the lessons adland can learn from detroit
Post on 13-Sep-2014
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I think that there are some real lessons that the advertising and marketing communities can learn from Mayor Dave Bing and his re-imagining of Detroit. This is a presentation that I gave at AdTech London in September 2011TRANSCRIPT
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Death of Detroit A study in re-imagination and what lessons advertising can
learn
Amelia Torode
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IT STARTED WITH A FACEBOOK POST
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ONE END PRODUCT
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ONE MEANS OF GROWTH
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ONE WAY OF WORKING
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THAT IMPACTED EVERYTHING
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WHAT CHANGED?
The world went GLOBAL TECHNOLOGY enabled… The world went GREEN
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SOUND FAMILIAR?
So, what happened next…
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MAYOR BING HAD A VISION
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DID I MENTION THAT I LOVE TWITTER??
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INNOVATION FOCUSED
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TECHNOLOGICALLY ENABLED
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SUSTAINABLE
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WITH A SENSE OF SWAGGER
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5 LESSONS FROM DETROIT
1. STRUCTURE Bigger isn’t better, “…and friends” is smart
2. PEOPLE Fresh talent needed!
3. TECHNOLOGY Post-Digital – now, let’s deliver that
4. PRIDE Let’s start up-ing what it is we do
5. OUTLOOK Triple Bottom Line – people, planet, profits
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“Thank You ”
AMELIA TORODE@amelia_torodewww.ameliatorode.typepad.com