the latina smart purse
TRANSCRIPT
#SmartPurse+++++#Hispz13
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Marke&ng)to)the)La&na)#SmartPurse
#SmartPurse+++++#Hispz13
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Once%upon%a%*me%there%was%a%La*na%living%in%the%U.S….
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…and%the%movies%represented%her%like%this.
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There%were%deeply%engrained%truths%about%the%La*na:
• She$is$about$family/the$collec2ve,$it$was$not$
about$HER.$
• She$is$birthing$several$children.$
• She$is$not$ambi2ous$about$her$career.$
• She$is$driven$primarily$by$her$religious$faith.
• She$is$about$sexiness,$curves$–$and+lots+of+red+lips<ck.+
#SmartPurse+++++#Hispz13
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Then%suddenly%something%happened…%
Inspired$by$her$parent’s$tough$work$ethic,$she$graduated$from$college$and$
soon$started$her$own$business$and$slowly$but$surely$she$became$the$most$
rapidly$growing$segment$within$the$Hispanic$market$and$...$$
the$MAJORITY)of)the)$1)trillion)in)Hispanic)purchasing)power.$
#SmartPurse+++++#Hispz13
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A$REVOLUTION$was$sparked$
“The)Power)of)the)#SmartPurse:)La&nas)Rise)to)the)Top”)
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La*na%WOW%Facts
• 19.3%Million%in%the%U.S.%• Median%age:%27.5%• Growing%4X%faster%than%any%other%segment%• Owns%40%percent%of%minorityNowned%companies%in%the%US%• Accounts%for%the%majority%of%the%$1%TRILLION%Hispanic%Purchasing%Power
#SmartPurse+++++#Hispz13
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La*nas%today%have%peeled%back%the%stereotypes%and%before%you%lies%a%mul*faceted%iden*ty%with:%
Enormous)purchasing)power%and%enormous%power)through)social,%mobile%all%the%way%up%to%the%corporate)boardroom.%And%she%builds%and%tears%down%reputa*ons%and%businesses%at%the%drop%of%a%Tweet.%
#SmartPurse+++++#Hispz13
@BodenPR+|+@NatalieBoden
A$CONTINENTAL$SHIFT
A$Con2nental$ShiM$in$her$Role$in$Society$and$the$
Economy:$She$is$no$longer$uniOfaceted,$but$rather$
mul2faceted.$Playing$many$roles$–$as$business$owner,$
as$mother,$wife,$cultural$evangelist$and$influencing$
more$circles$than$ever$before.$
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Latina’s Sphere Of Influence Is On Steroids
Adapted from: @momtalkradio
BLOGGER/SOCIAL MEDIA MOM
FAMILY CEO
CHIEF HOUSEHOLD MEDICAL OFFICER
CHIEF ARCHIVER
EVENT ORGANIZER
COMMUNITY LEADER
SISTER/DAUGHTER/WIFE
SPIRITUAL LEADER
FINANCIAL DECISION MAKER
MULTICULTURAL TRENDSETTER BUSINESS OWNER
#SmartPurse+++++#Hispz13
@BodenPR+|+@NatalieBoden
#SmartPurse+++++#Hispz13
@BodenPR+|+@NatalieBoden
So)how)should)brands)connect)with)her)and)invest)in)her?)
#SmartPurse+++++#Hispz13
@BodenPR+|+@NatalieBoden
Know%the%content%that%inspires%her…
#1:%WHAT%INSPIRES%HER
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#2:%INVEST%IN%HER
Invest%in%her%career:%instead%of%a%beauty%compe**on,%why%not%a%business%compe**on?
VS
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#3:%DEFY%THE%STEREOTYPE
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#4:%INVEST%IN%THEM%EARLY
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How)will)your)brand)benefit?
#SmartPurse+++++#Hispz13
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Go$from$the$$1$Trillion$
Hispanic$market$to$the$$7$
Trillion$Female$Market.$
1.)Crossover$
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CROSSOVER$POTENTIAL
20
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CROSSOVER$POTENTIAL
#SmartPurse+++++#Hispz13
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If%you%invest%in%La*nas%today,%it%will%not%only%have%a%posi*ve%impact%on%your%bo_om%line,%but%also%on%the%bo_om%line%of%our%society,%our%economy,%and%the%future%of%our%na*on.%
2.))“If)you)invest)in)a)man)you)invest)in)one)individual,)if)you)invest)in)a)woman)you)invest)in)a)family)and)in)a)whole)na&on.”)AFRICAN)PROVERB)
WHY$INVEST$
#SmartPurse+++++#Hispz13
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There’s)no)BeWer)Time)than)now)to)Invest)in)the)La&na)#SmartPurse.)
Who’s)going)to)get)ahead)of)the)game?
IN$CONCLUSION$