the lean business model gameboard: deeply understand and predict customer behavior
TRANSCRIPT
LEAN STARTUP
To boldly go where no man or organiza3on has gone before, You need a Lean Business Model Gameboard.
To go where everyone has gone before, You need a Lean Business Model Gameboard.
To go where everyone is going, You need a Lean Business Model Gameboard.
At all =mes, You need a Lean Business Model Gameboard.
What really makes a difference is Your level of mastery in using the Lean Business Model Gameboard.
LEAN BUSINESS MODEL GAMEBOARD
ENTERPRISE ENGINE
GROWTH ENGINE
VALUE ENGINE
Generic LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before”
Value Crea)on Upstream
Value Sharing (Profit): Downstream
Value Delivery Midstream
LEAN STARTUP
ENTERPRISE ENGINE: Product
GROWTH ENGINE: Strategy
VALUE ENGINE: Vision
Strategic LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before”
Value Crea)on Upstream
Value Sharing (Profit): Downstream
Value Delivery Midstream
LEAN STARTUP
ENTERPRISE ENGINE: Build
GROWTH ENGINE: Measure
VALUE ENGINE: Learn
Tac3cal LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before”
Value Crea)on Upstream
Value Sharing (Profit): Downstream
Value Delivery Midstream
LEAN STARTUP
ENTERPRISE ENGINE:
Trigger (Cue)
GROWTH ENGINE:
Ac)on (RouFne)
VALUE ENGINE:
Reward (Craving)
Opera3onal LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before”
Value Crea)on Upstream
Value Sharing (Profit): Downstream
Value Delivery Midstream
LEAN STARTUP
LEAN BUSINESS MODEL GAMEBOARD
#4ROD. Dr. Rod King. [email protected] & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
MISSION/VISION/PURPOSE/Leap of Faith: ………………………………………………………………………………………………………………………………
LEAN BUSINESS MODEL GAMEBOARD
ENVIRONMENT
#4ROD. Dr. Rod King. [email protected] & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
MISSION/VISION/PURPOSE/Leap of Faith: ………………………………………………………………………………………………………………………………
LEAN BUSINESS MODEL GAMEBOARD
ENVIRONMENT
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
ENVIRONMENT #4ROD. Dr. Rod King. [email protected] & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
MISSION/VISION/PURPOSE/Leap of Faith: ………………………………………………………………………………………………………………………………
LEAN BUSINESS MODEL GAMEBOARD
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
Value Crea)on (M.V.P.): Upstream
Value Sharing (Profit): Downstream
Value Delivery (E.A.R.): Midstream
ENTERPRISE ENGINE: Build
(Trigger)
GROWTH ENGINE: Measure (Ac=on)
VALUE ENGINE: Learn
(Reward/Craving)
Value Crea)on (M.V.P.): Upstream
Value Sharing (Profit): Downstream
Value Delivery (E.A.R.): Midstream
ENVIRONMENT #4ROD. Dr. Rod King. [email protected] & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
Cue Rou=ne (Job To Get Done/Tool)
Reward
(Investment: Lock-‐in Ac=on)
MISSION/VISION/PURPOSE/Leap of Faith: ………………………………………………………………………………………………………………………………
LEAN BUSINESS MODEL GAMEBOARD
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
ENVIRONMENT #4ROD. Dr. Rod King. [email protected] & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
MISSION/VISION/PURPOSE/Leap of Faith: ………………………………………………………………………………………………………………………………
LEAN BUSINESS MODEL GAMEBOARD
Build Measure Learn
Enterprise Engine Growth Engine Value Engine
Key Partners
Key Resources Key Ac=vi=es
Value Proposi=on
Channels & Customer Rela=onships
Customer Segments
PAIN: Cost Structure
DELIGHT: Revenue Streams
VALUE: Profit Margin
Value Crea)on (M.V.P.): Upstream
Value Sharing (Profit): Downstream
Value Delivery (E.A.R.): Midstream
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
ENVIRONMENT #4ROD. Dr. Rod King. [email protected] & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
MISSION/VISION/PURPOSE/Leap of Faith: ………………………………………………………………………………………………………………………………
LEAN BUSINESS MODEL GAMEBOARD
Build Measure Learn
Enterprise Engine Growth Engine Value Engine
Key Partners
Key Resources Key Ac=vi=es
Value Proposi=on
Channels & Customer Rela=onships
Customer Segments
PAIN: Cost Structure
DELIGHT: Revenue Streams
VALUE: Profit Margin
Value Crea)on (M.V.P.): Upstream
Value Sharing (Profit): Downstream
Value Delivery (E.A.R.): Midstream
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
#4ROD. Dr. Rod King. [email protected] & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
MISSION/VISION/PURPOSE/Leap of Faith: ………………………………………………………………………………………………………………………………
LEAN BUSINESS MODEL GAMEBOARD
ENVIRONMENT
Past (Done) Present (Doing) Future (To Do)
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
Visualize Your Business (Model)
As A 3-‐Engine AircraZ
With q Enterprise Engine q Growth Engine q Value Engine
Get Out Of the Building &
Observe Customer Habits