the market development miracle worker - wwli...the market development miracle worker bonnie taylor...

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BONNIE TAYLOR WASHINGTON WOMEN’S LEADERSHIP INITIATIVE WWLI.ORG | [email protected] Advertising & Media Agricultural, Equestrian Consumer Products Entertainment Environmental Financial Services Information Services Manufacturing, Retail, and Distribution Non-Profit Organizations Professional Services (Corporate Advisory, Consulting, Engineering, Marketing, Public Relations, and IT) Real Estate and Construction Market Development Corporate Branding Strategic Planning Business Development Start-Ups Creative Direction Product Launch Marketing Operations Consumer Product Design Marketing Data Analytics Global Expansion INDUSTRY EXPERIENCE FUNCTIONAL EXPERIENCE EDUCATION BA, Marketing New Mexico State University The Market Development Miracle Worker Bonnie Taylor loves growing businesses. It’s been her passion for over 25 years in a career that’s spanned local, national, and international market development. Her expertise as a marketer has been sought out by Fortune 100 corporations and private companies alike. As the Chief Marketing Strategist and Founder of the Washington D.C. Metropolitan-based marketing firm, CCS Innovations, she spends each day solving business puzzles and her clients’ challenges, sourcing skills earned throughout her experience-rich marketing career. Bonnie is an internationally published authority on marketing, branding, and corporate expansion. She is the author of the best-selling book, I Think I Need Marketing and host of the I Think I Need Marketing Radio Show. BOARD POSITIONING & INFLUENCE KEY BUSINESS TRANSACTIONAL EXPERTISE Bonnie is well suited for corporate, not-for-profit organizations, and membership associations seeking guidance in marketing, branding, and business expansion. With a track record of success working with several Fortune 500 companies as a strategic lead, she is often called upon by business owners and executives as a consultative partner to expand B2C and B2B presence. She has fostered multi-year business relationships with Fortune 100 and Global 500 C-Suite executives and is well-connected to CEOs, COOs, and CMOs within a variety of industries. BOARD & COMMITTEE PROFILE George Mason University School of Business (August 2018 – Present) Women's Advisory Board, Communications Washington Women’s Leadership Initiative (2018 – Present) Executive Member, Communications Committee Rotary International (2015 – present) Public Relations Chair National Association of Women Business Owners (2017-present) Grl-Pwr Foundation, Inc. (March 2013 – August 2015), Communications Chair Loudoun Therapeutic Riding Foundation (November 2012 – December 2014) Vice President, Board of Directors Her diverse background includes leading strategic marketing for established Fortune 500 commercial brands such as Coca-Cola and Revlon. In addition, Bonnie has worked with multiple Fortune 100 Professional services corporations as well as small and mid- size businesses. She has set and managed annual marketing budgets from start-up through $30 million annually. Bonnie has a track record of successfully guiding the expansion of multiple companies into a global presence, earning Inc. 500 and Business Journal ‘Fastest Growing Company’ awards along the way.

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Page 1: The Market Development Miracle Worker - WWLI...The Market Development Miracle Worker Bonnie Taylor loves growing businesses. It’s been her passion for over 25 years in a career that’s

BONNIETAYLOR

WASHINGTON WOMEN’S LEADERSHIP INITIATIVE

WWLI.ORG|[email protected]

• Advertising&Media• Agricultural,Equestrian• ConsumerProducts• Entertainment• Environmental• FinancialServices• InformationServices• Manufacturing,Retail,and

Distribution• Non-ProfitOrganizations• ProfessionalServices

(CorporateAdvisory,Consulting,Engineering,Marketing,PublicRelations,andIT)

• RealEstateandConstruction

• MarketDevelopment• CorporateBranding• StrategicPlanning• BusinessDevelopment• Start-Ups• CreativeDirection• ProductLaunch• MarketingOperations• ConsumerProductDesign• MarketingDataAnalytics• GlobalExpansion

INDUSTRYEXPERIENCE

FUNCTIONALEXPERIENCE

EDUCATION

BA,MarketingNewMexicoStateUniversity

TheMarketDevelopmentMiracleWorker

BonnieTaylorlovesgrowingbusinesses.It’sbeenherpassionforover25yearsinacareerthat’sspannedlocal,national,andinternationalmarketdevelopment.HerexpertiseasamarketerhasbeensoughtoutbyFortune100corporationsandprivatecompaniesalike.AstheChiefMarketingStrategistandFounderoftheWashingtonD.C.Metropolitan-basedmarketingfirm,CCSInnovations,shespendseachdaysolvingbusinesspuzzlesandherclients’challenges,sourcingskillsearnedthroughoutherexperience-richmarketingcareer.

Bonnieisaninternationallypublishedauthorityonmarketing,branding,andcorporateexpansion.Sheistheauthorofthebest-sellingbook,IThinkINeedMarketingandhostoftheIThinkINeedMarketingRadioShow.

BOARDPOSITIONING&INFLUENCE

KEYBUSINESSTRANSACTIONALEXPERTISE

Bonnieiswellsuitedforcorporate,not-for-profitorganizations,andmembershipassociationsseekingguidanceinmarketing,branding,andbusinessexpansion.WithatrackrecordofsuccessworkingwithseveralFortune500companiesasastrategiclead,sheisoftencalleduponbybusinessownersandexecutivesasaconsultativepartnertoexpandB2CandB2Bpresence.Shehasfosteredmulti-yearbusinessrelationshipswithFortune100andGlobal500C-Suiteexecutivesandiswell-connectedtoCEOs,COOs,andCMOswithinavarietyofindustries.

BOARD&COMMITTEEPROFILE

• GeorgeMasonUniversitySchoolofBusiness(August2018–Present) Women'sAdvisoryBoard,Communications

• WashingtonWomen’sLeadershipInitiative(2018–Present) ExecutiveMember,CommunicationsCommittee

• RotaryInternational(2015–present) PublicRelationsChair

• NationalAssociationofWomenBusinessOwners(2017-present)• Grl-PwrFoundation,Inc.(March2013–August2015),

CommunicationsChair• LoudounTherapeuticRidingFoundation(November2012–December2014)

VicePresident,BoardofDirectors

HerdiversebackgroundincludesleadingstrategicmarketingforestablishedFortune500commercialbrandssuchasCoca-ColaandRevlon.Inaddition,BonniehasworkedwithmultipleFortune100Professionalservicescorporationsaswellassmallandmid-sizebusinesses.Shehassetandmanagedannualmarketingbudgetsfromstart-upthrough$30millionannually.Bonniehasatrackrecordofsuccessfullyguidingtheexpansionofmultiplecompaniesintoaglobalpresence,earningInc.500andBusinessJournal‘FastestGrowingCompany’awardsalongtheway.