The Korean Wave Sheri Matsuzaki My Topic The Korean Wave, also known as the Hallyu Wave The Korean Wave, also known as the Hallyu Wave K-pop is increasing in popularity K-pop is increasing in popularity Research Question and Thesis With its overall incline in popularity, Korean pop music will not be sustainable in other countries. With its overall incline in popularity, Korean pop music will not be sustainable in other countries. Will Korean pop music be sustainable in other countries? Methods News articles about k- pop in other countries News articles about k- pop in other countries Billboard, MTV, CNN, Wallstreet Journal, Korea Times Billboard, MTV, CNN, Wallstreet Journal, Korea Times K-pop in Japan K-pop in Japan Previous attempts of Korean artists debuting in the United States Previous attempts of Korean artists debuting in the United States Japan and the Hallyu Wave BoA and TVXQ BoA and TVXQ Learned culture and language Learned culture and language Respected in industry Respected in industry Topped Oricon charts, performed on Kouhaku Uta Gassen Topped Oricon charts, performed on Kouhaku Uta Gassen TVXQ 1 st Korean group to perform at Tokyo Dome TVXQ 1 st Korean group to perform at Tokyo Dome Japan and the Hallyu Wave Girls Generation topped the Hot 100 chart Girls Generation topped the Hot 100 chart 100,000 in singles/download sales 100,000 in singles/download sales Internet survey KARA was ahead of popular Japanese celebrities Internet survey KARA was ahead of popular Japanese celebrities Robert Michael Poole CEO of Something Drastic International Music Promotion and Tokyo Editor of CNN Go General sound of J-pop has been all about cuteness, presenting boys with the ideal submissive girl General sound of J-pop has been all about cuteness, presenting boys with the ideal submissive girl J-pop stuck in the late 90s, reusing the same sound J-pop stuck in the late 90s, reusing the same sound Media overexaggerated K-pops popularity Oricon charts carry the most prestige Oricon charts carry the most prestige Billboard article highlighted accomplishments on Hot 100, not Oricon Billboard article highlighted accomplishments on Hot 100, not Oricon Girls Generation couldnt beat Japanese group KAT- TUN Girls Generation couldnt beat Japanese group KAT- TUN Media outlets fail to mention the amount of units sold Media outlets fail to mention the amount of units sold Hallyu concert with KARA was postponed poor ticket sales, despite their popularity Hallyu concert with KARA was postponed poor ticket sales, despite their popularity AKB48 Japan isnt tired of the cute concept Japan isnt tired of the cute concept Google and Shiseido signed to be associated with them Google and Shiseido signed to be associated with them Asahis line of canned coffee sales were boosted nearly 7% Asahis line of canned coffee sales were boosted nearly 7% Sold a million copies of 3 consecutive singles on the first day of its release Sold a million copies of 3 consecutive singles on the first day of its release Decline of K-pop in Japan Newer Korean groups believe they can easily enter the market without learning culture and language Newer Korean groups believe they can easily enter the market without learning culture and language Re-use hits songs and sing, rely on success of Hallyu and previous groups Re-use hits songs and sing, rely on success of Hallyu and previous groups Quantity over quality Quantity over quality PSY and Gangnam Style Music video over 886 million views on YouTube Guiness World Records most liked video Consistently been #2 on Billboard, #1 on charts in many countries #39 of askmen.coms Most Influential Men of 2012 Appeared on many shows: CNN, Today Show, Ellen, SNL, X-Factor, etc. MTV EMAs Best Video Previous Attempts of American Debut With intense popularity in Korea & Japan, BoA attempted to debut in America With intense popularity in Korea & Japan, BoA attempted to debut in America Rain acted in movies, but not known for his music Rain acted in movies, but not known for his music 2009 Wonder Girls only charted at # Wonder Girls only charted at # Girls Generation debuted with The Boys 2012 Girls Generation debuted with The Boys K-pop in America No K-pop group has ever made it big in the US No K-pop group has ever made it big in the US Promotional methods are ineffective Promotional methods are ineffective Boybands were a fad in the 90s and have long since died out Boybands were a fad in the 90s and have long since died out New generation of K-pop are very common, repetitive New generation of K-pop are very common, repetitive Gangnam Style is popular, but PSYs success is solely because of Gangnam Style Gangnam Style is popular, but PSYs success is solely because of Gangnam Style Works Cited "2012 MTV EMA Highlights - PSY Debuts "Gangnam Style" and Wins Best Video." MTV News 12 Nov 2012, n. pag. Web. 13 Nov Benjamin, Jeff. "Girls' Generation Push Japanese Domination With 'Paparazzi,' 1 Million Albums Sold." Billboard.com. 12 July 2012, n. pag. Web. 13 Nov Benjamin, Jeff. " Psy Signs to Scooter Braun's Label, Will Appear at MTV VMAs." Billboard.com. 04 Sept 2012, n. pag. Web. 13 Nov "Counterpoint: K-pop In Japan: No Special Treatment." SeoulBeats 23 Jan 2012, n. pag. Web. 23 Oct DBSK the First Korean Group to Perform at the Tokyo Dome." sharingyoochun. Wordpress, 2 Jul Web. 22 Oct "Japanese Hallyu Concert Featuring Kara and Rainbow Cancelled Due to Bankruptcy." Soompi 22 June 2012, n. pag. Web. 13 Nov Works Cited Joyce, Andrew, and Kenneth Maxwell. "Japan Goes Gaga Over a 92-Member Girl Group. Wallstreet Journal 28 Dec 2011, n. pag. Web. 13 Nov "Kara's Name Appears As the Only Foreigner for a Japanese Popularity Poll." Soompi 9 May 2012, n. pag. Web. 13 Nov Kim, Susan Se-jeong. "Hallyu, Korean Wave, Will Not Last 5 Years." Korea Times 18 May 2012, n. pag. Web. 13 Nov Kwak, Donnie. "PSY's 'Gangnam Style': The Billboard Cover Story." Billboard.com 26 Oct 2012, n. pag. Web. 13 Nov Nakagawa, Ulara. "K-Pop Versus J-Pop." Diplomat 1 Mar 2011, n. pag. Web. 13 Nov Oh, Esther. "K-Pop Taking OVer the World? Don't Make Me Laugh." CNN Travel 26 May 2011, n. pag. Web. 13 Nov "Oricon Reveals Weekly Charts for the Week of July 9th." Tokyohive 4 July 2012, n. pag. Web. 13 Nov Works Cited Park, Madison. Gangnam Style Dominates Uk Chart. CNN.com. 2 Oct Web. 23 Oct PSY. PSY - Gangnam Style ( ) M/V. YouTube. N.p. 15 July Web. 13 Nov http://www.youtube.com/watch?v=9bZkp7q19f0 Seth, Radhika. "Is K-Pop in Trouble with Japan?." Japan Daily Press 4 Sept 2012, n. pag. Web. 13 Nov South Korea. Korean Culture and Information Service. Korean Wave. Seoul: KOCIS, Web. 22 Oct St. Michel, Patrick. "Does Korean Pop Actually Have a Shot at Success in the U.S.?." Atlantic 30 Jan 2012, n. pag. Web. 13 Nov "Top 49 Men 2012 Edition." Askmen.com. n.d. n. page. Web. 23 Oct