the liquor store model for social media marketing - becky mccray
DESCRIPTION
Becky McCray's Confluence 2014 talk, "The Liquor Store Model for Social Media Marketing" comes straight from her real-world, small-town business experience, where it has always been true that every customer can talk to every other customer and where community means something more than "follows" and "likes." She has presented twice at SXSW Interactive; at BlogWorld Expo events in New York, Los Angeles and Las Vegas; at 140 Conferences in London, New York, California and Detroit; and addressed the International Economic Development Council. She co-authored the award-winning book "Small Town Rules" with Barry Moltz. Watch video of her 2014 Confluence talk here: http://confluenceconference.org/2014-videos/becky-mccray-the-liquor-store-model-of-social-media-management/TRANSCRIPT
The Liquor Store Model for Social Media Marketing
@BeckyMcCray
You’re the owner now.
McCray
1. Be yourself.
McCray
2. Let customers learn their way.
McCray
3. Talk less about you, more about them.
McCray
Laurie Reyes
4. Think long term.
5. Do what’s right.
McCray
6. Get involved.
McCray
7. Be a good neighbor.
McCray
8. Focus on individual people.
McCray
Questions?
McCray
How many beers in a keg?
What’s a good wine for
Thanksgiving dinner? How many servings of wine are there in a wine bottle?
How much 180 proof do
I need to spike a trash
can full of punch?
What is the recipe for Mom’s Famous Margaritas?
Everyone matters.
McCray
Gift: Finding Time for Social Media
beckymccray.com/confluence