the making of a modern publisher: atlantic media's quartz
DESCRIPTION
Over a year ago, Atlantic Media placed a bet that a digital-first, mobile-oriented publication geared to business executives on the go would be a hit. From a focus on custom created content to a re-imaging of the traditional homepage, the company has grown advertiser base, audience and revenue. Quartz publisher Jay Lauf presents on how injecting editorial thinking into advertising has helped it become the very model of modern publishing.TRANSCRIPT
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visual.
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visual.
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atomic.
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atomic.
things that make people feel outraged things that make people feel nostalgic things that make people feel smart things that make people feel overjoyed things that make people feel surprised things that make people feel informed things that make people feel warm inside things that make people feel validated things that make people feel insecure things that make people feel part of a group
emotional.
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emotional.
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emotional.
best practices
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relevance
quality
=
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unobtrusive
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transparency
A FILL-THE-SCREEN CANVAS
ENGAGE
sparks engagement, promotes interaction, builds awareness
YOUR BYLINE
BULLETIN
seamlessly integrated with Quartz editorial content
