the leader in reaching the nation's affluent population
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TPTMEDIAKIT.COM 2013-14TRANSCRIPT
Media Kit 2013-14
NATIONAL MAGAZINE WITH AN AFFLUENT REFLECTION
T H E P L A T I N U M T I M E S
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@PlatinumTimes
Facebook.com/PlatinumTimes
Pinterest.com/PlatinumTimes
THE PLATINUM TIMES
INFLUENCE 6The Power of The Platinum Times
An Overview of Upcoming Issues
ABOUTUS 4Mission, Target & Content
DEMOGRAPHICS 8Net Worth, Home Value & HHI
CALENDEREDITORIAL 10
OUR TEAM has over 25 years of publishing experience. With this expertise, we have carefully crafted -THE PLATINUM TIMES as America's trusted and treasured opulent lifestyle journal.
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The Platinum Times is a quality-approved, national lifestyle journal for the sophisticated. We feature “hand-picked” quality goods, services and entertainment providers through our robust social media and bimonthly circulation in an ultra-high-quality, perfect bound magazine format. The Platinum Times is the essential affluent resource.
Not only do we feature products and services available from the most prestigious businesses throughout the nation and beyond, but also we provide our unique audience with specific, professional insight into a range of subjects: private aircraft, travel, sports and luxury automobiles, yachts, real estate, state-of-the-art home electronics, fashion, fine jewelry and watches, art, wine and more. For upscale consumer desiring the very best, The Platinum Times is the essential luxury resource.
We are a trusted lifestyle magazine with an affluent reflection.
By mailing directly to our proprietary list of top income earners with the highest net worth, we carefully connect our advertising partners with their ideal clientele.
407.602.7272 | [email protected] | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-3310
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ART
CHARITABLE ORGANIZATIONS
FINE DINING
PRIVATE BANKING
SPORTS
WATCHES
BEAUTY
ENTERTAINMENT
JEWELRY
REAL ESTATE
TECHNOLOGY
AUTOMOTIVE
YACHTING
HOME & DESIGN
HEALTH
PRIVATE JETS
SELF- IMPROVEMENT
WEALTH MANAGEMENT
BUSINESS
FASHION
NIGHTLIFE
SPIRITS
TRAVEL
We bring readers’ attention to recognized trendsetters and leaders, highlighting the “best of the best” while identifying top people, places and products. Current, fun, informative and entertaining, The Platinum Times content connects readers with the best of what life has to offer.
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The Platinum Times is America's premier affluent lifestyle journal. Only select sophisticated advertisers appear on our pages. It's a fact that, you’re known by the company you keep. As a partner with us, you’ll be traveling in the most elite circles.
Location, location, location. Positioning your product or service with The Platinum Times cements your brand among the elite with the ever-growing audience of afflent individuals.
Readers of The Platinum Times feel unique, upscale and special … because they are. They notice the publication in the homes of others in their social circles. The Platinum Times brings your product or service into the word-of-mouth referrals of the ultra-elite.
The Platinum Times is a step ahead of other publications. We have the luxury to select products and services which are the best fit for our readers which means your brand will shine in the spotlight and garner the respect you deserve.
At The Platinum Times, we don’t sell you advertising and expect you to fend for yourself reaching your audience. Once selected, your ad may receive additional editorial support. Studies show that when readers are educated about your product or service, they are more likely to become your customers.
THE POWER OF THE PLATINUM TIMES INFLUENCE
407.602.7272 | [email protected] | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-3310
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From cover to cover, each edition of The Platinum Times features breath-taking photography; professionally designed displays from select reputable, upscale brands; and the finest editorial content. Our hand-picked readers represent the top affluent households to present our advertisers to their ideal clients and spur the desired consumer action.
Bring prospective clients to your website or through your doors with our elite multi-faceted marketing resource. Three-tier marketing support includes online website promotion, social media support and print distribution.
Positive publicity with The Platinum Times will generate more recognition and revenue for your brand. Your message will have repeated exposure to our readers who keep and display the publication on the most influential coffee tables all across the USA.
Affluent consumers have less and less free time and aren’t likely to search through countless website or magazines in their local bookstore. For this reason, The Platinum Times brings to them everything they need to make purchasing decisions – delivered efficiently and directly to their homes or offices.
The Platinum Times delivers your product or service brand to affluent consumers for pennies per household in a trusted and treasured lifestyle journal.
Socialize and entertain groups
of 10 or more approximately six
times per yearOwn luxury cars,
yachts, planes and vacation homes
Buyers of fine jewelry, wine,
art and auction idems
Minium Home Value of $3,000,000
Represent top CEOs, business
owners and industry leaders
Purchase luxury goods
in stores and online
Travel frequently, internationally
and domestically
Average Net Worth
$10,000,000
THE PLATINUM
TIMES READERS
407.602.7272 | [email protected] | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-33108
The Platinum Times is mailed to the most affluent Florida residents. Our publication is divided into four distinct zones, giving our advertising partners place- ment options coinciding with their brand or location and connecting them more directly with readers. The regional design also serves as a guide for readers to explore more of Florida, encouraging in-state travel and economic cross-pollination.
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CIRCULATIONt
CIRCULATION METHODThe Platinum Times is mailed to our proprietary database of 153,829 homes valued at more than $3 million. Our exclusive database was developed in consultation with the world’s leading data experts and is updated every sixty days.
CIRCULATION AGGREGATE Total Circulation 160,053
Pass Along Rate (2.8)
Total Readership 448,148 9
AVERAGE NET WORTH $10,000,000 AND ABOVE
MIMIUM HOME VALUE $3,000,000 AND ABOVE
Eighty percent of the wealth in the United States is controlled by less than 10 percent of the population. By reaching the ultra-affluent, The Platinum Times offers advertisers a highly efficient opportunity to target the nation's most powerful consumers.
HEALTH This issue is dedicated wholly to health. Platinum Times visits the most exclusive spas, trainers and healthcare professionals to spotlight the top private healthy experiences.
TRAVEL GUIDEAt home and and aborad. The absolute best getaways around the globe.
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EDITORIAL
SUMMER STYLE Summer Style showcases the year’s best that money can buy for sprucing up everything from ward robes to wheels.
April 2013
407.602.7272 | [email protected] | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-3310
HOME & DESIGN Celebrate the year’s most ingenious and outlandish gadgets, gear, electronics improvemnts and design for your primary or secondary home.
VALENTINE’S DAYUncover 2014’s most distinctive Valentine’s Day treasures, from rare jewels to exotic travel destinations your special someone.
BEST OF THE BEST GIFTS The Platinum Times unwraps an imaginative, exclusive collection of gifts even Santa cannot compete with.
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MAR 2014
GUCCI
ROLLS ROYCE
RITZ CARLTON
FENDI
HUBLOT
MAZERATI
JAGUAR
CARTIER
BENTLEY
NETJET
ROLEX
FOUR SEASONS
AUDERMARS
BELL & ROSS
TOM FORD
PANDORA
ERNST & BENZ
LOIS VUITTON
NEXT ISSUE HIGHLIGHTS
12 407.602.7272 | [email protected] | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-331
ive through December 31, 2013. For details on gatefolds and inserts, please contact our office at 407.602.7272.
448,148 TOTAL AFFLUENT READERS
FREQUENCY
FULL PAGE
DOUBLE PAGE SPREAD
INSIDE FRONT COVER SPREAD
INSIDE BACK COVER SPREAD
BACK COVER
2x 4x 6x
$11,000
$15,000
$14,000
$14,000
$13,000
$13,000
$14,000
$5,500
$12,000
$10,000
$5,000
$9,000
$12,500
$N/A
$6,000
BASE RATES 2013-14
Includes Agency Commission
13All rates and advertising transactions are subject to The Platinum Times Terms & Conditions.
ThePlatinumTimes.com
5036 Dr. Phillips Boulevard Suite 108 Orlando, Florida USA 32819-3310
ThePlatinumTimesand/oritspartsormediamaynotbereproducedinanyform.Allterms,conditionsandratesaresubjecttochange.
Corporate Office: 407.602.7272
WHO ARE WE?The Platinum Times is Florida's premier super affluent lifestyle journal. The copy of our publication you were sent was our first edition which focused on and was distributed in the Tampa and Orlando areas. Due to it phenomenal success, all our subsequent issues will saturate the millionaire market in the entire state of Florida.
You represent a business or service and build connections with the most affluent residents and visitors in your ser-vice area. We invite you to participate in Florida’s most elite publication, The Platinum Times.
WHAT WE DELIVERThe Platinum Times is a quality-approved, high-living journal for super-affluent (millionaire and billionaires) Florida residents and visitors. Only select sophisticated advertisers appear on our pages. We bring readers’ attention to recognized trendsetters and leaders, highlighting the “best of the best” people, places and products in a fresh, informative and entertaining format.
MISSIONThe Platinum Times serves as the trusted resource journal for our readers to gain insight and information on luxury Brands and businesses to live the lives of their dreams.
TARGETOf the total 80,000 magazines printed, approximately one-third of The Platinum Times is mailed to our proprietary list of homes valued at more than $3 million in specific areas of southeast Florida and homes valued at more than $1million in central, southwest and north Florida. One-third of the publication are placed at private jets airports, yacht clubs and charters. The final third is distributed to five-star hotels.
EDITORIAL CONTENT
OUR READERSIt is difficult to gain access to and influence “high net-worth individuals” (HNWIs), yet they are a sector of the population that controls considerable consumer influence and economic purchasing power.
The Platinum Times dedicates our publication to focusing exclusively on this distinctive group of consumers based on demographic and psychographic research. We understand how to access, engage and influence HNWIS.
We look far beyond common stereotypes; our unique comprehension of the luxury and wealth management sectors ensures our success at delivering meaningful and insightful information to our audience.
We are recognized as leaders in the publication industry for our innovation and discretion, earning the trust of both readers and advertisers, fulfilling all the challenging standards that prestigious and luxury brands naturally require from their partners.
u Art & Entertainment u Automobiles & Aviationu Businessu Cigars (dedicated section)u High Fashion & Beautyu Fine Dining & Nightlife u Health & Self Improvement u Home & Design (dedicated section)u Jewelry
u Private Banking & Wealth Management u Luxury Real Estate u Technologyu Travel (dedicated section)u Watches (dedicated section)u Wine & Spiritsu Yachting (dedicated section)
T H E P L A T I N U M T I M E s 5036 dr. Phillips Boulevard Suite 108 orlando, Florida 32819-3310 [email protected] P. 407-602-7272 eXt. 777 F. 321-418-3602
T H E P L A T I N U M T I M E s
Zone One 35,000 Copies: Greater Miami/Fort Lauderdale/Palm BeachZone Two 10,000 Copies: Greater Sarasota/Fort Myers/Naples Zone Three 15,000 Copies: Greater Tampa/St. Petersburg/Clearwater Zone Four 15,000 Copies: Greater Orlando/Celebration/Winter Park/Windermere Zone Five 80,000 Copies: Entire State of Florida (Zones One,Two,Three and Four Included)
DISTRIBUTION OPTIONS
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