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THE AFFORDABLE WAY TO GET WIRED WITH A SOCIABLE PC. THE LENOVO ® IDEAPAD S9e * /S10e NETBOOK WHO YOU SHOULD SELL TO The primary target market is K-12 education, and the secondary target market is small business. These customers are looking for a portable, highly capable notebook that’s different and gets noticed. l Have basic computing needs: word processing, Internet surfing, Web video watching, blogging and social networking l Are family oriented: need a laptop that the whole family can use l Are cost-conscious: money to spend on a computer is short, but computing needs are no shorter WHAT THESE CUSTOMERS WANT An affordable and travel-size solution to get wired for Internet access and core computing functions at a low price point. PRODUCT POSITIONING TACTICS l Small and light form factor: perfect for education because it’s thin enough to fit in a backpack and weighs much less than an average stack of books l Education specific: small form factor allows eye contact between students and teachers, with the keyboard being comfortable enough for children to type on across a range of ages l Battery life: up to 6 hours of battery life supports an entire school day’s activity, among other uses l Top operating system support: the choice of Windows ® XP Pro*** or SUSE ® Linux Enterprise Desktop 10 by Novell ® for the education market; or Windows ® XP Home for the remainder of the commercial market l Lenovo Quick Start: when your system is switched off it allows you to check your e-mail, chat with your friends, view photographs and surf the Web without having to wait to boot your regular operating system; the Application Launcher is a convenient way to launch your favorite or most commonly used applications by pressing the Novo button ** l Two-button, multi-touch touchpad: allows you to gesture control Web pages and pinch recognition for increasing or decreasing the size of photos l LED-backlit display: offers longer battery life, maintains brightness longer, is mercury-free, has higher contrast and showcases more vibrant colors l Configurable with flash storage: provides lower power consumption, and no moving parts means higher mechanical reliability, lower weight and quicker access time l Integrated communication: optional Webcam, stereo speakers and microphone l Latest mobile connectivity: Bluetooth ® and Wi-Fi enabled l Functional possibilities: multiple ports and expansion areas * S9e is available in EMEA for Q4 CY2008 only, then will phase out for Q1 CY2009. ** Only available on models with HDD and XP Home. *** Customers with the Microsoft ® volume licensing agreement can upgrade from Genuine Windows ® XP Home to Genuine Windows ® XP Pro. Lenovo ® recommends Windows ® for everyday computing. S9e * /S10e NETBOOK

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Page 1: THE LENOVO IDEAPAD e/S10e NETBOOKcontent.etilize.com/Manufacturer-Brochure/1017181915.pdfTHE LENOVO® IDEAPAD S9e*/S10e NETBOOK WHO YOU SHOULD SELL TO The primary target market is

THE AFFORDABLE WAY TO GET WIRED WITH A SOCIABLE PC.

THE LENOVO® IDEAPAD™ S9e*/S10e NETBOOK

WHO YOU SHOULD SELL TOThe primary target market is K-12 education, and the secondary target market is small business. These customers are looking for a portable, highly capable notebook that’s different and gets noticed.

l Have basic computing needs: word processing, Internetsurfing,Webvideowatching,blogging andsocialnetworking

l Arefamilyoriented:needalaptopthat thewholefamilycanuse

l Arecost-conscious:moneytospendonacomputer isshort,butcomputingneedsarenoshorter

WHAT THESE CUSTOMERS WANTAn affordable and travel-size solution to get wired for Internet access and core computing functions at a low price point.

PRODUCT POSITIONING TACTICSl Smallandlightformfactor:perfectforeducation becauseit’sthinenoughtofitinabackpackandweighs muchlessthananaveragestackofbooks

l Educationspecific:smallformfactorallowseye contactbetweenstudentsandteachers,withthe keyboardbeingcomfortableenoughforchildrento typeonacrossarangeofages

l Batterylife:upto6hoursofbatterylifesupports anentireschoolday’sactivity,amongotheruses

l Topoperatingsystemsupport:thechoiceof Windows® XP Pro*** or SUSE® Linux Enterprise Desktop10byNovell®fortheeducationmarket; or Windows®XPHomefortheremainderof thecommercialmarket

l LenovoQuickStart:whenyoursystemisswitchedoff itallowsyoutocheckyoure-mail,chatwithyour friends,viewphotographsandsurftheWebwithout havingtowaittobootyourregularoperatingsystem; theApplicationLauncherisaconvenientway tolaunchyourfavoriteormostcommonlyused applicationsbypressingtheNovobutton**

l Two-button,multi-touchtouchpad:allowsyouto gesturecontrolWebpagesandpinchrecognitionfor increasingordecreasingthesizeofphotos

l LED-backlitdisplay:offerslongerbatterylife, maintainsbrightnesslonger,ismercury-free,hashigher contrastandshowcasesmorevibrantcolors

l Configurablewithflashstorage:provideslowerpower consumption,andnomovingpartsmeanshigher mechanicalreliability,lowerweightandquicker access time

l Integratedcommunication:optionalWebcam,stereo speakersandmicrophone

l Latestmobileconnectivity:Bluetooth® and Wi-Fienabled

l Functionalpossibilities:multipleportsand expansion areas

* S9eisavailableinEMEAforQ4CY2008only,thenwillphaseoutforQ1CY2009.

** OnlyavailableonmodelswithHDDandXPHome.

*** CustomerswiththeMicrosoft®volumelicensingagreementcanupgrade from Genuine Windows® XP Home to Genuine Windows ® XP Pro.

Lenovo® recommends Windows® for everyday computing.S9e*/S10e NETBOOK

Page 2: THE LENOVO IDEAPAD e/S10e NETBOOKcontent.etilize.com/Manufacturer-Brochure/1017181915.pdfTHE LENOVO® IDEAPAD S9e*/S10e NETBOOK WHO YOU SHOULD SELL TO The primary target market is

IT’S AN IDEAPADInspiredbyThinkPad®—thelegendarybusinessstaplethatletsyoucapitalizeonyourideas—IdeaPad™ispackedwithfeaturestoletyouflauntyourideas.

l ThereliabilitythatcomesstandardwithaThinkPad isnowpairedwithotherpriorities—style,eye-catching appeal,accessibility,inspirationandexcitement

l TheIdeaPadisbuiltaroundthesuccessesandfailures ofLenovo’scompetitorsoverthepast12years

MARKETPLACE DIFFERENTIATIONl Abetterkeyboard:itis85%thesizeofanindustry- standard,full-sizedkeyboard,whichisamong thelargestonanetbook Benefit:easiertotype,fewererrors

l Biggerdisplay:10.1"displayavailableontheIdeaPad S10evs.8.9"formostnetbooks Benefit:morescreenrealestateinabout thesamesizebox

l ExpressCardslot:providesforexpandability/WWAN, whereasmostnetbooksdon’t Benefit:letsyouconnectinmoreways,andupgrade toWWANlater

l Betterperformingharddiskdrives:biggerHDDs Benefit:increasedprocessingspeedandcapacity

l Colorchoice:sleektopandbottomcoversthat differentiatefromthetraditionalThinkPadblack Benefit:thechancetobeuniqueandflauntyourstyle

Lenovo® recommends Windows® for everyday computing.

TOP REASONS TO BUY

SERVICE EXCELLENCEl 1-yeardepotbasewarrantiesonnon-educationmodel type(4068)with2-3yeardepotupgradeoptions

l ‘Split’warrantiesontheK-12educationmodeltype (4187)inAmericaandChina,meaninga1-year warrantyonthecoreelectronics(HDD,planarandLCD) anda90-daywarrantyoneverythingelse;a2-year depotbasewarrantyavailableinEMEA,withupgrade optionsofeither1,2or3years

GREEN SOLUTIONSelectIdeaPadS9e*andS10emodelsareENERGYSTAR™4.0compliantandareallRoHScompliant.AcomputermeetingthenewENERGYSTAR™ 4.0specificationwillusebetween20%and50%lessenergythanaregularcomputer.Itwillhelpcustomersuselesselectricity(loweringtheirenergybills),aswellashelpreducegreenhousegasemissionsthatcontributetoglobalwarming.

l Advancedthermalengineering:theIdeaPadS9e*/S10e isspeciallyengineeredtodeliversignificantlylower temperaturesoncriticalcontactareas(palmrests, TrackPoint®,keyboardandundersideofthelaptop)to allowforamorecomfortableuserexperience—a20% reductioninkeyboardsurfacetemperatureandan overalltemperaturereductionof13.8%whencompared totheaveragenetbook

Lenovo,theLenovologo,ThinkPadandIdeaPadaretrademarksorregisteredtrademarksofLenovo.©2008Lenovo.Allrightsreserved.Microsoft,theMicrosoftlogoandWindowsareregisteredtrademarksofMicrosoftCorporation.Intel,theIntellogoandIntelAtomaretrademarksorregisteredtrademarksofIntelCorporationintheU.S.andothercountries.NovellandSUSEareregisteredtrademarksofNovellDataSystems.BluetoothisaregisteredtrademarkofBluetoothSIGInc.TheLinuxnameisownedbyLinusTorvalds.ENERGYSTARisatrademarkoftheU.S.EnvironmentalProtectionAgency.Everyefforthasbeenmadetocheckforaccuracy.Lenovowillnotbeliableforanyinadvertenterrorwhichmayoccurineditorialortypographyinthisadvertisement.Allimagesareforillustrativepurposeonly.