the long run 4c call webinar series: huilo huilo biological reserve community integration

Huilo Huilo Biological Reserve LRI CALL- ZEITZ FOUNDATION

“Why being an integral part of the community

is important to Huilo Huilo.“

Alexandra Petermann Reifschneider

Ph.D. In Land Use Economics Albert-Ludwig Universität Freiburg

C.E.O. Huilo Huilo Biological Reserve

March 5th, 2014 www.huilohuilo.com 1

100.000 hectares of Private Conservation Area. Landscapes of great contrast, with high biodiversity, lakes of glacial origin, ancient forests and a myriad of streams and rivers.

Huilo Huilo Biological Reserve

www.huilohuilo.com 2

Zona de Mayor

Biodiversidad de Chile

Reserva de la Biósfera

Unesco 2007

Ecorregión Valdiviana

R.B. HUILO HUILO

Patagonia

Panguipulli Región de los Ríos CHILE


Unique Natural and Cultural Heritage

• The Valdivian Rainforest Ecoregion is one of the 25 most valuable and threatened ecoregions of the planet.

Considered globally, "hotspot” on biodiversity (Myers et al., 2000).

Chucao, only exists here and is

fully adapted to live on the forest

floor.

Pudu, is the world's smallest

deer and is endemic to this

forest.

Güiña, one of the smallest wild

cats in the world.

Monito de monte, is the more primitive marsupial

on earth, considered a living fossil, representative of

the first marsupials that inhabited South America.

Endangered.

• This ecoregion hosts the most extraordinary and representative biodiversity of the planet. Dinerstein et al. (2001)

• The natural isolation for several thousand years, developed unique plant and animal species on the planet.

• It is a globally virgin forest, because it is one of the large, ecologically intact natural forests remaining on Earth.

(Bryant et al., 1997)


Unique Heritage: Patagonian Rainforest

http://images.google.cl/imgres?imgurl=http://www.fauna-australis.puc.cl/images_1/especies/esp_peligro/monito.jpg&imgrefurl=http://www.fauna-australis.puc.cl/castellano/areas_investigacion/con_es_peli.html&usg=__alS9HOr4NK8wKalYnQqYES5LXWo=&h=300&w=450&sz=30&hl=es&start=3&um=1&itbs=1&tbnid=oJ9ABYT05NmBtM:&tbnh=85&tbnw=127&prev=/images?q=monito+de+monte&um=1&hl=es&cr=countryCL&sa=N&tbs=isch:1

District of Panguipulli (Situation around the year 2000)

- Human Development Index (HDI) is one of the lowest in the country, according to official government data.

- Out of 333 districts, Panguipulli ranks nº 319. High poverty and unemployment, low education and health coverage.

- Alcoholism prevalent.

- Safety Indexes (per 100 thousand inhabitants)

• Rape: 31,5 v/s 17,2 National

• Domestic Violence: 1.882 v/s 676,1

- Education: Illiteracy rate 14% > 4,5% Nacional

SIMCE: 10 to 20 points under national average Average Scholarity : 6,9 years


Unique Heritage and an underprivileged community


History

From a timber cutting past towards a sustainable tourism future


History

• Since the early twentieth century the main economic activity in this sector was the intensive exploitation of native forests.

• In fact the two neighboring towns, Puerto Fuy and Neltume, which derives its name from the Mapudungun means "Go to Freedom" (Neltún: leave free, Men: go there), start as logging camps.

• The decay of this activity from the late twentieth century led to

high unemployment in the area that generated a problematic situation in the sector.

From a timber cutting past towards a sustainable tourism future


History

Dilemma: ¿ How to conserve this unique place with the local people for the future generations?

• To conserve a place it is necessary to work together with the community, and it should involve an economic activity that also benefits the local people. There may be an economic activity associated to conservation.

• In this sence, a natural economic alternative was tourism, but not any kind of Tourism. Sustainable Tourism is the one that focuses in conserving the local values of this unique place.

• However, the immediate answer of some experts was that the only alternative was to make an urban development subdividing the Pirehueico lake shore, like it has been done in most of southern Chile lakes, and that the forest didn’t have any real value for tourism .

STRATEGY: Development of a Sustainable Tourism Destination through

the conservation and enhancement of Unique Heritage of the Patagonian Rainforest, based in the local community.


At year 2000 Huilo Huilo Biological Reserve is born

Development amidst the forest (second home).

Bosque de Los Renovales Subdivision, 2000


Sustainable Tourism: Discovering the Patagonian Rainforest

Loteo Los Renovales, 2000 ,


Unique architecture which is an experience in itself, and shows nature from different perspectives.


Magic Mountain Lodge 2004



Nothofagus Hotel & Spa 2008




Canopy Village 2009




Activities based on Natural Attributes

Developing a concept of Snow Adventure Centre and Snow all year, involving a mountain experience from different perspectives, making randonee, walks with snowshoes, tour in Darwini, sledding, following animal prints in the snow, live snow and mountain in all their dimensions.



Snow Adventure Centre

Creating rutes associated with nature and culture, such as the botanical trail, cultural path and the spirits trail route.



Sculpture Park: Sendero de los Espíritus, 2008, 2011

Design of magical spirits that match unique natural attributes of the area and rescue its ancestral traditions, thus inviting the visitor to see and know charming details of the ecosystem.



Magical Spirits

Documentation of Nature and Culture through the creation of books and documents as The Book of Ferns, The Huemul, Birds Books and so on.

NÜTRAMKAFE Mitos Mapuches

KALLINKO EL LAGO SAGRADO

CARTOGRAFÍA PATRIMONIAL PANGUIPULLI



Publications

Creation of Nature and Culture Interpretation Centers



Interpretation Centers

Development of unique conservation projects with international recognition. The Huemul (Deer) Conservation Center, whrere the reproduction of this species in a monitored environment was for the first time possible, developing a tool for conserving this species in extinction threat and which is part of our national emblem.

1er Cierre – 64 ha

11 HUEMULES

2do Cierre

34 ha

3 HUEMULES


Conservation: Huemul Conservation Centre

Conservation Centre of the Darwin Frog 2011- 2012

Terrario


Conservation: Center of the Darwin Frog

More than 90% of people working at Huilo Huilo belong to neighboring communities.

Community relationships that rescue and highlight the value of local culture, simultaneously catalyzing a new conservation-associated economic future through special interest tourism.


Integration of Local Community

Touristic Activity

Community relationships that rescue and highlight the value of local culture, simultaneously catalyzing a new conservation-associated economic future through special interest tourism.


Integration of Local Community

Workshops: magical spirits, beekeeping, embroidery, wood carving, etc.

Workshops

MAGICAL SPIRITS MAPUCHE ARTISANS www.huilohuilo.com 24

Integration of Local Community Magical Spirits

Choir Festival, Singing Chucao Performing Arts Festival Forest Festival, Contest Floats And Costumer

Literary Competition Contest Poerches And Gardens Painting Contest, Live The Snow


Integration of Local Community: Cultural Events

Forest Festival (2011-2012-2013)


Integration of Local Community: Cultural Events

Huilo Huilo Pillars, May 2007

Huilo-Huilo Biological Reserve: Three Pillars

A Sustainable Turism Destination: Three Pillars


Economic Activity: Sustainable

Tourims

Integration of

Local Community

Nature

Conservation

Vision and Mission

VISION: Making the Huilo Huilo Biological Reserve an icon of sustainable development worldwide, based on the synergy and balance of its three pillars: conservation of natural and cultural heritage, local community integration and development of sustainable economic activity throughout the time, mainly tourism, generating a World Class Sustainable Tourism Destination.

MISSION: To preserve, highlight and spread the Natural and Cultural Heritage only present in Huilo Huilo Biological Reserve through a magical experience for our visitors, with the objective that the discovered values are transmitted and disseminated (to family and friends) once back in their place of origin and involve a commitment to conserve it. At the same time generating economic activity compatible with the conservation of this heritage, allowing the development of surrounding communities and the real sustainability of this heritage in the long run.


Strategic Areas

HUILO HUILO BIOLOGICAL RESERVE

SUSTAINABLE TOURISM

Work force: 150 people

HUILO HUILO FOUND

ATION

Work force: 150 people

INFRASTRUCTURE BY NELTUME CARRANCO

AND COFOMAP

Work force: 80


• Acommodation • Food and

beberage • Excursions and

Tours • Subdivision for

second home

• Conservation projects

• Community Integration projects

• Educational projects.

• Cultural festivals.

• Forestry • Energy • Maintenance of

roads and bridges • Fuel pump

From logging to sustainable tourism, reconversion of economic activity.

Composición Laboral 2002 2010

Source: Estudio de empleabilidad Fundación Huilo Huilo 2010.

NELTUME PUERTO FUY


Results

Retraining and multiplier effect, creating ventures. Testimonies:

• Ana Zambrano (Owner of La Cabaña Hostel) "I start with a restaurant which over the years became a hostel. I started with two rooms. Now look what I have!", notes Ana with proud observing her 7 full equipped rooms for tourists.

• Loreto Borel (26 years old, Chief Excursions Huilo Huilo) "... Because of this, the life of many people, including myself, has changed for the better. I never thought to study tourism. My grandfather Ruben was a truck driver in the timber industry and my mother worked as a secretary for a company in the same sector. With the advent of this project, I saw the option to stay here and have a better future. "

• Jacob Salgado (34 years old, Tour Operator) "I worked in a sawmill and then for six years, I was employed by the Huilo Huilo Reserve as a guide until I stated with my own touristic business"


Results

Sustained growth and less seasonality of tourism activity at the Reserve

2004 2005 2006 2007 2008 2009 2010 Crec Prom 2006 -2010

P.N.Torres del Paine* 98.065 107.091 114.380 128.396 141.026 140.714 144.109 8%

R.Los Flamencos - Valle Luna (SPA)** 61.980 68.005 66.869 73.131 89.824 84.666 104.285 11%

P.N.Rapa Nui* 22.384 27.394 30.351 36.412 46.283 43.869 46.886 18%

P.N.Villarrica* 58.206 54.251 27.326 37.732 59.097 49.109 80.669 6%

R.B. Huilo Huilo 5.068 5.648 7.731 6.980 13.854 18.835 22.483 57%

* Fuente: CONAF Estadísticas de Visitantes al Sistema Nacional de Áreas Silvestres Protegidas del Estado.

** Solo Valle de la Luna

• 57% average growth between 2006 and 2010

• During January and February of 2011 there were over 33,000 visitors, in comparison making us the second most visited natural area in the country, after Torres del Paine and over Easter Island, Villarica National Park, and the Flamingos Reserve and Valley of the Moon ( San Pedro de Atacama). Now we haver around 40.000 visitors yearly.

• In July (Winter season) we have more visitors than in January (Summer season) of the previous years.


Results

Neighboring communities have population growth that doubles the rate of the Panguipulli district

FUENTE: Diagnóstico Turístico Neltume – Reserva Biológica Huilo Huilo – Puerto Fuy. Desarrollado por Universidad Tecnológica Metropolitana y Fundación Huilo Huilo. Febrero 2011.


Results

2002 2012 Growth Panguipulli 33.273 35.185 5,7% Neltume / Puerto Fuy 3.495 3.855 10,3%

NATIONAL:

• GREEN SEAL: Environmental Protection 2010-2011 2010 Huilo Huilo Susstainable Tourism 2011 Southern Huemul Conservation Project 2011 Darwin´s Frog in situ Conservation Project

• FEDETUR 2011 2011 Huilo Huilo Biological Reserve, Award as Chile´s most sustainable destination


Awards and Recognitions

• Ecotrophea 2012 Deutsche Reiseverband (DRV)

• Virgin Holiday Responsible Tourism Award 2012

INTERNATIONAL:

• Member of the Long Run Iniciative 2012 Zeits Foundation


• Virgin Holiday Responsible Tourism Award 2013

Awards and Recognitions

"Why being an integral part of the community is important to Huilo Huilo.“

• From the beginning onwards, the rationale for the project was to achieve the conservation of the Huilo Huilo Biological Reserve along with the community.

• It is important to count on the local people because they know the place, the story, the traditions , they want to live and stay there and they provide and ensure continuity to the project.

• Tourism is an inclusive economic activity, it generates a wide range of other associated activities where many people can work in. It is also inclusive in gender and age terms. In this sence, the original activity (timber cutting) paradigm has changed with Tourism. Before, the main work force were men and young people, taking into account all the collateral effects that it implies. Now all the community is involved.


"Why being an integral part of the community is important to Huilo Huilo.“

• 90% of the current work force at Huilo Huilo Reserve comes from Neltume and Puerto Fuy, the neighboring towns.

• Only for specific positions, external people with skills and knowledge to train and prepare the others are recruited.

• HHBR supports local entrepreneurship by hiring the local outdoor activities providers, promoting the local accommodation alternatives, among others.

• Huilo Huilo Foundation has an important role in the integration of the community through their activities such as: all year long handcraft workshops for local people, educational projects supporting the local schools and organizing different cultural events and festivals through the year were everyone is welcome.

• HHBR believes and supports a sustainable local development in benefit of the current and future generations.

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DIRECT LOCAL BENEFICIARIES

ACTIVITIES BENIFECIARIS

Workshops for adullts in: magical spirits, beekeeping, embroidery, wood carving, felt

69 people participated in the workshops in 2013 ( 3.000 Magical Espirits were produced last year)

Artistic Workshops for kids: dance, theater, guitar, violin, fabric and yoga.

205 kids

Support Educational programs in local schools 50 students

Integration Program: “Magic Andes” with disabled children.

25 kids

Health Programs “Friendship and Oral Health” that gives dental care for free. With the support of Harvard School of dental Medicine (USA) , Columbia University College of Dental Medicine (USA) and Universidad del Desarrollo (Chile).

147 kids and 25 dental prosthesis for adults

Participation in local festivals . Three in the year: Choir Festival, Forest Festival and Arts Festival .

1000 participants


"The world still hides magical places, where life flows at its natural rythm... …we invite you to be part of this world"

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Thank you!

www.huilohuilo.com

the long run 4c call webinar series: huilo huilo biological reserve community integration

Travel

unique heritage

unique place

unique plant

high biodiversity

high unemployment

representative biodiversity

intact natural forests

sustainable tourism