and events.

Run by Paul Baker, Creative Director (formerly CD at McCann Erickson, Interfocus and SMI/Publicis)

DATA TEAMSourcing and managing data; designing and managing CRM and Marketing Automation implementations; tracking and reporting ROI.

Run by Matt Hanks, Head of Data (15+ years specialising in CRM systems and campaign data management)

INSIDE SALES TEAM1-2-1 conversations on the telephone and by email with client’s prospects and customers. Daily conversations with client sales teams to track and progress opportunities.

Run by Osiri Weithers, Head of Inside Sales (15+ years in enterprise B2B sales)

CLIENT SERVICESDedicated client teams, specialising in complex programme planning and management.

Run by Kevin Smith, Client Operations Director (20+ years in both agency and client-side marketing roles)

PLANNING TEAMGathering customer and market insight; creating segmentation models; owning our social media monitoring and response service.

Run by Allyson Bancroft, Head of Planning (formerly with OgilvyOne, Brann and McCann Erickson)

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The Great Barn, The Old Estate Yard, East Hendred, Wantage, Oxfordshire, OX12 8JY +44 (0) 1235 833233 [email protected] themarketingpractice.com