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WQ Mag is for today’s woman – confident, sophisticated, educated women who want a publication that keeps in-touch and in-step with their lives. A full-color, glossy, digest sized, editorially driven publication, WQ Mag has become the area’s leader in female demographic target marketing.

Created in 2003, WQ Mag readers look to our print magazine for the information they need to make informed decisions. Focusing on the important issues facing today’s multitasking modern woman, WQ Mag’s content offers a relevance and an understanding of the life she leads. Filled cover to cover with articles, profiles, and special features that tap into her thoughts, emotions and curiosities, WQ Mag informs and educates with a “feel good” vibe and upbeat style.

Designed for women at every age and every stage, this glossy, editorially driven handbag-sized magazine is truly the little magazine that brings big results.

• 30,000 Copies Per Issue

• 120,000 Potential Targeted Readers

• 2,000+ Distribution Locations in Sarasota, Bradenton and Venice

• Weekly Distribution

• Placed in 500+ Healthcare Locations

• 300+ Distribution Locations in Lakewood & Palmer Ranches, Siesta & Longboat Keys

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readership

• “Women buy or influence the purchase of 80% of all consumer goods. That includes 51% of consumer electronics and 75% of over-the-counter (OTC) drugs. Women also influence 80% of all health care decisions.”

• “Women actually buy 50% of all cars and influence 80% of their sales.”

• “Women buy 50% of all PCs.”

• “48% of stock market investors are women. Half of all women own mutual funds.”

• “In families where both spouses work, wives out earn their husbands in 22.7% of these households.”

• “40% of households with assets over $600,000 are headed by women.”

• “Women start businesses at twice the rate of men (every sixty seconds) for a total of 9.1 million of them. Female-owned and female-run businesses generate $3.6 trillion annually and employ 27.5 million people in America (more than all the fortune 500 companies combined.”

• “About 65% of the market in herbal remedies, vitamins, minerals and amino acids are women.”

• “Women make up a full 50% of the online population.”

Source: Eveolution – The Eight Truths of Marketing to Women Authors by Faith Popcorn and Lys Marigold.

Gender – 96% FemaleAge – 93% ages 18 – 49, median age 37Education – 89% attended collegeHousehold Income – 58% $0K+, 38% $75K+, 24% $100K +,

median HHI $60KEmployment – 69% Full-time, 17% part-time, 10% studentsChildren – 59% have at least one childAge of Children – 26% Expecting, 84% 1-12 yrs., 18% 12-17 yrs.Loyalty – 86% read WQ Mag every issueBehavior – 49% were influenced to purchase by WQ MagSource: WQ Mag reader survey, 10,000 respondents

Reader Profile

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(Glamour Girls Clique)Hair, beauty secrets, fashion tips and much more are within the glamour girls department. The WQ Mag reader, stylish, savvy, and always well-connected, realizes personal style isn’t always about being trendy. Practical? Yes. Sensible? Of course. Fun? Absolutely! Not only does she want to know what’s hot and what’s not in fashion, but also where the best deals can be found. Juggling career, family and fun, she balances multiple interests and wears multiple hats. Old enough to know what she wants, she’s young enough to enjoy it.

They say beauty is only skin deep and that why you need to know the do’s and don’ts of looking your best and taking care of the skin your in. Get up-to-date beauty advice from the experts and practical information on cosmetic issues to help you make informed decisions. Articles and advice from some of the area’s leading physicians, aestheticians, and cosmetic specialists about techniques, procedures, and both surgical and non-surgical treatments for feeling and looking your best.

(Women at Work & Cha-Ching Chics Cliques)Profiles, features, and strategies to better your life, advance your career, and find financial success. Dedicated to money and career matters, WQ Mag’s Women at Work department provides women with the tips, advice and tools needed to make informed decisions about their personal finances and careers

(Healthy Hotties & Holistic Goddesses Cliques)The WQ Mag reader knows that living a longer, healtheir life is more than just eating right, excercing and getting enough rest. Inspiring readers to live a healthy, balanced lifestyle, the pages of WQ Mag’s Healthy Hotties department brings her information on the latests research, expert medical advice, and alternative health choices. From eating tips and exercises for relieving the stress of life, she can find sensible advice and real solutions for herself and her family.

WQ Mag’s Life department is content is universally real. Touching on many topics, it touches each and every life. A potpourri of family, relationships, lifestyles, and everything in between, it’s content for keeping you in-touch and in-step with your life.

Chicks with Chicklets CliqueArticles, advice and tips about the oh, so life altering experience that is motherhood.

Love Birds CliqueContent about love and relationships that helps, encourage and develop healthy partnerships.

Girlz Got Game CliqueGetting out and getting going. This department focuses on the active Sarasota lifestyles

Pet Pal Gals CliquePet care, activism, breading, pet fashions and much more.

Domestic Divas CliqueYour home is an extension of yourself. Filled with great ideas that are instant, functional and practical, it’s a mix of seasonal trends, real-life design and D.I.Y. creative ideas.

Green Girls CliqueDo you want to change the world? Make it better, cleaner and a greener place by starting with yourself. Learn and share all about environmentalism and eco-conservatism.

Single Sisters CliqueUnique perspectives for those who have never been married, widowed, divorced or haven’t found the “right one.”

Women at Play CliqueWhen it’s time to let loose, work is not part of the plan. Use our social calendar to plan your next outing with your girl friends. Get reviews of clubs, events and happenings around town to see what is worthy of your time.

Designing Women CliqueFor the creative at heart, it’s all about the art. From painting, sculpting, photography, video and film making, to music, graphic design, literature and more.

Silver Foxes CliqueWhether you are from the sandwich generation or the greatest generation, senior women needs are diverse and complex. Content to help seniors to get the most out of life.

WQ Mag.comWQ Mag.com is the embodiment of the WQ Mag print magazine philosophy reaching 25-55 age, educated, working mothers. Built on the foundation of the phenomenal growth of the social networking cultural experience, WQ Mag.com is the area’s first major magazine to provide our core audience a content-rich, one-stop destination from which to experience life online. Featuring a fun, supportive and life-enriching interactive community for women, the WQ Mag.com includes blogs, message boards, multimedia articles/content and much more.

A unique interactive online environment where content and culture come together, WQ Mag.com is not only a destination that informs and educates but also engages members to share their personal views, styles, stories and advice with each other thereby creating one of the most inclusive and vibrant online community for women anywhere.

reach yOur MarkeTevery hOur.every day.

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Uniquely partnered with it’s online community WQ Mag.com, WQ Mag has innovatively defined it’s print content department categories and directly linked them to its WQ Mag.com online community clique counterpart. This creative infrastructure allows advertisers more precise targeting within overall readership, greater response and a higher ROI.

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Why Social Networking?The phenomenon of online social networking - made extremely popular by sites like MySpace and Facebook has evolved to include more than the teenage stereotype looking to expand a network of online friends. People of all ages and backgrounds have discovered that they can enrich their lives through the contacts they make on social networking websites.

FacT: Adult internet users in the U.S. using social networking sites has more than quadrupled from 8% of users to 35% in the past four years.

Source: the Pew Internet & American Life Project’s December 2008 tracking survey.

FacT: In the U.S., two of the top 5 most visited websites are social network sites #1 Google (search engine), #2 Yahoo (portal), #3, YouTube (video hosting) , #4 MySpace (Social Network) and #5 Facebook (Social Network)

Source: Alexa.com, a subsidiary of Amazon.com that provides information on the web traffic to other websites.

FacT: More than one third (37%) of all social network users visit their profile every day.

Source: the Pew Internet & American Life Project’s December 2008 tracking survey.

FacT: Most people use social networking sites to connect and socialize with friends. (89% use the networks to stay in touch with friends, and 57% use it to make plans with friends.)

Source: The Pew Internet & American Life Project’s December 2008 tracking survey.

FacT: Women far outnumber men visiting social websites and that married women and women between ages 35 and 50 are the fastest-growing segment joining social networks.

Source: Survey by Rapleaf, a leading provider of search services on behalf of businesses and consumers that find information about people on the social web .

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Source: Auren Hoffman, BusinessWeek Special Report, “The Future of Social Networking – The Social Media Gender Gap” May 19, 2008

“Women’s behavior online more relationship-driven... spending more time building relationships... communicating with friends...making new friends....treating their network profiles as family home pages to share with friends and relatives. A dollar spent marketing to a female user goes a lot further.”

Personal ProfilesThis is the heart and soul of the social network experience. It’s a sanctuary for our members to express their thoughts and feelings, personalize with widgets & gadgets, post their own photos & videos, and show off their network of friends.

And with our added privacy settings, these profile pages can reflect their personalities and their interests in a fun, safe online community.

GroupsWQ Mag has a group for every age and every stage. Our original fifteen WQ Mag featured groups are only the beginning. Once a member has signed in they’re encouraged to join or start as many groups as they would like. For advertisers, this means

precise and easily defined market segmentation, less cost to reach your core consumers and a greater return on each advertising dollar spent.

ChatWhy just text when you can chat instantly with your groups, family and friends! Connect instantly and join the discussion in real time. Chat with your core friends, your Chic Cliques or the whole WQ Mag community. It’s the perfect way to connect,

share and express your opinion!

ForumsDon’t have time to chat? Get into the discussion on our online forums and find out what everyone is talking about! Jump in anytime and catch up with what people are saying. Our forums are a geat way to get into your favorite topics and keep up

with the discussion on your time.

Multimedia ContentWQ Mag.com is for today’s woman; confident, sophisticated, educated. When she manages to grab a few minutes, she’s looking for features with relevance and an understanding of the life she leads. With new content posted daily, WQ Mag has

the mulitimedia content that keeps her in-touch and in-step with her busy life. WQ Mag.com – it’s what she wants when she wants it – it’s life at her fingertips.

Publish photos/videosFrom your camera - to your profile - to friends far away. Share photos & videos of your great escapes or your everyday adventures. Make the most of your digital memories and post them online to share with the WQ Mag community.

BlogsExpress yourself ! Creating a blog on the site is easy and fun and only requires a few intuitive steps. Become the writer you’ve always wanted to be. Use your blog to promote your business, share ideas and get opinions from other WQ members.

EventsPlanning a celebration? Have an open house for your business? From casual get togethers, major bashes and all the everyday fun in between are a piece of cake with WQ Mag for getting the word out for your next event. Just post your event on

WQ Mag. Privacy settings let you choose who can view it. Even sending out invites in a snap. Then just sit back and keep track of who’s in and who needs a nudge to join the fun.

RSS Feeds/GadgetsFound an interesting webpage? Found an online gadget you just can’t live without? You don’t have to! Keep in touch with everything that’s important with RSS feeds and online widgets/gadgets. See at-a-glance updates of what you need to know

when you need to know it all from your personalized profile page. From weather to horoscopes to quotes of the day Add fun bits of content to your page that really shows off our personality!

NewslettersThe Daily Scoop is a free daily newsletter designed to keep you up to date on current trends local events contests and coupons. A great one-stop shop for everything from member contests, giveaways, to exciting money saving partner deals

and “members-only opportunities our Daily Scoop newsletter is a cost effective marketing tool with immediate impact potential. 10,000+ subscribing members receive updates straight to their inbox of the latest and greatest that WQ Mag and our partners have to offer keeping them engaged, informed and entertained.

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WQ Mag.com features: Life at your fingertips.

Glamour GirlsFind out what’s hot and what’s not on fashion and where the deals can be found. What’s in and what’s out on hair styles and beauty secrets, and learn about the latest aesthetic procedures available. Learn from

our experts or share your thoughts with our online community of women.

Women at WorkJoin this clique, build your business and help other business women by sharing your experience, expertise and business savvy. Promote your business through your profile page and our targeted promotional

opportunities.

Healthy HottiesLearn about the health and medical issues that affect you and your family from our local professionals and national columnists. Get healthy by joining our Fit Chicks group where support and accountability comes

from members like you as well as our nutritionists, trainers and fitness experts.

Chicks with ChicletsFor all of the mommies out there, here is what you have been looking for. Share with other moms what you have learned by being a mom. Take advice from our experts about the million and one things it takes to

raising little Chiclets. And finally, find out about how to help keep your sanity through our “Mommy Time” events and promotions.

Love BirdsGet expert advice from our columnists on love and relationships. Share with other women stories that help, encourage and develop healthy partnerships. Share by living, laughing and loving.

Holistic GoddessesJoin a group of women who get in touch with their inner self. Learn about alternative care, meditation modalities, and conscious living.

Girlz Got GameThis group of women says, “Bring it on.” Whatever sport you play, you can find women with the same interests as you in this community. Create a league, look for games, chat about who’s got game!

Pet Pal GalsAre you an animal lover? Then join this group and be a part of the kitty cat club or whatever pet circle that you fancy. Also learn more on pet care, activism, breading, pet fashions and so much more.

Domestic DivasThis is not your grandmothers quilting club. Get together with other women and share ideas and techniques on everything from cooking and baking to remolding and interior design, and yes even quilting!

Read the articles and watch the “How to” videos from our professionals and Domestic Divas just like you.

Green GirlsDo you want to change the world? Make it better, cleaner and a greener place by starting with yourself and join the Green Girls Clique. Learn ways to conserve, create less waste and teach others to do the

same. Share and spread your knowledge of environmentalism and eco-conservatism.

Single SistersNever been married, widowed, divorced or haven’t found the “right one,” then get together with a group of new friends, the Single Sisters. Share, laugh, cry and party with the sisterhood.

Women at PlayThis clique is the exact opposite of the Women at Work Clique. Work is not part of the plan. Use our social calendar to plan your next outing with your girl friends. Get reviews of clubs, events and happenings

around town to see what is worthy of your time.

Designing WomenIt’s all about the art. Painting, sculpting, photography, video and film making, music, graphic design, literature and the list goes on and on. If you are a female artist, then this site is for you. Create your profile page and

let everyone know about you and your art. Learn from each other and from our professionals from our articles and videos.

Cha-Ching ChicsThis clique is about money. It is about the understanding of how money works. Learn how to invest, save and spend from our professionals in the banking and financial world. Join an investment club;

Learn how to pay for your child’s college education; Understand the home purchasing process or just learn about how to purchase a car.

Silver FoxesThis community of women share their years of experience. Whether you are from the sandwich generation or the greatest generation, senior women needs are diverse and complex. Learn, share and help

other senior women to get the most out of life.

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