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Laxeio.gr

“Bringing State Raffles to the 21st Century ”

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Concept Introduction

State Raffle ticket Sales have been consistently decreasing in recent years.

This is predominantly attributed to: population attrition (since Raffles appeal predominantly to older demographic profiles of the Player base), negative economic climate, but perhaps more critically; the Games inability to evolve and meet changing Player preferences.

While this negative trend may well be a challenge to turn, there are a number of actions that could be taken to stem the Game’s rapid decline.

Such an investment could well be motivated by the product’s inherent attributes Low Operational Cost 30% Operator’s GGR 70% Payout Good range of Prize distribution Frequent Rollover jackpots Very Loyal Player Base

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Indicative Market TrendsGreek State Raffle Sales (€)

2012 2011 2010 2009 2008

Total Sales 263,845,630 299,894,010 347,637,980 417,601,180 430,498,800

Raffle Products National 74,273,720 88,063,200 107,522,880 Popular 165,981,910 184,258,810 202,867,100 New Year's Lottery 23,590,000 27,572,000 37,248,000

2012 2011 2010 2009 2008 100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

500,000,000

Total Sales

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Platform Introduction

Aqueria International has launched Laxeio.gr, an Interactive platform that enables State Raffle ticket holders to quickly verify their winnings…

Laxeio.gr provides:

Free Computer and Mobile device access Safe & Secure ticket win verification Draw results and Role-over Jackpot Alerts Social Forum links to:

Tweeter Facebook Google+

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Proof of Concept / Platform Analytics

First month of Platform launch January 2014 (with no advertising / marketing support)

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Site Interface

Enter your ticket details here

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Site Interface

Search

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Site Interface – Ticket Win

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Site Interface – Ticket Win

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Site Interface – Ticket Loss

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Platform’s Road Map

Free membership subscription

Mobile Application – Instant Verification / Raffle ticket scan

Pre-draw Ticket registration for email / SMS alerts

Banner Hosting to reward / support participating partners

Sponsored Second-Chance Prize Win

Integration of “Virtual Gaming Assistant” with “User’s Analytics Tools”

Pre-draw Ticket registration for

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Summary Attributes

Laxeio.gr “adds value” since it can:

• Enhance Corporate Branding with the development of the State Raffle Tickets’ online presence

• Enhance Service levels - by assisting retail Agencies / Street Distributors in Ticket “win verification”

• Enhance Player engagement and instigate impulse purchase

• Increase Raffle Ticket exposure to attract new / younger Players

• Facilitate (on various levels) direct Player communication

• Create awareness of Raffle Ticket rollover Jackpots

• Hosting the Service on high traffic sites

• Drive revenues and customer loyalty