the latest color trends in digital design
DESCRIPTION
An overview of color trends that have emerged in digital design, as well as their effect on usability and buyer personas, presented by Uberflip CEO Yoav Schwartz.TRANSCRIPT
The Latest Color Trends
In Digital Design
Yoav Schwartz, Founder & CEO of Uberflip @yostar
Imagine a world without color.
Imagine a world without color.
90% of people make the occasional Impulse buy.
20% of retail sales
are impulse buys.
9 out of
10 banks
use blue!
CAN YOU TELL WHAT BRAND IT IS BASED ON COLOR?
COLOR IN DIGITAL DESIGN
Trends
Usability
Buyer personas
& Flat Design Responsive
Microsoft website
2011 2014
Bright Retro Pastel
MUTED PASTELS
( 2011 ) ( 2014 )
MUTED PASTELS
( 2011 ) ( 2014 )
GRAYSCALE WITH BRIGHT ACCENTS
( 2011 ) ( 2014 )
GRAYSCALE WITH BRIGHT ACCENTS
( 2011 ) ( 2014 )
NEON AND BRIGHTS
NEON AND BRIGHTS
WHAT’S WRONG WITH THIS?
MUCH BETTER!
Hi, I’m Brooklyn!
What behaviors, actions and emotions do you want to invoke?
What do you want to draw attention to?
Stay consistent with your brand colors!
Choose your colors based on your buyer personas.
Take a holistic approach to design!
5 KEY TAKEAWAYS
Yoav Schwartz
Founder & CEO of Uberflip
@yostar
hub.uberflip.com