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MARKET MAPPING, DATABASE & LINKEDIN BUILDER INNER CIRCLE WORK BOOK Advanced Recruitment & Search Marketing and Sales System | www.InnerCircleMembers.com Copyright © 2018. All Rights Reserved. Recruitment Marketing International THE

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Page 1: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

MARKET MAPPING, DATABASE & LINKEDIN

BUILDERINNER CIRCLE

WORK BOOK

Advanced Recruitment & Search Marketing and Sales System | www.InnerCircleMembers.com

Copyright © 2018. All Rights Reserved. Recruitment Marketing International

THE

Page 2: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

Copyright © 2018. All Rights Reserved Andy Whitehead.Recruitment Marketing International

Notes

Page 3: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

Copyright © 2018. All Rights Reserved Andy Whitehead.Recruitment Marketing International

Notes

Page 4: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

OBJECTIVESPART 1:

Copyright © 2018. All Rights Reserved. Recruitment Marketing International

THE

Page 5: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

1Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheProblems

vv

vv

vv

1

2

3

Page 6: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

2Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheObjectivesofToday’sSession

vv

vv

vv

1

2

3

Page 7: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

MARKET MAPPING

PART 2:

Copyright © 2018. All Rights Reserved. Recruitment Marketing International

THE

Page 8: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

3Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheIndustryTreeSpecifier™

Page 9: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

4Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheIndustryTreeSpecifier™

Page 10: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

5Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheIndustryTreeSpecifier™

Page 11: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

6Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheIndustryTreeSpecifier™

Page 12: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

7Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheIndustryTreeSpecifier™

Page 13: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

8Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheIndustrySpecifier™

BusinessIndustry TechIndustry/Niche

Page 14: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

9Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheCandidateRoleFocuser™

Industry Location Role

Page 15: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

10Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheCandidateRoleFocuser™

Industry Location Role

Page 16: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

11Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheCandidateRoleFocuser™

Industry Location Role

Page 17: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

12Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheClientDecisionMakerFocuser™

Industry Location Role

Page 18: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

13Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheClientDecisionMakerFocuser™

Industry Location Role

Page 19: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

14Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheClientDecisionMakerFocuser™

Industry Location Role

Page 20: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

DATA SET & LINKEDIN BUILDING

PART 3:

Copyright © 2018. All Rights Reserved. Recruitment Marketing International

THE

Page 21: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

15Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

The3-StepDataAnalyser™

Step1

MapClientMarket

Step2

IdentifytheGap(LinkedInandDatabase)

Step3

Prioritise

Step4

1

Step1

MapCandidateMarket

Step2 Step3

Prioritise

2 3

DATA

SET

BUILDING

LINKEDIN

CAMPAIGNS

OTHER

CAMPAIGNS

YOU,THEBUSINESSOWNEROWNSTHISPROCESS.

IdentifytheGap(LinkedInandDatabase)

Page 22: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

16Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheBenvoloSteps™

Step1 Step2 Step3 Step4

YOURVAOWNSTHISPROCESS.

MapClientMarket Whatif75%accurate?NumbersPerMonth WhenShouldIBuildDataSets?

Page 23: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

17Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheLinkedInSteps™

Step1 Step2 Step3 Step4

YOURVAOWNSTHISPROCESS.

MapClientMarket ManagingYourVANumbersPerMonth AdditionalTools

Page 24: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

CAMPAIGN PRIORITISER

PART 4:

Copyright © 2018. All Rights Reserved. Recruitment Marketing International

THE

Page 25: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

18Copyright © 2018. All Rights Reserved Andy Whitehead.

Recruitment Marketing International

TheClient/CandidateCampaignPrioritiser™

Client1

Client2

Client3

Candidates

Candidates

Candidates

vv

1

TheObjectives

5

3

2

4

Page 26: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

Copyright © 2018. All Rights Reserved Andy Whitehead.Recruitment Marketing International

Notes

Page 27: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

Copyright © 2018. All Rights Reserved Andy Whitehead.Recruitment Marketing International

Notes

Page 28: THE MARKET MAPPING, DATABASE & LINKEDIN BUILDER · Recruitment Marketing International The 3-Step Data Analyser™ Step 1 Map Client Market Step 2 Identify the Gap (LinkedIn and Database)

RECRUITMENT MARKETING INTERNATIONAL

Copyright © 2018. All Rights Reserved Andy Whitehead. Recruitment Marketing International