“entendre”  In  French  the  verb  to  listen  is  entendre,  from  the  same  root  as  “entender”,  to  

understand  in  Portuguese.  

 “sen;re”  

The  Italians  go  a  step  further.  They  use  the  verb  ‘sen;re’,  both  for  listen  and  feel.

The  Listening  Agency  is  a  consultancy  specialized  in  helping  brands  to  understand  and  engage  with  people  in  the  digital  age.  We  employ  ethnographic  and  innova;ve  qualita;ve  research  methodologies  to  get  closer  to  the  lived  experiences  of  people  allowing  our  clients  to  beFer  understand    their  aGtudes  and  behaviors  as  consumers  and  as  communicators.  Based  in  São  Paulo  we  are  also  an  affiliate  of  TWResearch  in  London.    

PEOPLE LISTENING BRAND LISTENING

TREND AUDIT

BRAND EXPRESSION

DEEP LISTENING

DISCUSSIONS

COLLECTIVE VOICES

INSIGHT BRAZIL

BUSINESS STATEMENT

The Listening Agency

Market Trends and consumer behaviour

Ethnograhic Research Diaries, Vídeo Portraits, Digital Research

Reports about the Brazilian market and Brazilian consumers

Collaborative Projects Online and Offline panels

Brand Essence Presence and Positioning

Benchmarking & Desk Research Media Planning Pitch Preparation

Focus Groups Depth Interviews Street Interviews (Vox-Pops)

CONVERSATIONS WITH…

PEOPLE LISTENING BRAND LISTENING +

CROWD LISTENING

Quant Studies – face to face / online

“Open  has  revolu;onised  everything  we  do…  culture  doesn’t  exist  in  a  vacuum  and  that’s  what  our  open  plaPorm  gives  us  is  a  conversa;on  and  there’s  really  only  a  point  to  a  conversa;on  if  its  two  people  listening  to  each  other”  Catherine  Shoard,  The  Guardian,  Reino  Unido  

Digital Debates

Clients Our clients reflect a broad range of market sectors both here in Brazil and internationally

Media & Technology

FMCG

Culture & Sport

The Youth Market

Marketing & Communications

NPD – all stages and from new mobile aps to new clothing lines

Trends & benchmarking – comparative studies

Branding studies– values, competitive mapping

Projects We provide that inform decision making and brand strategy across various market sectors

Communications – marketing, events e campaigns

Audience Profiling – behaviour, needs, segmentation studies

Product evaluation – from TV programmes to cultural events

Methodologies We use an array of methodologies speciofic the needs of each individual project

Traditional Methodologies– Focus groups and depth interviews

Ethnographic – participant observation, video diary & scrapbooks

Collaboration – creative methodologies such as panels and forums

Digital Tools – online discussions, monitoring of online behaviour

Desk e Desktop – research & insight from secondary sources

Listening + We also undertake our own projects exploring a range of changes in Brazilian society

Brasil@Home:  an  ethnographic  project  exploring  the  differences  and  transforma;ons  in  the  rela;onships  between  Brazilians  and  the  concept  of  home.

3iT:  An  exploratory  project  to  understand  the  rela;onship  between  an  ageing  popula;ons  and  new  media  technologies        

Digital  Lives:  an  ongoing  project  which  explore  issues  of  ethics,  e;queFe  and  the  opportuni;es  and  challenges  

associated  with  digital  media      

“When  people  talk  listen  completely.  Don't  be  thinking  what  you're  going  to  say.  Most  people  never  listen.  Nor  do  they  observe.  You  should  be  able  to  go  into  a  room  and  when  you  come  out  know  everything  that  you  saw  there  and  not  only  that.  If  that  room  gave  you  any  feeling  you  should  know  exactly  what  it  was  that  gave  you  that  feeling”    

Ernest  Hemingway:  "Mister  Papa",  LIFE  magazine  (1949)  

Ethnographic Research

The  Da  Silva  Family,  Londrina,  Paraná  

Conversations with The Listening Agency

We  don’t  just  react  to  trends.  We  also  like  to  ini;ate  interes;ng  conversa;ons  for  our  clients.  Recently  we  bought  Piers  Jones  of  The  Guardian  to  discuss  their  ‘Digital  First’  strategy  and  Facebook  applica;on  with  the  Brazilian  media.  

Conversations with The Listening Agency

The  challenge  of  crea;ng  engaging  content  isn’t  just  something  which  confronts  our  clients.  We  also  regularly  contribute  to  academic  literature  and  publica;ons  such  as  Meio  &  Mensagem,  Proxxima  (Brazil)  and  Contagious  (UK)          

Conversations with The Listening Agency

We  also  like  to  par;cipate  in  debates  about  contemporary  culture  via  our  par;cipa;on  in  events  such  as...  -­‐  Social  Media  Week,  São  Paulo    -­‐  “The  Transforma;ve  Power  of  Digital”  Terra    -­‐  New  Brand  Communica;ons,  SP  -­‐  TV  Social,  Brasília        -­‐  The  Marke;ng  Society  Annual  Conference,  London      

Ouvir  é  o  percurso  mais  seguro  e  mais  eficiente  para  ajudar  na  tomada  de  decisões  que  execu;vos  seniores  devem  fazer.  Ouvir  bem  pode  em  úl;ma  análise  significar  a  diferença  entre  uma  carreira  mais  longa  e  uma  mais  curta”  McKinsey  Quarterly  

Cultura Barulhenta